Over the past few years, we’ve seen a number of broadcasters experimenting extensively with new ad loads and creative ad formats across both their linear and over-the-top (OTT) channels. […]
Category Archives: T-Commerce
The Shared Device Problem for TV Attribution Still Needs to be Solved
As OTT devices and Smart TVs usher in a host of new online capabilities, it opens up opportunities for the same sorts of attribution modelling used in digital advertising […]
Will Voice be a Game Changer for TV and OTT?
It’s still relatively early days for voice control’s integration with smart TVs and their peripheral devices – but this is rapidly changing. Several device makers have invested significantly in […]
Can Connekt Make a Success of T-commerce?
Connekt, launched from stealth mode last month, is a new connected TV based platform which aims to deliver overlay ads relevant to on-screen content and then facilitate immediate purchases […]
Q&A: Delivery Agent CEO Mike Fitzsimmons on the Rise of ‘T-Commerce’
Shoppable video has been one of the marketing industries many holy grails for some time now, but it’s only recently that the technology has started to catch up with […]