Viewability – whether an ad is viewable or not – is an issue that continues to plague the video advertising industry. And make no mistake – somewhere out there […]
Category Archives: Standards
Week in Review: YuMe’s IPO, AOL’s Adap.tv, Open VV, Blinkx Acquires Grab Media
Here’s an overview of the biggest stories from what has been an historic week for video advertising. Between AOL acquiring Adap.tv and YuMe’s IPO, the video landscape looks fairly […]
From Fragmentation to Data: an Overview of Connected TV Advertising Today
The race for connected TV is a little like Wacky Races, where each competitor brings something a unique set of resources and skills to the table. For example, we’re forced […]
Video Everywhere. What’s the Opportunity?
Google hosted a hang-out on the state of video yesterday, which saw Ran Harnevo, AOL On Network’s Senior Vice President of Video, being interviewed by Peter Minnium, IAB’s Head of […]
Relying on Your Buyers Being Inefficient Isn’t a Sustainable Business Model
LiveRail are a sell-side programmatic ad tech company who have quickly become a mainstay of US video advertising. This year the company will be launching across Europe, starting with an […]
Why the Arguments for Native Advertising Don’t Hold Up for Video
The hype machine for native advertising has had its dial set to maximum in recent months. If you’re not already familiar with native advertising, prepare to be confused, because […]
Q&A with Ciaran Bollard, CEO of Muzu, a Multiplatform Music Video Service
Muzu is a mutiplatform music video service that also acts as an ad network and as a syndicator of music video content. The Dublin-based company has consistently been one […]
James Ziepeure, COO of VeNA on the Growth of Video Advertising in Asia Pacific
As the world’s economic centre shifts towards Asia, the video advertising industry in Asia-Pacific is reaping the rewards. Here, James Zipeure, COO at Video and Entertainment Network Asia (VeNA), […]
