The US branch of the Interactive Advertising Bureau (IAB) has revealed the five winning Digital Video Rising Stars from its first-ever ‘Digital Video Rising Stars competition’. The IAB uses the Rising […]
Category Archives: Standards
Relying on Your Buyers Being Inefficient Isn’t a Sustainable Business Model
LiveRail are a sell-side programmatic ad tech company who have quickly become a mainstay of US video advertising. This year the company will be launching across Europe, starting with an […]
Why the Arguments for Native Advertising Don’t Hold Up for Video
The hype machine for native advertising has had its dial set to maximum in recent months. If you’re not already familiar with native advertising, prepare to be confused, because […]
Q&A with Ciaran Bollard, CEO of Muzu, a Multiplatform Music Video Service
Muzu is a mutiplatform music video service that also acts as an ad network and as a syndicator of music video content. The Dublin-based company has consistently been one […]
James Ziepeure, COO of VeNA on the Growth of Video Advertising in Asia Pacific
As the world’s economic centre shifts towards Asia, the video advertising industry in Asia-Pacific is reaping the rewards. Here, James Zipeure, COO at Video and Entertainment Network Asia (VeNA), […]
