The World Federation of Advertisers (WFA), a trade body which aims to represent the interests of marketers worldwide, today issued a ‘Global Media Charter’ in which it demands reform […]
Category Archives: Standards
Most CTV Inventory Remains a Blind Spot for Ads.txt
The IAB’s ads.txt initiative has won a lot of support from across the industry as a relatively simple and effective way to combat domain spoofing, with several demand side […]
The WIR: TV Stock Fall after AT&T Reports Subscriber Losses, LinkedIn Moves into Video Ads, and Trade Groups Tackle Annoying Ads
In this week’s Week in Review: AT&T sends Wall Street into a panic after attributing a net loss in subscribers to cord cutting, trade groups team up to fight […]
Can Broadcaster Alliances Overcome the Hurdles to Addressable TV Advertising?
The growing range of addressable TV products coming to market are opening up an array of new opportunities for media buyers. But the new landscape also poses challenges, as […]
Let’s Not Settle for Low Video Viewability Standards
The ongoing debate around viewability is a testament to the industry’s fascinating inability to organise itself around common agreed standards. Here, James Ranson, Commercial Director UK & International at Vibrant Media, explains how the […]
Week in Review: Week One of the Celeb-Riddled NewFronts, Viacom Buys Channel 5, Ebuzzing Finds Native More Effective Than Pre-Roll
The NewFronts were taking place in New York this week, which is the digital industry’s annual shot at convincing TV buyers that TV isn’t the only place to buy […]
VivaKi Becomes First Agency Member to Sign Up to OpenVV Viewability
Viewability – whether ads are viewed or not – continues to plague the industry. At best, problems with viewability occur when the user hasn’t seen an ad for legitimate […]
There is No Magic Bullet Definition or Detection Method for Viewability, But Maximizing Transparency Helps
Viewability – whether an ad is viewable or not – is an issue that continues to plague the video advertising industry. And make no mistake – somewhere out there […]
Week in Review: YuMe’s IPO, AOL’s Adap.tv, Open VV, Blinkx Acquires Grab Media
Here’s an overview of the biggest stories from what has been an historic week for video advertising. Between AOL acquiring Adap.tv and YuMe’s IPO, the video landscape looks fairly […]
From Fragmentation to Data: an Overview of Connected TV Advertising Today
The race for connected TV is a little like Wacky Races, where each competitor brings something a unique set of resources and skills to the table. For example, we’re forced […]
Video Everywhere. What’s the Opportunity?
Google hosted a hang-out on the state of video yesterday, which saw Ran Harnevo, AOL On Network’s Senior Vice President of Video, being interviewed by Peter Minnium, IAB’s Head of […]