The ongoing debate around viewability is a testament to the industry’s fascinating inability to organise itself around common agreed standards. Here, James Ranson, Commercial Director UK & International at Vibrant Media, explains how the […]
Category Archives: Standards
Week in Review: Week One of the Celeb-Riddled NewFronts, Viacom Buys Channel 5, Ebuzzing Finds Native More Effective Than Pre-Roll
The NewFronts were taking place in New York this week, which is the digital industry’s annual shot at convincing TV buyers that TV isn’t the only place to buy […]
VivaKi Becomes First Agency Member to Sign Up to OpenVV Viewability
Viewability – whether ads are viewed or not – continues to plague the industry. At best, problems with viewability occur when the user hasn’t seen an ad for legitimate […]
There is No Magic Bullet Definition or Detection Method for Viewability, But Maximizing Transparency Helps
Viewability – whether an ad is viewable or not – is an issue that continues to plague the video advertising industry. And make no mistake – somewhere out there […]
Week in Review: YuMe’s IPO, AOL’s Adap.tv, Open VV, Blinkx Acquires Grab Media
Here’s an overview of the biggest stories from what has been an historic week for video advertising. Between AOL acquiring Adap.tv and YuMe’s IPO, the video landscape looks fairly […]
From Fragmentation to Data: an Overview of Connected TV Advertising Today
The race for connected TV is a little like Wacky Races, where each competitor brings something a unique set of resources and skills to the table. For example, we’re forced […]
Video Everywhere. What’s the Opportunity?
Google hosted a hang-out on the state of video yesterday, which saw Ran Harnevo, AOL On Network’s Senior Vice President of Video, being interviewed by Peter Minnium, IAB’s Head of […]
Relying on Your Buyers Being Inefficient Isn’t a Sustainable Business Model
LiveRail are a sell-side programmatic ad tech company who have quickly become a mainstay of US video advertising. This year the company will be launching across Europe, starting with an […]
Why the Arguments for Native Advertising Don’t Hold Up for Video
The hype machine for native advertising has had its dial set to maximum in recent months. If you’re not already familiar with native advertising, prepare to be confused, because […]
Q&A with Ciaran Bollard, CEO of Muzu, a Multiplatform Music Video Service
Muzu is a mutiplatform music video service that also acts as an ad network and as a syndicator of music video content. The Dublin-based company has consistently been one […]