Nielsen and Twitter have announced an agreement to create the “Nielsen Twitter TV Rating” for the US market. The companies will deliver a syndicated-standard metric around the reach of […]
Category Archives: Social TV
Second Screen Consolidation Kicks Off as Viggle Set to Acquire GetGlue
Viggle, the TV loyalty service, looks set to acquire GetGlue, the social TV application, for cash and stock, according to Robert F.X. Sillerman, the Executive Chairman and CEO of Viggle. Viggle […]
Never.no’s Scott Davies on Integrating Brand Messaging Using the Second Screen
Oslo-based Never.no‘s interactive technology helps connect broadcast TV systems, mobile, and social media to enable real-time viewer participation, social TV, and synchronized companion apps. The company has worked with […]
Video and Connected TV Advertising on LinkedIn
VAN has started a group on LinkedIn dedicated to the video advertising and connected TV advertising industry, (imaginatively) titled ‘Video and Connected TV Advertising‘. The group is for everyone […]
Zeebox Introduce ‘Click to Buy’ Advertising
Zeebox have started to offer ‘click to buy’ ads that will allow people using their second screen service to buy products while they’re being advertised on TV. The initial […]