Facebook once again beat analyst expectations for earnings and revenues in its Q4 financial results yesterday, generating quarterly revenues of $16.9 billion, and a profit of $6.88 billion, 61 […]
Category Archives: Publishing
What’s Holding Online Publishers Back from Investing in OTT?
With new streaming offerings from Amazon, NBCUniversal and Sinclair Broadcast Group announced in the US market alone over the past few weeks, the over-the-top (OTT) space is becoming increasingly […]
The WIR: UK Ad Budget Growth Stalls, the BBC Pushes for European Broadcaster Cooperation, and YouTube Bans Dangerous Pranks and Challenges
In this week’s Week in Review: The IPA Bellwether Report claims that UK ad budget growth has stalled, the BBC’s Lord Hall pushes for greater European cooperation, and YouTube […]
The WIR: Amazon Announces Ad-Supported Streaming Service, Innovid Raises $30 Million, and AT&T Pairs Turner Ads with Xandr Data
In this week’s Week in Review: Amazon announces ‘Freedive’, a new streaming service; Innovid raises $30 million for CTV investment; AT&T begins funnelling subscriber data into its linear Turner […]
The WIR: Facebook Hit by Washington Lawsuit, More Broadcasters Seek EU Licenses as No Deal Fear Rises, and OpenX Confirms Staff Lay Offs
In this week’s Week in Review: Facebook faces fresh data troubles, more broadcasters seek EU licenses, and OpenX lays off 100 staff. To receive an update on the industry’s […]
Are Direct-to-Consumer Brands Really so Different?
The growth of direct-to-consumer brands has been marked both by their disruptive business models which cut out middle-man retailers, and by their marketing strategies. These digital first companies, the […]
Eight in Ten Publishers to Prioritise Non-Advertising Growth Next Year
Over eighty percent of digital publishers are making non-advertising growth a priority next year, according to the latest Digital Publishers Revenue Index produced by the Association of Online Publishing […]
The WIR: Accenture Buys Adaptly, Verizon Writes $4.5 Billion Off Oath’s Value, and Social Media Sites Overtake Newspapers as a News Source in the US
In this week’s Week in Review: Accenture bolsters its programmatic media buying arm with Adaptly acquisition, Verizon writes Oath’s value down to just $200 million, and social media sites […]
The WIR: Unilever CMO Keith Weed Steps Down, Mediaset Launches New Streaming Service, and Three Ad Tech Companies Confirm Layoffs
In this week’s Week in Review: Unilever’s long-serving CMO Keith Weed steps down, Mediaset launches a new streaming service, and three ad tech companies confirm staff layoffs. To receive […]
How the Duopoly’s Brand Safety Scandals are Hurting News Publishers
Many publishers and broadcasters have seen the brand safety scandals that have bogged down Facebook and YouTube over the past few years as an opportunity to capitalise on advertiser […]
How Figaro Group is Getting 40 Percent of Digital Revenue from Video
Today VAN is starting a new series looking at the video strategies of some of Europe’s largest publishers. Starting with France’s Figaro Group, we’ll be looking at the opportunities […]