In this week’s Week in Review: Major brands pull ads from YouTube following the latest brand safety scandal, CTV continues to drive The Trade Desk growth, and Amazon is […]
Category Archives: Publishing
The WIR: Atresmedia Runs First its Addressable TV Ads, LiveRamp Adds Connected TV IDs, and the EU Agrees Controversial New Copyright Law
In this week’s Week in Review: Atresmedia runs its first addressable TV ad campaigns in Spain, LiveRamp adds device IDs to its identity graph, and the EU agrees the […]
German Competition Watchdog Orders Facebook to Stop “Unrestricted” Data Collection
Germany’s Federal Cartel Office (FCO) today ordered Facebook to change the way it collects user data and shares it between its various properties, arguing that the social media site […]
Disney Prepared for $150m Licensing Revenue Hit to Launch Disney+
Disney chairman and CEO Bob Iger said his company’s direct-to-consumer streaming offerings are its “number one priority”, acknowledging that there will be some short-term pain for the business as […]
The WIR: AT&T’s DirecTV Continues to Lose Subscribers, Digital Publishers Launch Video Measurement Alliance, and Ebiquity Warns that UK Broadcasters are Reaching ‘Tipping Point’
In this week’s Week in Review: DirecTV subscriber numbers continue to drop, digital publishers launch a new alliance, and Ebiquity finds UK broadcasters reaching a ‘tipping point’. To receive […]
The Agency View: is Facebook Too Big to Fail?
Facebook once again beat analyst expectations for earnings and revenues in its Q4 financial results yesterday, generating quarterly revenues of $16.9 billion, and a profit of $6.88 billion, 61 […]
What’s Holding Online Publishers Back from Investing in OTT?
With new streaming offerings from Amazon, NBCUniversal and Sinclair Broadcast Group announced in the US market alone over the past few weeks, the over-the-top (OTT) space is becoming increasingly […]
The WIR: UK Ad Budget Growth Stalls, the BBC Pushes for European Broadcaster Cooperation, and YouTube Bans Dangerous Pranks and Challenges
In this week’s Week in Review: The IPA Bellwether Report claims that UK ad budget growth has stalled, the BBC’s Lord Hall pushes for greater European cooperation, and YouTube […]
The WIR: Amazon Announces Ad-Supported Streaming Service, Innovid Raises $30 Million, and AT&T Pairs Turner Ads with Xandr Data
In this week’s Week in Review: Amazon announces ‘Freedive’, a new streaming service; Innovid raises $30 million for CTV investment; AT&T begins funnelling subscriber data into its linear Turner […]
The WIR: Facebook Hit by Washington Lawsuit, More Broadcasters Seek EU Licenses as No Deal Fear Rises, and OpenX Confirms Staff Lay Offs
In this week’s Week in Review: Facebook faces fresh data troubles, more broadcasters seek EU licenses, and OpenX lays off 100 staff. To receive an update on the industry’s […]
Are Direct-to-Consumer Brands Really so Different?
The growth of direct-to-consumer brands has been marked both by their disruptive business models which cut out middle-man retailers, and by their marketing strategies. These digital first companies, the […]