In this week’s Week in Review: Accenture bolsters its programmatic media buying arm with Adaptly acquisition, Verizon writes Oath’s value down to just $200 million, and social media sites […]
Category Archives: Publishing
The WIR: Unilever CMO Keith Weed Steps Down, Mediaset Launches New Streaming Service, and Three Ad Tech Companies Confirm Layoffs
In this week’s Week in Review: Unilever’s long-serving CMO Keith Weed steps down, Mediaset launches a new streaming service, and three ad tech companies confirm staff layoffs. To receive […]
How the Duopoly’s Brand Safety Scandals are Hurting News Publishers
Many publishers and broadcasters have seen the brand safety scandals that have bogged down Facebook and YouTube over the past few years as an opportunity to capitalise on advertiser […]
How Figaro Group is Getting 40 Percent of Digital Revenue from Video
Today VAN is starting a new series looking at the video strategies of some of Europe’s largest publishers. Starting with France’s Figaro Group, we’ll be looking at the opportunities […]
YouTube Plans to Make All Its Original Content Ad-Supported
YouTube today announced a significant shift in its original content strategy, announcing that it will make all of its original programming ad-supported from 2020. Original content was previously restricted […]
Outcome-Driven Media Will be More Popular Than Ever in 2019 says Spotify’s Danzis
Brands are increasingly wanting to measure the direct business impact of their ad campaigns, while still measuring the performance of the ads themselves says Spotify’s global head of video […]
Six Second Ads Won’t Build Deep Relationships with Audiences says Taboola’s Singolda
As brands adopt shorter ad formats to make video ads less intrusive, some remain sceptical of how effective these short ads can be. Here Adam Singolda, CEO at Taboola, […]
The WiR: The Trade Desk’s Revenues Soar, Cadent Launches Addressable TV Platform, and Disney Unveils ‘Disney +’
In this week’s Week in Review: The Trade Desk continues its winning streak with a strong Q3, Cadent launched a new addressable TV buying platform, and Disney reveals new […]
The WiR: Facebook Under Fire for Video Metric Inflation, Ad Exchanges Pledge to Clean Up Programmatic Trading, and UK PSBs Call for Government Protection
In this week’s Week in Review: Advertisers allege that Facebook withheld information on its over-reporting of video metrics for a year, six ad exchanges team up to lay out […]
Why Voice Search Could be a Game Changer for OTT
Much has been made of the ability of voice search to disrupt Google’s dominance in the search world (though obviously Google is one of the early leaders in the […]
Many Publishers are Falling Short on GDPR with Inadequate Consent Tools says IAB’s Hartsuiker
We’ve seen a wide variety of approaches to gaining consent under GDPR, with some publishers sticking with standard cookie-consent tools which assumes a user consents to use of their […]