In this week’s Week in Review: The Trade desk reports record earnings, Tribune Media kills off a proposed merger with Sinclair Broadcasting Group, and OpenX Launches its video header […]
Category Archives: Publishing
The WIR: UK Watchdog Hits Facebook With Maximum Fine, MediaMath Raises $225 Million, and AT&T Reveals Ambitions for HBO
In this week’s Week in Review: The UK’s ICO hits Facebook with the maximum possible fine for data breaches, MediaMath raised $225 million, and AT&T reveals its plans to […]
Premium Environments Are 42 Percent More Cost Effective for Advertisers says GroupM
Premium digital environments which consumers have a deeper relationship with are 42 percent more cost effective for advertisers, according to research from GroupM UK and Newsworks. The research lists […]
The WIR: Roku Launches Ad Marketplace, ProSieben and Discovery Partner for Streaming Service, and The Trade Desk Releases AI-Powered Media Planning Tools
In this week’s Week in Review: Roku opens up its data-powered targeting to media owners, ProSiebenSat.1 and Discovery partner for a new German streaming platform, and The Trade Desk […]
Advertisers Face Limitations and Strategic Risks by Investing in Walled Gardens says Taboola’s Singolda
Advertisers want to spend more on video ads in brand safe, contextually relevant environments than they’re currently able to says Adam Singolda, CEO at Taboola. This offers a big […]
GDPR: Who are the Winners and Losers One Month On?
It’s been just over a month now since the General Data Protection Regulation (GDPR) came in to force within the European Union, and while May 25th wasn’t quite as […]
The WIR: AppNexus Launches Guaranteed Views, Reports Emerge of FBI Investigation of Ad Industry, and AT&T Completes Time Warner Takeover
In this week’s Week in Review: AppNexus launches ‘Guaranteed Views’ for its programmatic marketplace, Campaign reports that the FBI is investigating the ad industry, and AT&T completes its $80 […]
Advertisers Often Don’t Measure the Metrics they Claim to Value Most
While advertisers, agencies and publishers all acknowledge the need to update the metrics they use to measure the impact of digital advertising, in order to keep up with trends […]
Johnston Press Blames GDPR Impact as Revenue Falls Nine Percent
British publisher Johnston Press complained of the impact of the EU’s General Data Protection Regulation (GDPR) today as it reported that revenues for the first five months of the […]
The WIR: Discovery closes UK HQ, Telia Confirms Bonnier Broadcasting Acquisition Talks, and New Publishers Join Vox & NBCU’s Alliance
In this week’s Week in Review: Discovery closes down its UK headquarters, Telia confirms it’s considering a takeover of Bonnier Broadcasting, and three new broadcasters join Vox Media and […]
Does Influencer Marketing Actually Work?
The use of celebrities by brands to help promote their products is hardly a new strategy, but the social media revolution has given rise to legions of “micro-influencers”. These […]