In this week’s Week in Review: Ofcom warns the BBC that younger viewers are tuning out, WPP’s turnaround plan shows signs of success, and Discovery launched AVOD service Dplay […]
Category Archives: Publishing
It’s “Profoundly Undemocratic” for Social Media Platforms to Not be Regulated says Jack Straw
While there’s debate about how exactly the likes of Google and Facebook can be regulated, regulation is absolutely necessary says Jack Straw, former UK Home Secretary and Foreign Secretary. […]
The WIR: YouTube to End Third-Party Pixels Next Year, Tubi Plans UK Launch, and The Washington Post Launches a CTV App for Written Content
In this week’s Week in Review: YouTube plans to completely shut off third-party pixel tracking next year, Tubi announces a UK launch, and the Washington Post released a new […]
The WIR: Facebook Agrees Settlement Over Video Metric Inflation, Google Announces Cookie-Free Frequency Management Tool, and Publicis Shares Fall to Seven Year Low
In this week’s Week in Review: Facebook agrees a payout over inflated video metrics, Google announces a “privacy conscious” solution for frequency management, and Publicis posts disappointing Q3 results. […]
The WIR: Comcast Brings Google Complaints to Congress, Vice Buys Refinery29, and Zuckerberg Plans to Fend Off TikTok
In this week’s Week in Review: Comcast brings complaints against Google before US congress, Vice completes its acquisition of Refinery29, and leaked conversations hint at Mark Zuckerberg’s plans to […]
If Third-Party Cookies Die, Could “Human Context” Provide an Alternative?
With tighter legal restrictions on data use in advertising, browser crackdowns on third-party cookies, and increased consumer concern around how personal data is used in advertising, contextual targeting is […]
The WIR: Digital Native Publishers Form a Video Ad Alliance, OpenAP Expands into Ad Trading, and Google Prunes its News Tab in France
In this week’s Week in Review: BuzzFeed, Group Nine Media and Insider form an alliance, OpenAP moves beyond standardisation, and Google makes moves to avoid paying publishers in France. […]
The WIR: Jamie West Set to Leave Sky, AT&T Considers Selling DirecTV, and Facebook Announces Portal TV
In this week’s Week in Review: Jamie West is set to leave Sky, AT&T considers offloading satellite TV unit DirecTV, and Facebook brings its Portal video messaging hardware to […]
Journalism Doesn’t Fit into a One Size Fits All Model says CNN’s Pippa Scaife
Since its founding in 1980, CNN has evolved from purely a 24-hour news channel into a multi-platform news broadcaster and publisher covering a much wider range of topics and […]
Siloed Data Can Lead to Tribal Warfare Within Organisations
There’s no excuse for businesses not to use data available to them to inform their decision making says Cameron Church, founder of Watching That, though it does have to […]
Why Less is More with Video Ad Campaign Exposure
Earlier this year, Sublime conducted research into the relationship between exposure to a video ad campaign and the user’s awareness of that campaign, and found that in many cases […]