The use of celebrities by brands to help promote their products is hardly a new strategy, but the social media revolution has given rise to legions of “micro-influencers”. These […]
Category Archives: Publishing
Privacy Pop-Ups 2.0: How Are Publishers Gaining Consent Under GDPR?
As the first point of contact with consumers, publishers are in most cases shouldering the burden of gaining user consent for data usage under the EU’s new General Data […]
The WIR: Google Pauses Autoplay Video Blocking, CBS Takes Shari Redstone to Court, and UK Sports Publishers Form Outstream Video Alliance
In this week’s Week in Review: Google temporarily suspends its blocking of autoplay video with audio on Chrome, CBS takes Shari Redstone to court in an effort to block […]
Publishers Banked on Facebook for Too Long, and Now They Can’t
Facebook’s deprioritisation of publishers on the News Feed earlier this year caused something of a crisis for those who had become reliant on the social network for distribution, but […]
American Media Blocks EU Traffic Weeks Before GDPR Deadline
American Media, Inc. has begun blocking access from the EU to most of its digital publications, a move which might raise eyebrows coming just weeks before the EU’s upcoming […]
The WIR: Viacom and Comcast Align for Ad Partnership, Oracle Buys Grapeshot, and Comcast Makes a Formal £22 Billion Bid for Sky
In this week’s Week in Review: Viacom and Comcast launch a new ad partnership, Oracle buys contextual targeting tech company Grapeshot, and Comcast makes a formal bid for Sky. […]
European Commission Threatens Social Media with Regulation Over Fake News
The European Commission today proposed an EU-wide ‘Code of Practice on Disinformation’ to tackle fake news, suggesting that social media sites and other news aggregators may face regulation in […]
Only Three Percent of Marketers Find MRC Viewability Standard Reasonable
Only three percent of marketers believe the Media Ratings Council’s (MRC) viewability standards are reasonable, according to a new study, Engage at Every Stage, released by the CMO Council […]
The WIR: WFA Launches Data Transparency Manifesto, Axel Springer Loses AdBlock Plus Court Case, and AppNexus Reports 200 Percent Revenue Growth for Microsoft Video Inventory
In this week’s Week in Review: The WFA launches a manifesto for online data transparency, Axel Springer loses its legal case against AdBlock Plus, and AppNexus reports strong monetisation […]
The WIR: Spotify Partners with Hulu for Content, European Commission Raids Fox Office, and Liberty Global Invests $7.5 Million in Samba TV
In this week’s Week in Review: Spotify and Hulu partner for a new joint subscription, the European Commission raids a London-based Fox office over sports rights cartel concerns, and […]
BidSwitch Report Major Progress on Ads.txt, but Video Lags Behind
Data from BidSwitch exchange shows video inventory is lagging behind display for ads.txt adoption, and that relatively high numbers of advertisers are still choosing to buy from unauthorised sellers. […]