In this week’s Week in Review: Vodafone UK will be liable to pay millions as they plan to abondon their pay-TV ambitions, Channel 4 launches the ‘world’s first’ VOD […]
Category Archives: Publishing
The WiR: Top British Advertisers Call YouTube Summit Meeting Over Brand Safety, Ericsson Warns of €1.5bn Q1 Hit as it Presents Refocused Strategy, Channel 4 Escapes Privatisation
In this week’s Week in Review: top British advertisers call YouTube summit meeting over brand safety, Ericsson warns of €1.5bn Q1 hit and Channel 4 escapes privatisation, but not […]
The Guardian is Suing Rubicon Project for Allegedly Failing to Disclose Buy-Side Fees
The Guardian is to sue Rubicon Project, a sell-side ad technology company, for failing to disclose fees they charged advertisers. The disputed figure is believed to be in the […]
The WiR: Ofcom to Investigate Sky and 21st Century Fox Merger, Facebook Launches VR App for 360 Photos and Video, Sky Programmatic TV to Give Advertisers Real-Time Purchasing
In this week’s Week in Review: Ofcom to Investigate Sky and 21st Century Fox Merger, Facebook Launches VR App for 360 Photos and Video, Sky Programmatic TV to Give […]
Number of Streaming Subscribers in the US Surpasses Pay TV for the First Time
The percentage of free or paid streaming video subscribers in the United States (68 percent of the population) has caught up to the number of paid TV subscribers (67 percent) […]
The WiR: NBCUniversal to $1 Billion of Data-Driven Inventory, YouTube to Kill Off 30 Second Unskippable Ads, ITV Ad Revenue Down for First Time in 8 Years
In this week’s Week in Review: NBCUniversal announces audience Symphony, YouTube to kill off 30 second unskippable ads, Fox to request EU approval for Sky takeover bid. To receive […]
Quality, Discovery and Growth: Why Facebook Has to Make its Move to TV
Facebook is reportedly developing an OTT app for TV set-top boxes, including Apple TV, the Wall St Journal reported earlier this week. The news of a TV app fits with a […]
Former Guardian Revenue Director Tim Gentry to Join Videology
Videology have announced that Time Gentry, the Guardian’s former Global Revenue Director, is to come on board as Senior Vice President, Advertiser and Agency, EMEA. Tim Gentry has been one […]
Time Inc.’s Viant Acquires Adelphic, a Mobile-First DSP
Time Inc.’s Viant has signed an agreement to acquire Adelphic, a mobile DSP. A statement said that Adelphic’s self-service media planning and execution tools,will be added to Viant’s people-based […]
The WiR: Christmas Day TV Ratings Fall to Lowest on Record, Twitter Issues Refunds After Overcharging Video Advertisers, Hulu’s Launches Live Streaming Service
Welcome to your first Week in Review of 2017! It’s a bumper edition this week as we catch up with the news over the holiday period. Our top stories: […]
Publishers are Choosing Between Acquisition Sprees or Co-operatives to Counter Google and Facebook
Headquartered in Amsterdam, Improve Digital is a supply-side platform (SSP) that focuses solely on helping independent media-owners monetise their inventory. The company’s 360 Polaris platform is used by 250 European […]