With tighter legal restrictions on data use in advertising, browser crackdowns on third-party cookies, and increased consumer concern around how personal data is used in advertising, contextual targeting is […]
Category Archives: Publishing
The WIR: Digital Native Publishers Form a Video Ad Alliance, OpenAP Expands into Ad Trading, and Google Prunes its News Tab in France
In this week’s Week in Review: BuzzFeed, Group Nine Media and Insider form an alliance, OpenAP moves beyond standardisation, and Google makes moves to avoid paying publishers in France. […]
The WIR: Jamie West Set to Leave Sky, AT&T Considers Selling DirecTV, and Facebook Announces Portal TV
In this week’s Week in Review: Jamie West is set to leave Sky, AT&T considers offloading satellite TV unit DirecTV, and Facebook brings its Portal video messaging hardware to […]
Journalism Doesn’t Fit into a One Size Fits All Model says CNN’s Pippa Scaife
Since its founding in 1980, CNN has evolved from purely a 24-hour news channel into a multi-platform news broadcaster and publisher covering a much wider range of topics and […]
Siloed Data Can Lead to Tribal Warfare Within Organisations
There’s no excuse for businesses not to use data available to them to inform their decision making says Cameron Church, founder of Watching That, though it does have to […]
Why Less is More with Video Ad Campaign Exposure
Earlier this year, Sublime conducted research into the relationship between exposure to a video ad campaign and the user’s awareness of that campaign, and found that in many cases […]
Amid Mounting Regulatory Threats, Google Picks Up Two Legal Wins in Europe
The threat of increased regulation continues to loom over Google, with the recent antitrust investigations launched by 50 US states and territories adding to existing federal investigations in America, […]
Why Does Video Header Bidding Still Lag Behind Display?
A few weeks back UK publisher alliance The Ozone Project and Unruly announced a new partnership designed to push adoption of video header bidding, for outstream video specifically. Header […]
The WIR: Brexit Forecast to Cause Five Percent Drop in UK TV Advertising, AdX Cuts Off Adobe in Europe, and YouTube Bolsters Child Safety
In this week’s Week in Review: Enders Analysis says Brexit will hit UK TV advertising hard, AdX cuts off Adobe in Europe, and YouTube strengthens its child safety measures. […]
Reddit Appears Set to Enter Live Streaming Market with First Test
Social news and content sharing site Reddit this week begun testing a new live streaming feature called Reddit Public Access Network, or RPAN. The five day test lets users […]
IAB Seeks to Address Regulators’ GDPR Concerns with Transparency and Consent Framework 2.0
European industry group IAB Europe today released an updated version of its Transparency and Consent Framework (TCF 2.0), an industry standard designed to help publishers and tech companies comply […]