In this week’s Week in Review: Roku records bumper Q4 thanks to growth of ad-supported content, The Trade Desk announces a push into CTV and mobile, and Vimeo and […]
Category Archives: Publishing
AdSense Enables Automated Ad Placements with Auto Ads
Google today announced a new tool for AdSense, Auto Ads, which will give publishers the option to delegate decisions about where and when ads are shown on their pages […]
Why Dailymotion is Pivoting Away from UGC
Last year Dailymotion relaunched its platform with a revamped mobile app and a new focus on content made by premium publishers. The move represented a pivot away from […]
The WIR: Criteo Records Strong Q4, Chrome’s Ad Blocker Goes Live, and COBA Warns Brexit Risks $1bn Annually in UK TV Investment
In this week’s Week in Review: Criteo’s Q4 results beat expectations after ITP scare, Google updates Chrome to block intrusive ads, and COBA warns that Brexit could cost UK […]
Can Facebook Watch Really Compete with YouTube?
Facebook’s Watch is still finding its feet, but the more we hear about the new offering, the more it looks set to compete directly with YouTube, as well as […]
Facebook Just Moved the Goal Posts for Publishers, and Many Think Google’s About To. So What’s Next for Monetisation?
Google is set to release an update for Chrome tomorrow that will add a built-in ad blocker to the browser, which Google says will target intrusive ad formats. In […]
The WIR: Trinity Mirror Buys Express and Star for £200m, Twitter Reports First Quarterly Profit, and IAB Sees Promise in Blockchain for Video Advertising
In this week’s Week in Review: Trinity Mirror buys the Daily Express and Daily Star newspapers for £200 million, Twitter posts its first ever quarterly profit thanks to video […]
How Jungle Creations Seeks the Right Balance for Branded Content
Many of the social-focussed publications that have thrived on Facebook have used branded content as the primary way to monetise their large audiences. Jungle Creations, the media company behind […]
UK Government to Review Whether Publishers Receive ‘Fair Share’ of Online Ad Revenues
UK Prime Minister Theresa May announced yesterday that the government will conduct a review into the sustainability of the UK’s newspaper industry, at a national, regional and local levels. […]
The WIR: Norm Johnson Picked for Unruly CEO, Facebook says Time Spent on Platform has Fallen, and CBS and Viacom Discuss Merger
In this week’s Week in Review: Unruly appoint Norm Johnson as CEO, Facebook announced Q4 results and CBS and Viacom discuss a potential merger. To receive an update on […]
Rob Norman Joins Board of Playbuzz; Q&A with Norman & CEO Shaul Olmert
Rob Norman retired as chief digital officer at WPP’s GroupM last year after more than three decades at WPP, but said at the time that he planned to stay […]