The growth of over-the-top platforms and connected TV has presented Vevo with an interesting opportunity – to bring music videos back to TV where they first took off. In […]
Category Archives: Publishing
Unilever Clamps Down on Brand Safety and Bot Fraud With ‘Trusted Publishers’ Network
Unilever, one of the world’s largest advertisers, will begin allocating the majority of its digital advertising budget to a network of hand picked publishers as it seeks more effective […]
The WIR: Amazon Tests Mobile Search Video Ads, Digital Business Spending Keeps UK TV Ad Revenues Stable, and Consumers Approve of Digital Advertising… Until It’s Explained to Them
In this week’s Week in Review: Amazon tests new video ads on its smartphone app, Thinkbox finds digital companies are helping keep UK TV revenues stable, and the ICO […]
The WIR: US TV Networks Launch Addressable TV Advertising Consortium, Facebook’s Data Deals Come Under Criminal Investigation, and RTL Spurns ProSieben’s Streaming Joint Venture
In this week’s Week in Review: US TV Networks announced ‘Project OAR’, federal prosecutors investigate Facebook, and RTL chooses to go it alone with SVOD. To receive an update […]
The WIR: Facebook Launches Upfront Style Ad Sales, Channel 4 Trials SVOD Service, and Sky AdSmart Launches in Germany
In this week’s Week in Review: Facebook targets upfront budgets with ‘Facebook Showcase’, Channel 4 trials a new ad-free subscription streaming service, and Sky launches its addressable TV advertising […]
Discovery’s Next D2C Play: Niche Content and Owning the Connected Home
Discovery Inc.’s focus on non-scripted content (i.e. documentaries, cooking shows etc.) in niche categories is helping its Discovery Go direct-to-consumer streaming service compete with the likes of Netflix and […]
The WIR: Major Brands Pause YouTube Spending, CTV Sales Grow Nine-Fold at The Trade Desk, and Amazon Tipped to Claim Ten Percent of US Digital Ad Sales Next Year
In this week’s Week in Review: Major brands pull ads from YouTube following the latest brand safety scandal, CTV continues to drive The Trade Desk growth, and Amazon is […]
The WIR: Atresmedia Runs First its Addressable TV Ads, LiveRamp Adds Connected TV IDs, and the EU Agrees Controversial New Copyright Law
In this week’s Week in Review: Atresmedia runs its first addressable TV ad campaigns in Spain, LiveRamp adds device IDs to its identity graph, and the EU agrees the […]
German Competition Watchdog Orders Facebook to Stop “Unrestricted” Data Collection
Germany’s Federal Cartel Office (FCO) today ordered Facebook to change the way it collects user data and shares it between its various properties, arguing that the social media site […]
Disney Prepared for $150m Licensing Revenue Hit to Launch Disney+
Disney chairman and CEO Bob Iger said his company’s direct-to-consumer streaming offerings are its “number one priority”, acknowledging that there will be some short-term pain for the business as […]
The WIR: AT&T’s DirecTV Continues to Lose Subscribers, Digital Publishers Launch Video Measurement Alliance, and Ebiquity Warns that UK Broadcasters are Reaching ‘Tipping Point’
In this week’s Week in Review: DirecTV subscriber numbers continue to drop, digital publishers launch a new alliance, and Ebiquity finds UK broadcasters reaching a ‘tipping point’. To receive […]