In this week’s Week in Review: NBCUniversal announces audience Symphony, YouTube to kill off 30 second unskippable ads, Fox to request EU approval for Sky takeover bid. To receive […]
Category Archives: Publishing
Quality, Discovery and Growth: Why Facebook Has to Make its Move to TV
Facebook is reportedly developing an OTT app for TV set-top boxes, including Apple TV, the Wall St Journal reported earlier this week. The news of a TV app fits with a […]
Former Guardian Revenue Director Tim Gentry to Join Videology
Videology have announced that Time Gentry, the Guardian’s former Global Revenue Director, is to come on board as Senior Vice President, Advertiser and Agency, EMEA. Tim Gentry has been one […]
Time Inc.’s Viant Acquires Adelphic, a Mobile-First DSP
Time Inc.’s Viant has signed an agreement to acquire Adelphic, a mobile DSP. A statement said that Adelphic’s self-service media planning and execution tools,will be added to Viant’s people-based […]
The WiR: Christmas Day TV Ratings Fall to Lowest on Record, Twitter Issues Refunds After Overcharging Video Advertisers, Hulu’s Launches Live Streaming Service
Welcome to your first Week in Review of 2017! It’s a bumper edition this week as we catch up with the news over the holiday period. Our top stories: […]
Publishers are Choosing Between Acquisition Sprees or Co-operatives to Counter Google and Facebook
Headquartered in Amsterdam, Improve Digital is a supply-side platform (SSP) that focuses solely on helping independent media-owners monetise their inventory. The company’s 360 Polaris platform is used by 250 European […]
Proposed Protectionist Legisation Could Force YouTube Out of Russia
YouTube’s role in the Russian market could be under threat if legislation being considered by the Russian Duma goes ahead. The proposed bill will aim to limit the share of […]
The WiR: NBCUniversal Invests $200 Million in BuzzFeed, Instagram Clones Snapchat and Facebook, Google and IBM to Expand Size of UK Operations
In this week’s Week in Review: NBCUniversal invests a further $200 million in BuzzFeed, Instagram clones Snapchat and Facebook, Google and IBM to expand size of UK operations. To […]
Amazon Reportedly Looking into Live Sports for Prime
Amazon has reportedly been discussing the possibility of acquiring sports rights with a number of US sports leagues including the NFL, NBA, MLB, and MLS with a view to […]
German-Based Tape.tv Files for Insolvency
Tape.tv, the German music video platform has filed for bankruptcy for insolvency last Monday at the Charlottenburg District Court in Berlin. The platform would allow users to watch a […]
Old Media’s Takeover of New Media Continues as Warner Bros Acquires Gaming MCN Machinima
Warner Bros. has signed an agreement to acquire Machinima, an MCN that focuses mainly on fandom and gamer culture, and it will become part of the recently founded Warner […]