In this week’s Week in Review: Bids emerge for Unilad after it goes into administration, Telaria’s shares fall after the company lowers its full year guidance, and MediaMath says […]
Category Archives: Publishing
The WIR: Federal Prosecutors Open Investigation into Media Buying, Amazon Considers Building a Video Ad Server, and Comcast Wins Battle for Sky
In this week’s Week in Review: US federal prosecutors open an investigation into media buying practices by ad agencies including Havas, Amazon considers stepping into FreeWheel’s video ad serving […]
Journalism’s Current Business Model Isn’t Sustainable says Ozone’s Reeve
The Ozone Project is one of the newest in a series of publisher alliances which have sprung up in the UK (and across Europe and the States) which seek […]
The WiR: Comcast and Fox Head to Auction for Sky, Ofcom Outlines Case for Regulation of Online Media, and Amazon Set to Become Third Largest Digital Ad Seller in US
In this week’s Week in Review: Comcast and Fox’s battle for Sky concludes with an auction, Ofcom outlines the case for regulation of online media, and Amazon is set […]
Advertisers and Agencies Struggle with ‘One Size Fits All’ Viewability Standards
Measurement and analytics company Integral Ad Science (IAS) last week launched a new blocking capability that it says enables advertisers to protect their ads from risky content and ad […]
The WiR: Fox Invests $100 Million in Live Streaming Startup, Mindshare Launches First Blockchain Programmatic Alliance Prototype, and Amazon Unifies its Ad Products
In this week’s Week in Review: Fox invests $100 million in new live-streaming platform Caffeine, Mindshare announces the first fruits of its blockchain programmatic alliance, and Amazon unifies its […]
Buzzfeed Turns to Donations to Support Ad Revenue
BuzzFeed News, the newly separated news arm of social publisher BuzzFeed, will begin asking users for donations to support its journalism according to a report from the Wall Street Journal. The […]
The WiR: EU Plans Fines for Social Media Platforms Over Terror Content, Netflix Denies It’s Planning to Introduce Commercial Ads, and GDPR Sees Third-Party Cookies Drop by 22 Percent on News Sites
In this week’s Week in Review: The EU plans fines for social media companies if they fail to remove terror-related content, Netflix denies it’s planning to introduce commercial ads, […]
The WiR: Buyers Complain Over Index Exchange’s “Bid Caching”, Amazon Positions Twitch as a YouTube Competitor, and Facebook’s Head of News Partnerships Tells Publishers it’s “Not Interested” in Their Traffic
In this week’s Week in Review: Index Exchange’s practice of “bid caching” is revealed, Amazon positions itself as a YouTube rival, and reports emerge that Facebook’s head of news […]
The WiR: The Trade Desk Reports Record $112 Revenue in Q2, Tribune Media Kills Off $3.9 Billion Sinclair Merger, and OpenX Releases Video Header Bidding
In this week’s Week in Review: The Trade desk reports record earnings, Tribune Media kills off a proposed merger with Sinclair Broadcasting Group, and OpenX Launches its video header […]
The WIR: UK Watchdog Hits Facebook With Maximum Fine, MediaMath Raises $225 Million, and AT&T Reveals Ambitions for HBO
In this week’s Week in Review: The UK’s ICO hits Facebook with the maximum possible fine for data breaches, MediaMath raised $225 million, and AT&T reveals its plans to […]