For all the hype around the rapid growth of connected TV (CTV), the reality is that relatively few media companies outside of the TV broadcasters have invested in an […]
Category Archives: Publishing
The WIR: DAZN Seeks $1 Billion in Funding, OMG Holds Social Giants to Account, and Programmatic Trading Continues to Soar
In this week’s Week in Review: DAZN seeks as much as $1 billion in funding, Omnicom Media Group launches a new initiative to lobby for more insights and control […]
Brands are Mostly Just Reposting TikToks on Instagram’s Reels
Instagram’s new feature ‘Reels’, rolled out at the beginning of this month, is a fairly unsubtle attempt to mimic video-sharing app TikTok. Reels mirrors TikTok’s short video lengths, continuous […]
The WIR: RTL Sees TV Ad Recovery, Magnite’s CTV Revenues Accelerate, and Google Signs Up to TCF 2.0
In this week’s Week in Review: RTL sees promising signs for TV ad revenues, Magnite reports its first results post-rebrand, and Google finally signs up to the IAB’s Transparency […]
The Sell-Side View: Q&A with Jungle Creations’ Nat Poulter
Over the past year, ‘Buy-Side View’ series of interviews have given some fascinating insight into what people working on the buy-side really care about, and what’s at the top […]
How the New Normal has Changed Brand Safety
The pandemic has tested the industry on a number of fronts, but as with everything else, this has resulted in new ways of working. Brand safety was one of […]
The WIR: Facebook Capitalises on TikTok Bans, UK’s Competition Watchdog Investigates Taboola-Outbrain Merger, and Trade Groups Claim Apple’s Privacy Moves aren’t GDPR Compliant
In this week’s Week in Review: Facebook readies Instagram Reels to step in as TikTok faces bans, the UK’s CMA launches an in-depth investigation into Taboola’s merger with Outbrain, […]
The WIR: Measurement Remains Europe’s Biggest Barrier to Video Investment, PlayStation Works on VR Advertising, and BT Sports Awards Ad Sales to Sky Media
In this week’s Week in Review: Measurement remains a barrier to video investment in Europe, PlayStation files a VR advertising patent, and BT awards BT Sports ad sales to […]
The WIR: Amazon Plans Live TV Offering, Ofcom Says it Would Consider Suspending Social Platforms if Appointed as Regulator, and French Court Rules in Favour of Cookie Walls
In this week’s Week in Review: Amazon job listings suggest the company is planning to add live TV to Prime Video, Ofcom’s new CEO says she would consider suspending […]
A German GDPR Ruling is Spurring the Growth of Publisher Login Alliances
Germany’s netID, a publisher login alliance, is one of the most established login alliances to have emerged in Europe as part of a publisher fightback against the US tech […]
Are Publishers Finding Alternatives to Third-Party Cookies?
Google’s announcement in January that it would end support for third-party cookies on its Chrome browser within two years effectively set a deadline for the digital advertising ecosystem to […]