Social news and content sharing site Reddit this week begun testing a new live streaming feature called Reddit Public Access Network, or RPAN. The five day test lets users […]
Category Archives: Publishing
IAB Seeks to Address Regulators’ GDPR Concerns with Transparency and Consent Framework 2.0
European industry group IAB Europe today released an updated version of its Transparency and Consent Framework (TCF 2.0), an industry standard designed to help publishers and tech companies comply […]
Toxic Comments and Content Farms: The Challenges of Building a Child-Safe Video Platform
Earlier this year, kidtech company SuperAwesome announced Rukkaz, a video platform specifically designed for children (focused on ages 6 to 12) and family-oriented content. Whilst the content is in […]
Can TikTok Succeed Where Vine Failed?
Search for TikTok on YouTube, and you’ll find a number of videos with titles like ‘TikToks that radiate the same energy as Vines’, which is hardly surprising considering their […]
The WIR: WPP Sells Majority Stake in Kantar, Google and Amazon Call an OTT Ceasefire, and France Passes its New Tech Tax
In this week’s Week in Review: WPP sells a 60 percent of Kantar to Bain Capital, Google and Amazon call off their OTT hostility, and France passes its new […]
The WIR: UK’s Data Regulator Cracks Down on Cookie Consent, Ofcom says PSBs Need More Protection, and Apple News+ Underwhelms Publishers
In this week’s Week in Review: The UK’s ICO issues new guidance on cookies, Ofcom moves to protect PSBs against digital competitors, and publisher report disappointing revenues from Apple […]
Taboola News Wants to Own the Minus 1 Screen on Android
Taboola’s business started off selling links to third party content on publishers’ pages, but over the past few years it’s focussed much more on applying its content recommendation tech […]
Brands Are Asking Agencies to Shift Display Budgets into Video
Sublime’s Andrew Buckman says so far in 2019 he’s seen a lot of agencies shifting ad spend away from display and into video, and that in many cases it’s […]
How Jungle Creations Used Social Analytics to Launch a Restaurant Chain
With Facebook’s announcement last year that it would begin deprioritising publishers in its news feed many expected that the ‘social publishers’ would be hardest hit – those which had […]
Why Don’t More Publishers Switch Ad Servers?
Perhaps one of the hardest products to sell in ad tech is the publisher ad server. Few products are as deeply entrenched in the digital advertising ecosystem as Google’s […]
How Affiliate Links are Supplementing Video Revenues
Affiliate links, which social media influencers can use to direct their audiences to partnering brands’ stores, can be key revenue streams for content creators, but with only 0.7 percent […]