A report published by ad management platform VINDICO states that users who watch entire ads are more valuable to advertisers then users who actually click on video ads. VINDICO […]
Category Archives: Publishing
IAB Lauch ‘Rising Stars’ Contest for Video Advertising
In recent years the Interactive Advertising Bureau (IAB) has used its ‘Rising Stars’ contests to introduce new ad units. The idea is that anyone in the industry can suggest innovative […]
SpotXchange To Allow Users to Skip Video Ads for $0.10 (Yes, That’s $100 CPM)
SpotXchange have launched SkipIt, a service that allows users to viewers to skip video ads for $0.10. Users top up an account which they can then use to bypass […]
Syndication Can Help Solve Video’s Supply Problem
The video advertising industry has a supply problem. While video publishers are enjoying soaring CPMs, the shortage of premium inventory is limiting growth and prevents advertisers from being achieving […]
US Video RTB Spend to Hit $667 Million in 2013, Say Forrester
A study by Forrester Consulting commissioned by real-time bidding (RTB) supply-side specialists SpotXchange, predicts that online video advertising will continue to grow and will account for 21.8 percent of all […]
The EU’s ePrivacy Directive: What You Need to Do Between Now and May 25th
All digital advertisers and publishers buying or selling in the EU will have to comply with the EU’s ePrivacy Directive by 25th May, 2012. The directive focuses particularly strongly […]
AdRise Launch RTB-Based Connected TV Ad Platform
AdRise have launched ‘adRise Connect’, Connected TV distribution platform that enables premium content owners to build, distribute, and monetize video apps via RTB for all the major Connected TV […]
Video and Connected TV Advertising on LinkedIn
VAN has started a group on LinkedIn dedicated to the video advertising and connected TV advertising industry, (imaginatively) titled ‘Video and Connected TV Advertising‘. The group is for everyone […]
SpotXchange Introduce ‘First Call’ for Video
SpotXchange have launched a new service, known as ‘First Call’, that aims to allow online publishers to offer their premium inventory via an exchange if buyers on the exchange […]
Adobe Announces Integrated Video Publishing, Advertising and Analytics Platform
Adobe have unveiled an integrated video technology platform, code named Project Primetime, which Adobe says will ‘enable smooth, TV-like experiences for ad-supported videos across web-connected devices’. The platform will […]
SpotXchange Allow RTB Buyers to Choose Between Auto and User-Initiated Ads
SpotXchange claim they are the first RTB supply source to allow bidders to distinguish between auto-initiated (i.e. those that play automatically when the user lands on the page) and […]