Adobe have unveiled an integrated video technology platform, code named Project Primetime, which Adobe says will ‘enable smooth, TV-like experiences for ad-supported videos across web-connected devices’. The platform will […]
Category Archives: Publishing
SpotXchange Allow RTB Buyers to Choose Between Auto and User-Initiated Ads
SpotXchange claim they are the first RTB supply source to allow bidders to distinguish between auto-initiated (i.e. those that play automatically when the user lands on the page) and […]
Intel to Integrate Video Advertising Tech into Wi-Fi Direct SDK
Intel have partnered with Singapore-based Artivision to integrate its front-end in-video advertising platform and back-end ad serving technology into Intel’s SDK that uses Intel’s Wi-Fi Direct technology. Intel missed […]
Brightcove’s Planned IPO: The Trade Press Reaction
Yesterday online video platform Brightcove filed an S-1 announcing it will offer 5 million shares at $10 to $12, which could raise up to $60 million for the company, which […]
Mark Cuban: TV Just Keeps On Getting Stronger!
Mark Cuban is best known for owning the NBA’s Dallas Mavericks, but he is also a TV and online veteran who founded HDNet, Broadcast.com (acquired by Yahoo in 1999 […]
Videoplaza Raise $12 Million for Global Expansion
Ad management platform Videoplaza announced today that it has received $12million in funding from Qualcomm Ventures and Innovacom. The funding is to ‘further accelerate Videoplaza’s aggressive global expansion and […]
VAN Editorial: Is the Video Advertising Industry Ready to Live Up to the Hype?
A few people I’ve spoken to in the industry lately have said they’re feeling a little ambivalent about the amount of hype building up around video advertising. On the […]
Oh Dear…The EU Wants To Help Out With Connected TV
The EU has set its sights on Connected TV and will be releasing a report later this year looking at how Europe can capitalise on the emerging opportunities and […]
VAN TV: BBC Worldwide’s Tom Bowman on his Work at the BBC, Convergence and Ad Exchanges
Tom Bowman is VP of Strategy & Operations Global Advertising Sales for BBC Worldwide, the commercial arm of the BBC. In the first ever VAN TV video, Tom talks […]
FBI Shuts Down Megavideo One Day After SOPA Blackout
Just a day after the SOPA protests, the FBI have used existing copyright laws to charge seven individuals and two corporations with running an international organised criminal enterprise allegedly […]
Collective Partner With Adap.TV on ‘First’ UK Private Video Exchange
Collective has launched a private marketplace that will offer media buying agencies and advertisers real-time bidding (RTB) access to its premium video platform. The exchange will combine Adap.tv’s RTB technology […]