Here’s an overview of the week’s big stories in online video, with highlights from Facebook, The Sun, Ebuzzing and ITV. To stay up to date and have the latest […]
Category Archives: Publishing
Data Collection Still Posing Dilemmas for Premium Publishers
Publishers have been told for years now that they need to develop strategies in order to make the best of their first party data. However, with premium video in […]
RTÉ Selling ‘Almost 100%’ of International VOD Inventory Programmatically
[Correction: the original article stated that RTE was selling all of its inventory programmatically, when in fact they are only selling their international – i.e. non-Irish – inventory programmatically. […]
Media Mind Games: The Psychology of Pricing – Part 1
There are numerous reasons behind the the buy-side’s desire to buy media programmatically. Efficiency, (often) cheaper inventory and the ability to use data to inform buying decisions some of […]
Week in Review: YuMe’s IPO, Wibbitz Convert Text to Video, AOL Partner with Taboola
Here’s an overview of the week’s big stories in online video, with highlights from YuMe, Wibbitz, AOL and Taboola. To stay up to date and have the latest industry […]
How Publishers are Driving Up Views and Revenue Using Data-Driven Recommendations
Ad tech isn’t the only part of online video being transformed by data. The way in which video content is being presented to the consumer is being revolutionised in […]
Week in Review: Adap.tv in Asia, Tubemogul’s GRP Tool, Tremor’s Share Price, RTL’s Video Push
Here’s an overview of the week’s big stories in online video, with highlights from Tubemogul, Adap.tv, Tremor Video, RTL, Unruly and Smartclip. To stay up to date and have […]
Week in Review: MySpace’s Relaunch, DG’s Verification Suite, YouTube’s Mobile Money
The new Myspace officiallly launched yesterday, bringing the rebuilt platform out of beta and debuting a new mobile app. Mashable reported that owners Specific Media intend to spend $20 million on promoting the revamped service. […]
From Fragmentation to Data: an Overview of Connected TV Advertising Today
The race for connected TV is a little like Wacky Races, where each competitor brings something a unique set of resources and skills to the table. For example, we’re forced […]
Q&A with Mathias Blüm, Managing Director of Clipkit
Publishers face four key challenges when they start out with online video: content production and acquisition, content delivery, ad management and ad sales. For publishers more familiar with display […]
Video Growth Being Fuelled By Pure-Play Networks, Say Freewheel
Online video views increased 30 percent year over year and this growth is being driven by digital pure-play networks, which have built significant scale around short-form content, according to […]