Samsung made some announcements at CES 2013 that are going to have huge implications for connected TV advertising. The Korean tech giant is still by far the largest player […]
Category Archives: Programmatic
SpotXchange’s Andrew Moore and Sophie Davidas Discuss the French Programmatic Video Market
SpotXchange, a programmatic video advertising marketplace, recently opened an office in France and appointed Sophie Davidas as Directeur Business Development. VAN caught up with Sophie and Andrew Moore, SpotXchange’s Managing […]
The TV and Video Ad Tech CEOs Make Their 2013 Predictions
There are few people in advertising better informed about what’s happening in TV and video than those working in ad tech. The technological middlemen enjoy an unrivalled vantage point […]
Will 2013 Be Programmatic Video Advertising’s Big Year?
Video advertising has been traded programmatically via exchanges for a couple of years now, but 2013 is set to be the most competitive yet. While we’re loathe to mention […]