Smartclip, Adconion’s video platform, has just launched the ‘SmartX’, which enables publishers to plug into programmatic demand for video advertising. The SmartX Platform has been launched across the US, Europe and […]
Category Archives: Programmatic
Addressable TV is Bridging Gap Between TV and Programmatic Advertising, Say SpotXchange
SpotXchange hosted a panel at this week’s Advertising Week Europe, titled ‘Future TV’, which questioned the idea of whether automated buying would transform the TV media buying landscape in the […]
Yahoo Want a Stake in Dailymotion, YouTube Wants to Change TV, TubeMogul Integrate with StickyXchange
Yahoo is reportedly in discussions to acquire up to a 75 percent stake in Dailymotion, currently owned by France Telecom-Orange, according to The Wall Street Journal. Dailymotion is the world’s 12th most popular video site. […]
12.5 Million Mobile Video RTB Streams Available Daily in UK, Say Tubemogul
While we love talking about scale in digital advertising, it isn’t always easy to identify when a channel, or part of a channel, crosses over from ‘no scale’ to […]
Fireblox: How Might Mozilla’s Third Party Cookie Patch Affect Video Advertising?
Firefox’s announcement to block third party cookies wasn’t a huge surprise, even if Mike Zaneis, the American IAB’s SVP for Public Policy and General Counsel, said Mozilla’s new policy amounted […]
Videohub Launches New ‘Effective Quality’ Score for Video Ad Placements
VideoHub, a division of Tremor Video, has launched a new quality score for video advertising. Videohub say their ‘eQ score’ — eQ stands for ‘Effective Quality’ — is ‘a patent-pending […]
Relying on Your Buyers Being Inefficient Isn’t a Sustainable Business Model
LiveRail are a sell-side programmatic ad tech company who have quickly become a mainstay of US video advertising. This year the company will be launching across Europe, starting with an […]
How do You Define ‘Premium Video’?
With so many types of video inventory coming on to the market from a multiplicity sources, the question of what constitutes ‘premium video’ in 2013 is an interesting one. […]
Tubemogul’s Burch: Video Deserves Its Own Platform and Set of Technologies
While many of the buy-side RTB companies were mainly focused on capturing market share in the display advertising market, Tubemogul quickly pounced on video. Getting to market quickly with […]
Q&A with Kai Henniges, CEO of Viewster
Viewster is a video on demand company that specialises in premium long-form content. The company is headquartered in Switzerland with regional offices in most of the major media markets. […]
How Samsung’s New Smart Hub Will Transform Connected TV Advertising
Samsung made some announcements at CES 2013 that are going to have huge implications for connected TV advertising. The Korean tech giant is still by far the largest player […]