Sharethrough are a native advertising company with a proprietary ad platform and ‘in-feed’ ad exchange. The company recently moved into the European market with the acquisition of London-based Viral […]
Category Archives: Native Advertising
Burger King Creates 64 Native Video Ads for Ad-weary YouTubers
In-stream native video advertising is rare because of the high costs associated with creating a video ad. For most advertisers it’s easier to simply repurpose TV creatives. Yet many users […]
If You Could Ban One Word or Term from Digital Advertising, What Would It Be?
Whether you’re looking for VC money, trying to squeeze some extra cash out of a client, or want some attention from the trade press – the chances are a […]
YouTube Introduces Native Ads Into Its Mobile App
YouTube has introduced prominent native ads into its Android mobile app. As BTIG analyst Richard Greenfield first spotted, YouTube are now including native content into the ‘What to Watch’ section of […]
Week in Review: Amazon’s Native Ads, Adap.tv’s TV Offering, Zenithoptimedia’s VideoLab
Here’s an overview of what has been happening in the video world over the last few weeks, with highlights from Amazon, Adap.tv, WeSee and Zenithoptimedia. To stay up to […]
Facebook to (Finally) Launch Video Advertising Product Next Year
The Facebook video advertising strategy has been a topic of speculation for almost as long as Facebook has existed. Now Ad Age have reported that Facebook have been holding preliminary […]
OneSpot Raises $1.5 Million to Put Branded Content in MPUs
While many advocates of native advertising present hole-riddled arguments in favour of unscalable business models, it’s clear that native advertising has some role to play, as indeed it always […]
Why the Arguments for Native Advertising Don’t Hold Up for Video
The hype machine for native advertising has had its dial set to maximum in recent months. If you’re not already familiar with native advertising, prepare to be confused, because […]