Video ad spend grew 56 percent to £292 million in the first half of 2015, which the IAB says accounts for 22 percent of display revenue (the IAB groups […]
Category Archives: Native Advertising
WiR: Google Restructures as ‘Alphabet’, UK Advertisers Lose £277m Thanks to Online Fraud, and SpotXchange Reports Mobile Video Bonanza
In this week’s Week in Review: Google make a surprise announcement and everyone’s talking about ad blocking and fraud. For your weekly summary of industry news and other VAN […]
The WiR: Google and Facebook Team Up to Target Ad Fraud, Brits Prefer Ads to BBC License Fee, Nikkei Outbids Axel Springer for the FT
In this Week in Review: competitors team up to target ad fraud, Facebook enables video ad targeting and Brits prefer ads to BBC license fee. For a weekly summary of […]
Week in Review: Twitter Introduces Autoplay Videos, AOL Opens Programmatic Marketplace, Apple in Hot Water with Bloggers
In this week’s Week in Review: Twitter does autoplay, AOL does programmatic TV and Apple faces News backlash. For a weekly summary of industry news and other VAN interviews and […]
PowerLinks and Unruly Join the Dots on Native Video
Native advertising is continuing to see stellar growth, fuelled by high engagement rates and the success of native formats on mobile. While improving display advertising was native’s first priority, video […]
The Rule of Three: Mobile, Video and Native Advertising Converge
While most people would agree that the worlds of native, video and mobile advertising are all related, the industry hasn’t always done a great job of uniting all three as […]
Starcom’s Mulderink: Mobile Video Budgets are Coming from Digital, Not TV #MWC
There’s a common perception that video’s growth will always come at TV’s expense. But that isn’t necessarily the case, as Matt Mulderink, SVP, Director of Mobile and Social, Product […]
Native Mobile Video Ads will Allow Publishers to Compete with Google and Facebook #MWC
VAN will be reporting from Mobile World Congress (MWC) throughout the week. One thing we have heard repeatedly is that while mobile advertising is booming, the lion’s share is […]
Sharethrough’s CTO Discusses the VAN Acquisition, Native, and the Failings of Interruptive Advertising
Sharethrough are a native advertising company with a proprietary ad platform and ‘in-feed’ ad exchange. The company recently moved into the European market with the acquisition of London-based Viral […]
Burger King Creates 64 Native Video Ads for Ad-weary YouTubers
In-stream native video advertising is rare because of the high costs associated with creating a video ad. For most advertisers it’s easier to simply repurpose TV creatives. Yet many users […]
If You Could Ban One Word or Term from Digital Advertising, What Would It Be?
Whether you’re looking for VC money, trying to squeeze some extra cash out of a client, or want some attention from the trade press – the chances are a […]