As the trend toward user-friendly advertising grows, so does usage of native: ads that look and feel like natural content. In fact, by next year native ads are due […]
Category Archives: Native Advertising
Why Advertisers Are Thinking Outside the Video Box
Spending on outstream video advertising is soaring as advertisers begin to understand its advantages over traditional formats. Here Andrew Buckman, Managing Director EMEA at outstream specialist Sublime Skinz, explains […]
The WiR: AOL Launches Self-Serve Programmatic TV Buying, Twitter Secures NFL Streaming Rights, Facebook Launches Live Streaming Hub
In this week’s Week in Review: AOL introduces programmatic TV buying, Carat predicts strong ad spend and Facebook launches live streaming hub. To receive a weekly summary of industry news and […]
UK Video Advertising Grew 56 Percent to £292 million in First Half of 2015
Video ad spend grew 56 percent to £292 million in the first half of 2015, which the IAB says accounts for 22 percent of display revenue (the IAB groups […]
WiR: Google Restructures as ‘Alphabet’, UK Advertisers Lose £277m Thanks to Online Fraud, and SpotXchange Reports Mobile Video Bonanza
In this week’s Week in Review: Google make a surprise announcement and everyone’s talking about ad blocking and fraud. For your weekly summary of industry news and other VAN […]
The WiR: Google and Facebook Team Up to Target Ad Fraud, Brits Prefer Ads to BBC License Fee, Nikkei Outbids Axel Springer for the FT
In this Week in Review: competitors team up to target ad fraud, Facebook enables video ad targeting and Brits prefer ads to BBC license fee. For a weekly summary of […]
Week in Review: Twitter Introduces Autoplay Videos, AOL Opens Programmatic Marketplace, Apple in Hot Water with Bloggers
In this week’s Week in Review: Twitter does autoplay, AOL does programmatic TV and Apple faces News backlash. For a weekly summary of industry news and other VAN interviews and […]
PowerLinks and Unruly Join the Dots on Native Video
Native advertising is continuing to see stellar growth, fuelled by high engagement rates and the success of native formats on mobile. While improving display advertising was native’s first priority, video […]
The Rule of Three: Mobile, Video and Native Advertising Converge
While most people would agree that the worlds of native, video and mobile advertising are all related, the industry hasn’t always done a great job of uniting all three as […]
Starcom’s Mulderink: Mobile Video Budgets are Coming from Digital, Not TV #MWC
There’s a common perception that video’s growth will always come at TV’s expense. But that isn’t necessarily the case, as Matt Mulderink, SVP, Director of Mobile and Social, Product […]
Native Mobile Video Ads will Allow Publishers to Compete with Google and Facebook #MWC
VAN will be reporting from Mobile World Congress (MWC) throughout the week. One thing we have heard repeatedly is that while mobile advertising is booming, the lion’s share is […]