In this week’s Week in Review: Twitter does autoplay, AOL does programmatic TV and Apple faces News backlash. For a weekly summary of industry news and other VAN interviews and […]
Category Archives: Native Advertising
PowerLinks and Unruly Join the Dots on Native Video
Native advertising is continuing to see stellar growth, fuelled by high engagement rates and the success of native formats on mobile. While improving display advertising was native’s first priority, video […]
The Rule of Three: Mobile, Video and Native Advertising Converge
While most people would agree that the worlds of native, video and mobile advertising are all related, the industry hasn’t always done a great job of uniting all three as […]
Starcom’s Mulderink: Mobile Video Budgets are Coming from Digital, Not TV #MWC
There’s a common perception that video’s growth will always come at TV’s expense. But that isn’t necessarily the case, as Matt Mulderink, SVP, Director of Mobile and Social, Product […]
Native Mobile Video Ads will Allow Publishers to Compete with Google and Facebook #MWC
VAN will be reporting from Mobile World Congress (MWC) throughout the week. One thing we have heard repeatedly is that while mobile advertising is booming, the lion’s share is […]
Sharethrough’s CTO Discusses the VAN Acquisition, Native, and the Failings of Interruptive Advertising
Sharethrough are a native advertising company with a proprietary ad platform and ‘in-feed’ ad exchange. The company recently moved into the European market with the acquisition of London-based Viral […]
Burger King Creates 64 Native Video Ads for Ad-weary YouTubers
In-stream native video advertising is rare because of the high costs associated with creating a video ad. For most advertisers it’s easier to simply repurpose TV creatives. Yet many users […]
If You Could Ban One Word or Term from Digital Advertising, What Would It Be?
Whether you’re looking for VC money, trying to squeeze some extra cash out of a client, or want some attention from the trade press – the chances are a […]
YouTube Introduces Native Ads Into Its Mobile App
YouTube has introduced prominent native ads into its Android mobile app. As BTIG analyst Richard Greenfield first spotted, YouTube are now including native content into the ‘What to Watch’ section of […]
Week in Review: Amazon’s Native Ads, Adap.tv’s TV Offering, Zenithoptimedia’s VideoLab
Here’s an overview of what has been happening in the video world over the last few weeks, with highlights from Amazon, Adap.tv, WeSee and Zenithoptimedia. To stay up to […]
Facebook to (Finally) Launch Video Advertising Product Next Year
The Facebook video advertising strategy has been a topic of speculation for almost as long as Facebook has existed. Now Ad Age have reported that Facebook have been holding preliminary […]