In this week’s Week in Review: German broadcasters align to set a GDPR-friendly login standard, Facebook cuts off third-party data for ad targeting on its platform, and eMarketer forecasts […]
Category Archives: Media
Zenith Predicts 4.8 Percent Ad Spend Growth, Finds “No Evidence” of Advertisers Pulling Out of Digital
Zenith Media predicts global ad spend will grow 4.8 percent this year, reaching $579 billion in its latest advertising expenditure forecast released today. The company also forecasts that digital […]
The WIR: MTG to Split in Two, Tencent Becomes China’s Top Video Platform, and the DoJ’s Antitrust Suit Against AT&T Begins
In this week’s Week in Review: MTG announced plans to split in two, Tencent claims to be China’s top video platform, and the US Department of Justice’s antitrust suit […]
Analysts Say Advertisers Won’t Flee Facebook, But its Users are Revolting
Facebook’s data leakage scandal with controversial data company Cambridge Analytica looks to have developed into a full blown crisis for the social media company after fresh allegations of Cambridge […]
The WIR: Twitter and Facebook Secure New Sports Rights, UK Politicians Call on Social Media for Greater Responsibility, and Turner Launches Unified Ad Sales House
In this week’s Week in Review: Twitter and Facebook secure streaming rights for MLB and MLS respectively, UK politicians go on the offensive against US social media companies, and […]
The WIR: CSA Intervenes in TF1/Canal+ Dispute, UK TV Ad Revenues Drop for First Time in Seven Years, and Taboola Forecasts $1 Billion Revenue in 2018
In this week’s Week in Review: TF1 makes progress on carriage disputes with Orange and Canal+, UK TV ad revenue drops for the first time in seven years, and […]
TV Can No Longer Avoid The Viewability Challenge
The push for greater viewability measurement in digital advertising is highlighting linear TV’s own viewability shortfalls says Dan Schiffman, chief revenue officer at TV attention measurement company TVision. Here […]
The WIR: Telaria Continues Turnaround, NBCUniversal Reduces TV Ad Load, and Spotify IPO Filings Reveal Substantial Losses
In this week’s Week in Review: Telaria’s Q4 results show massively reduced losses, NBCUniversal experiments with a reduced ad load for its prime time TV, and Spotify’s IPO filing […]
The WIR: Roku Records $9.5 Million Profits, The Trade Desk Announces CTV Push, Vimeo and Mozilla Sue the FCC
In this week’s Week in Review: Roku records bumper Q4 thanks to growth of ad-supported content, The Trade Desk announces a push into CTV and mobile, and Vimeo and […]
The WIR: Criteo Records Strong Q4, Chrome’s Ad Blocker Goes Live, and COBA Warns Brexit Risks $1bn Annually in UK TV Investment
In this week’s Week in Review: Criteo’s Q4 results beat expectations after ITP scare, Google updates Chrome to block intrusive ads, and COBA warns that Brexit could cost UK […]