Collective has launched a private marketplace that will offer media buying agencies and advertisers real-time bidding (RTB) access to its premium video platform. The exchange will combine Adap.tv’s RTB technology […]
Category Archives: Media
Agencies Leave CES Inspired by New Convergence Opportunities
Over the last few days we’ve seen some interesting blog posts, articles and videos from leading agency executives and brand marketers about how they view the emerging opportunities in […]
GoD Now On Board For Google TV’s Second Coming
Google TV announced at CES that users will soon have access to OnLive, the cloud-based gaming on demand (GoD) service that bypasses the need for a console, eliminating the […]
Mediacom Gain Exclusive Access To Blinkbox VoD Inventory
Mediacom have gained exclusive access to Blinkbox’s video on demand pre and mid-roll premium inventory. MediaCom will start out with campaigns for ten of their clients, including Audi, EA […]
YuMe and Vizu Partner With Samsung On Advertising and Measurement
YuMe have announced they are partnering with Samsung to rep Samsung’s Smart TV Platform inventory through YuMe’s Connected Audience Network. Samsung will also host a ‘connected TV brand lift […]
Sky Takes A 10% Stake in Zeebox and Will Rep Zeebox Inventory
Sky has entered into a strategic partnership with Zeebox, the ‘second-screen’ app that ties together broadcast TV and the Wider Internet. Launching in the first half of 2012, Sky […]
The Big 2012 Prediction Round-Up: Video Advertising Trends By Theme
Each year we’re bombarded dozens of industry prediction lists. While they’re fun and usually interesting, it can start to get a little overwhelming as predictions came from all corners […]
Video Advertising Predictions 2012: Ad Exchanges, New Markets, or Evolution, Not Revolution?
Yes, most of the predictions were already been made when VAN didn’t even exist. So instead of repeating the predictions made elsewhere, we have tried to look at what […]