In this week’s Week in Review: Twitter does autoplay, AOL does programmatic TV and Apple faces News backlash. For a weekly summary of industry news and other VAN interviews and […]
Category Archives: Media
The Syndication Opportunity: How Many Publishers Are Still Failing to Leverage the Liquid Structure of the Web
Even in 2015, many publishers and broadcasters are struggling to make their content strategies and business models fit for the web. Here Simon Kvist Gaulshøj, Platform Director at TheOutplay, a […]
Week in Review: Talktalk Acquires blinkbox, Rumours of a Verizon Bid for AOL Abound, and Facebook Ups the Pressure on Youtube
Acquisitions, takeover rumours and the Consumer Electronics Show — here’s what happened this week in video advertising. For a weekly summary of industry news and other VAN interviews and videos, sign up to the […]
Facebook’s Autoplay Video Has Led to a Surge in Online Traffic, Amazon Doubles its SVOD Traffic
Facebook’s introduction of autoplay video saw average subscriber usage increase by as much as 60 percent on US mobile networks and over 200 percent on fixed networks in the […]
VivaKi Strikes Exclusive Deal with AOL for Original Online Content
VivaKi agencies will have exclusive access to the inventory generated by AOL original content in the UK, including Sarah Jessica Parker produced “City Ballet” and the Emmy nominated “The […]
AOL and Publicis Groupe Expand Relationship into Video and Linear TV
AOL and Publicis Groupe today announced an expansion of their relationship into programmatic video and linear TV. The deal will provide VivaKi, and effectively all agencies inside Publicis Groupe, […]
Week in Review: Microsoft Launched a Chromecast Rival, Amazon Video Chief Steps Down, AOL On Announce New UK Content Partners
Here’s what happened this week in video advertising. For a weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up. WPP Took […]
Battling the Bots: Blinkx Re-emerges with a Comprehensive Strategy to Combat Fraud
While bot traffic and viewability are industry-wide problems, only a handful of companies have borne the brunt in the mainstream media. One of those companies was Blinkx, a digital media […]
A Fifth of European TV homes to Subscribe to Online Packages by 2020
Almost 60 million European homes will be paying a monthly subscription to receive SVOD [subscription video on demand] packages by 2020, according to a new report by Digital TV Research. […]
Community, Data and the Battle Against Google: Why Amazon’s Twitch Acquisition is a Smart Strategic Move
Emmet Shear, CEO of Twitch, a platform for streaming video games, announced yesterday that his company has been acquired by Amazon (and not by Google as some publications reported last […]
Week in Review: Channel 4 Says UK TV at Risk from US Competition, Appnexus Raise $60 Million, BlackArrow Launches Frequency Capping
Here’s what happened this week in the world of video advertising. For a weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video […]