In the past few years we’ve seen a lot of sports clubs become more active in making use of their valuable video assets, either for marketing, or to add […]
Category Archives: Media
Advertisers Are Still Slow to Exploit Shoppable Video
Shoppable video ads are by no means new – YouTube for example first debuted its shoppable format back in 2015. But we’ve seen some interesting developments in the space […]
Vevo’s Consumption in the Living Room is Growing Faster Than Anywhere Else
While Vevo has historically distributed its content predominantly through desktops via YouTube, OTT has opened up new opportunities to bring music videos back to the living room says James […]
The WIR: Roku’s Doubles its Video Ad Impressions in 2019, the BBC’s Chairman Warns Against a Subscription Model for the Broadcaster, and IGTV Trials Video Ads
In this week’s Week in Review: Roku’s platform business continues to grow, the BBC’s chairman warns against a subscription model for the BBC, and Instagram trials video ads on […]
Ofcom Set to Oversee Social Media Platforms as ‘Online Harms’ Regulator
UK communications regulator Ofcom is set to be given responsibility for regulating ‘online harms’, ensuring UK users are protected from harmful, offensive and illegal content online. Ofcom’s expanded role […]
The Gaming World’s Battle for Live Streaming Talent is Heating Up
The ‘streaming wars’ between media and tech giants like Netflix, Disney, Apple, and a host of traditional TV broadcasters, have seen huge sums of money spent on licensing shows […]
Five Reasons Why Regulators Won’t Break Up Big Tech According to Arete’s Richard Kramer
Over the last year there’s been a near constant stream of stories about regulators in the US and the EU opening investigations into the various tech giants, with the […]
The WIR: Big Tech Antitrust Investigations Ramp Up, the UK Government Reviews the Licence Fee, and the Coalition for Better Ads Cracks Down on Mid-Roll
In this week’s Week in Review: Both the US and EU ramp up their antitrust investigations into Google and Facebook respectively, the UK launches an consultation into decriminalising non-payment […]
Should Brands be Wary of ‘Wokewashing’? Q&A with Good-Loop’s Amy Williams
Back in January UK-based ethical video advertising platform Good-Loop announced it has closed a £1.2 million seed round of funding, with brandtech company You & Mr Jones among the […]
How Will Brexit Actually Affect Advertisers and Agencies?
Following the UK’s formal departure from the European Union last Friday, the British government on Monday launched its post-Brexit ‘Ready for Trade’ advertising campaign. But despite the government’s projected […]
Brands Are Still Sitting On the Fence with Women’s Sports says GiveMeSport’s Benny Bonsu
UK sports publisher GiveMeSport hired Benny Bonsu last year to head up its newly launched dedicated hub for women’s sports, part of a push to invest more in women’s […]