Connected-TV adoption has grown quickly in the UK over the past decade, but CTV advertising hasn’t yet fulfilled its potential. Here Bill Swanson, VP EMEA at Telaria, looks at […]
Category Archives: Media
The WIR: ProSieben and Discovery Launch Joyn Plus+, Mediahuis Explores Acquisition of The Telegraph, and UEFA Considers a Move into Champions League Streaming
In this week’s Week in Review: Mediahuis considers buying The Telegraph, UEFA touts a potential move into OTT, and Discovery and ProSieben take the “add a plus on the […]
How Can Brands Best Protect Themselves on CTV?
As ad spend on connected-TV grows, there are still a number of key issues which need to be ironed out. Some will require changes from OTT platforms themselves and […]
The Ad Tech CEOs Make Their 2020 Predictions
There’s just under a month to go until most of us will be wrapping up the calendar year for the Christmas break, which means it’s time to start looking […]
The WIR: UK Publisher Revenues Fall 3.7 Percent, YouTube Adds Nielsen TV Data to Reach Planner, and IAS Buys ADmantX
In this week’s Week in Review: UK publisher revenues fall, YouTube competes for TV dollars, and IAS buys ADmantX. To receive an update on the industry’s top stories every […]
XITE is Bringing Linear TV’s Channel Flicking to OTT
Dutch over-the-top (OTT) music video platform XITE has been expanding rapidly over the past year, launching on new platforms in the US and UK and growing from a reach […]
Meet the Contextual Targeting Solutions Ready to Capitalise on the Death of the Cookie
With tightening data regulations and increasingly common browser cookie restrictions, some in the industry predict a return to contextual targeting, at least in the short term. If advertisers find […]
The ICO’s Cookie Consent Rate Dropped 90 Percent After Implementing its Own Best Practices
We’ve seen quite a range of interpretations from digital publishers of how consumer consent for data processing should be collected under the EU’s general data protection regulation (GDPR) which […]
Broadcasters Are Increasingly Using Media for Equity Deals to Bring New Money to TV
Channel 4’s investment earlier this year in the Meatless Farm Company might have at first sounded like an odd pairing – there’s not much obvious synergy between TV broadcasting […]
The WIR: Mediaset Raises its Stake in ProSieben, Google Strips Contextual Content Categories from Bid Requests, and Disney+ Reaches 10 Million Subscribers at Launch
In this week’s Week in Review: Mediaset continues investing in ProSieben as ProSieben dispels merger rumours, Google announces plans to remove contextual content categories from bid requests, and Disney+ […]