In this week’s Week in Review: AT&T sells its stake in Hulu, Netflix isn’t afraid of Disney and Apple, and ICO cracks down on ‘nudging’. To receive an update […]
Category Archives: Media
Can Bid Shading Really Deliver for Both Advertisers and Publishers?
Bid shading has returned to the surface as an industry topic recently as more ad exchanges switch to first-price auctions, with Google Ad Manager notably switching to first-price earlier […]
As the Streaming Wars Heat Up, User Experience is Becoming Even More Crucial says IPONWEB’s Mryasova
With new over-the-top (OTT) services being announced on an almost weekly basis, competition in the streaming wars is heating up. This makes it all the more crucial for OTT […]
Vevo is Shifting to Upfront Sales to Capitalise on CTV
The growth of over-the-top platforms and connected TV has presented Vevo with an interesting opportunity – to bring music videos back to TV where they first took off. In […]
The Percentage of Media Model Simply Doesn’t Work Anymore says Beeswax’s Jones
The infrastructure around how video inventory is programmatically bought and sold was developed in the early days of programmatic trading says Beeswax’s commercial director for Europe Cadi Jones, but […]
New Currencies are Causing Broadcasters to Under-Price Inventory says IPONWEB’s Wuttke
As some broadcasters move towards trading on currencies like CPMs, this causes problems where broadcasters don’t fully understand the value of their audiences says Moritz Wuttke, SVP of commercial […]
B2B Brands Are Helping Drive Growth of Performance Driven TV Advertising says Admo.tv’s Figeat
As direct-to-consumer (DTC) brand are increasingly investing in TV advertising, they often look for the same sorts of performance analytics they’re used to on digital social platforms, helping spur […]
Browser Tracking Restrictions Will Drive More Spending on Contextual Targeting says Zefr’s Atwood
With Google reportedly planning to cut back third-party tracking on its Chrome browser, we may see brands investing more on contextually targeted advertising, though they won’t abandon audience targeting […]
For Addressable TV Advertising, Linear TV Trumps OTT says TDF’s Grivet
Addressable advertising on linear television is a difficult thing to do from a technical standpoint, leading some to question why it’s worth the effort when targeted advertising on over-the-top […]
Legacy Brands May Struggle to Adopt DTC Brands’ TV Advertising Tactics says A+E Networks’ Heftman
One of the themes of this year’s TV Rise event was the ways that direct-to-consumer (DTC) brands are driving changes in how TV advertising is traded and measured. Legacy […]
Broadcasters in a Strong Position if They Get Their Strategy Right says Liberum’s Whittaker
This shift away from linear TV viewing onto digital platforms is forcing traditional broadcasters to rethink how they categorise themselves, but with consumers’ appetites for quality content remaining strong, […]