The subscription video on-demand (SVOD) market is set for a shake-up over the next year, particularly in the US where new streaming services from Disney, WarnerMedia and NBCUniversal will […]
Category Archives: Media
What’s Holding Online Publishers Back from Investing in OTT?
With new streaming offerings from Amazon, NBCUniversal and Sinclair Broadcast Group announced in the US market alone over the past few weeks, the over-the-top (OTT) space is becoming increasingly […]
The WIR: UK Ad Budget Growth Stalls, the BBC Pushes for European Broadcaster Cooperation, and YouTube Bans Dangerous Pranks and Challenges
In this week’s Week in Review: The IPA Bellwether Report claims that UK ad budget growth has stalled, the BBC’s Lord Hall pushes for greater European cooperation, and YouTube […]
NBCUniversal Announces New D2C Streaming Service
Comcast-owned US broadcaster NBCUniversal has announced a new direct-to-consumer (D2C) streaming service to be launched in 2020, the latest addition to the increasingly crowded digital streaming space. The new […]
The WIR: Amazon Announces Ad-Supported Streaming Service, Innovid Raises $30 Million, and AT&T Pairs Turner Ads with Xandr Data
In this week’s Week in Review: Amazon announces ‘Freedive’, a new streaming service; Innovid raises $30 million for CTV investment; AT&T begins funnelling subscriber data into its linear Turner […]
The WIR: Facebook Hit by Washington Lawsuit, More Broadcasters Seek EU Licenses as No Deal Fear Rises, and OpenX Confirms Staff Lay Offs
In this week’s Week in Review: Facebook faces fresh data troubles, more broadcasters seek EU licenses, and OpenX lays off 100 staff. To receive an update on the industry’s […]
Are Direct-to-Consumer Brands Really so Different?
The growth of direct-to-consumer brands has been marked both by their disruptive business models which cut out middle-man retailers, and by their marketing strategies. These digital first companies, the […]
Eight in Ten Publishers to Prioritise Non-Advertising Growth Next Year
Over eighty percent of digital publishers are making non-advertising growth a priority next year, according to the latest Digital Publishers Revenue Index produced by the Association of Online Publishing […]