Only three percent of marketers believe the Media Ratings Council’s (MRC) viewability standards are reasonable, according to a new study, Engage at Every Stage, released by the CMO Council […]
Category Archives: Media
The WIR: WFA Launches Data Transparency Manifesto, Axel Springer Loses AdBlock Plus Court Case, and AppNexus Reports 200 Percent Revenue Growth for Microsoft Video Inventory
In this week’s Week in Review: The WFA launches a manifesto for online data transparency, Axel Springer loses its legal case against AdBlock Plus, and AppNexus reports strong monetisation […]
NBCUniversal Aligns with OpenAP for Unified Advanced Advertising Standards
US broadcaster NBCUniversal announced today that it’s aligning with OpenAP, a broadcaster consortium made up of Fox, Turner and Viacom, to work on the development of new platforms for […]
IPA Bellwether Report Predicts Muted 2018 Growth for UK Ad Spend
UK ad spend is set to rise by just 0.8 percent this year according to the Institute for Practitioners in Advertising’s (IPA) Q1 2018 Bellwether Report. Despite many agencies […]
The WIR: Spotify Partners with Hulu for Content, European Commission Raids Fox Office, and Liberty Global Invests $7.5 Million in Samba TV
In this week’s Week in Review: Spotify and Hulu partner for a new joint subscription, the European Commission raids a London-based Fox office over sports rights cartel concerns, and […]
Three Experts Weigh In on Blockchain’s Viability in Advertising
Blockchain has been a contentious issue in adland over the past couple of years. One the one hand, many of those talking about it are the people who are […]
Reach vs Effective Reach: How Clichés Can Help Make the Most of Your Video Campaign
Digital advertising is perhaps as prone to clichés and buzzwords as any other tech industry, but just because a phrase or idea has become a cliché doesn’t necessarily mean […]
The WIR: German Broadcasters Launch netID as GDPR Solution, Facebook Cuts Off Third-Party Data for Ad Targeting, and eMarketer Forecasts Downturn in US Ad Spend
In this week’s Week in Review: German broadcasters align to set a GDPR-friendly login standard, Facebook cuts off third-party data for ad targeting on its platform, and eMarketer forecasts […]
Zenith Predicts 4.8 Percent Ad Spend Growth, Finds “No Evidence” of Advertisers Pulling Out of Digital
Zenith Media predicts global ad spend will grow 4.8 percent this year, reaching $579 billion in its latest advertising expenditure forecast released today. The company also forecasts that digital […]
The WIR: MTG to Split in Two, Tencent Becomes China’s Top Video Platform, and the DoJ’s Antitrust Suit Against AT&T Begins
In this week’s Week in Review: MTG announced plans to split in two, Tencent claims to be China’s top video platform, and the US Department of Justice’s antitrust suit […]
Analysts Say Advertisers Won’t Flee Facebook, But its Users are Revolting
Facebook’s data leakage scandal with controversial data company Cambridge Analytica looks to have developed into a full blown crisis for the social media company after fresh allegations of Cambridge […]