In this week’s Week in Review: AT&T sends Wall Street into a panic after attributing a net loss in subscribers to cord cutting, trade groups team up to fight […]
Category Archives: Media
Can Broadcaster Alliances Overcome the Hurdles to Addressable TV Advertising?
The growing range of addressable TV products coming to market are opening up an array of new opportunities for media buyers. But the new landscape also poses challenges, as […]
TV Industry Should Be Wary of Facebook’s ‘Bait and Switch’ Strategy says FreeWheel’s Bremond
Facebook’s video strategy can be characterised as a ‘bait-and-switch’ according to Thomas Bremond, European managing director at FreeWheel. In the opening keynote at New Video Frontiers in London last […]
RTL Group Buys Remaining Stake in SpotX
RTL Group, Europe’s largest pan-European broadcaster, announced today their decision to take full ownership of SpotX, a platform for ad-serving and programmatic ad sales. Having previously acquired a 65 […]
German Media Giants Create ID Alliance to Compete with US Tech Giants
Three leading German media companies — ProSiebenSat.1, RTL Deutschland and United Internet AG.— have established a registration and single sign-on service in anticipation of the EU’s new GDPR regulations […]
Advertisers are Reevaluating the Quality of Video in the Marketplace says Spotify’s Bertozzi
When it comes to art forms that resonate with us on an emotional level, few come close to music. On the face of it, shoehorning video advertising into a […]
The WiR: Viant to Acquire Adelphic, Adform and Verizon “Restructure” Teams, £8 Billion Wiped Off BT’s Value
In this week’s Week in Review: Viant to acquire Adelphic, Adform and Verizon “restructure” teams, Facebook opens incubator and rethinks ‘Live’ incentivisation. To receive a weekly summary of industry […]
Amazon Reportedly Looking into Live Sports for Prime
Amazon has reportedly been discussing the possibility of acquiring sports rights with a number of US sports leagues including the NFL, NBA, MLB, and MLS with a view to […]
Old Media’s Takeover of New Media Continues as Warner Bros Acquires Gaming MCN Machinima
Warner Bros. has signed an agreement to acquire Machinima, an MCN that focuses mainly on fandom and gamer culture, and it will become part of the recently founded Warner […]
WiR: Google Tests Video Ads in Search Results, A Bad Week for Flash and NBC Invests in Buzzfeed
In this Week in Review: Google evolves its search results to include video adverts, more bad news for Flash and NBC teams up with Buzzfeed. For your weekly summary […]
The WiR: Google Moves YouTube into the Walled Garden, ProSieben Buys Video Ad Platform, Facebook Goes Live
In this Week in Review: Google pulls YouTube inventory back into its walled garden, and bad results signal power shifts. For your weekly summary of industry news and other […]