In this week’s Week in Review: Amazon tests new video ads on its smartphone app, Thinkbox finds digital companies are helping keep UK TV revenues stable, and the ICO […]
Category Archives: Media
Is Video Ad ‘Breakage’ the Biggest Problem You’ve Never Heard Of?
Ad measurement and authentication company DoubleVerify bought Belgian ad tech business Zentrick last month to help tackle ‘breakage’ in video advertising. Breakage occurs when a video ad fails to […]
European TV Execs Call for Urgent Change to TV Measurement
Over ninety percent of European TV industry executives believes that urgent changes are needed to the way TV advertising is measured in order for the industry to remain competitive, […]
UK Advertising Exports Surge to £6.9 Billion Pre-Brexit
The UK ad industry’s total exports have risen to £6.9 billion ahead of the country’s withdrawal from the European Union, the Advertising Association announced today. The findings, published in […]
Sky’s AdSmart Expands to NBCUniversal
Sky and NBCUniversal are uniting their advanced advertising businesses under the AdSmart brand, the two companies announced today. The unification combines Sky’s AdSmart and NBCUniversal’s Audience Studio into one […]
The WIR: US TV Networks Launch Addressable TV Advertising Consortium, Facebook’s Data Deals Come Under Criminal Investigation, and RTL Spurns ProSieben’s Streaming Joint Venture
In this week’s Week in Review: US TV Networks announced ‘Project OAR’, federal prosecutors investigate Facebook, and RTL chooses to go it alone with SVOD. To receive an update […]
Traditional Advertisers Fear DTC Brands’ TV Tactics says Tatari’s Inghelbrecht
Direct-to-consumer (DTC) brands are beginning to turn to TV to find extra reach once they’ve maxed out the potential of digital. But as TV data and analytics company Tatari’s […]
Sports Streaming Service DAZN to Begin Running Ads
Sports-dedicated streaming service DAZN will begin running advertising and sponsorship placements this year for the first time, the company announced today. The UK-based business has been steadily building up […]
Lords Committee to Ask If Public Service Broadcasters Are Worth Saving from Digital Competitors
The UK’s House of Lords Communications Committee today launched a new inquiry asking whether there is a future for public service broadcasters (PSBs) given the challenges they’re facing from […]
Is Content Still King in the Data-Driven OTT World?
When the history of the evolution of OTT is written, the last few years will be remembered as minor skirmishes in the war for the living room. Over the […]
Canal Launches New SVOD Service ‘Canal+ Series’
French broadcaster Canal+ today unveiled a new ad-free subscription video on-demand (SVOD) service called ‘Canal+ Series’, set to release in France tomorrow. But while recent data found that Netflix […]