In this week’s Week in Review: Advertisers allege that Facebook withheld information on its over-reporting of video metrics for a year, six ad exchanges team up to lay out […]
Category Archives: Media
We’ll See GDPR-Like Legislation in the US Within Next Two Years says Simulmedia’s Dave Morgan
The massive acceleration we’ve seen in the converged TV space is presenting a lot of exciting opportunities, as well as a few challenges says Dave Morgan, CEO of Simulmedia. […]
Video Viewability Standards Aren’t Fit for Purpose for OTT says IAS’ Astbury
There aren’t really any industry standards for over-the-top (OTT) measurement at the moment says Integral Ad Science’s director of business development Paul Astbury. As players across the industry work […]
Attribution Modelling is No Longer a Black Box Science says GroupM’s Simon Thomas
The growth of attribution modelling is helping advertisers better understand how different consumer touch points throughout a campaign contribute to driving a purchase. But while for a long time […]
We Need to Address Concerns About Data Leakage says SpotX’s Siotis
Brands are increasingly wanting to use their own data to buy media across broadcasters says SpotX Europe’s general manager of supply Leon Siotis, but given what we’ve seen historically […]
Why Voice Search Could be a Game Changer for OTT
Much has been made of the ability of voice search to disrupt Google’s dominance in the search world (though obviously Google is one of the early leaders in the […]
Taking Risks is the Safest Option for Competing with Tech Giants says Paddy Power Betfair’s Mäki
While the riskiest thing to do in the digital advertising world is playing it safe, the tech giants can’t always afford to do this since they face the most […]
The WIR: AT&T Announces New Streaming Service, the ANA Confirms Involvement in FBI Investigation, and MediaMath Doubles Down on Video
In this week’s Week in Review: AT&T announces a new streaming service set to launch next year, the ANA confirms it’s cooperating with an FBI investigation into media buying, […]
Cox to Shutter its COMET Exchange
Cox Enterprise’s programmatic platform Cox COMET will cease business operations at the end of November, and trading on the COMET Exchange set to cease on October 31st, VAN has […]
How In-Housing Provides a New Opportunity for Agencies
While some brands are beginning to re-evaluate their agency relationships and bring some agency functions in-house, this provides agencies with an opportunity to revamp how they’re paid says Toccara […]
Are Ads.txt, Brand Safety and GDPR Fuelling a Premium Revolution?
The online video landscape has undoubtedly changed since its early ‘wild west’ days, and even just over the past year we’ve seen several initiatives and trends which have been […]