In this week’s Week in Review: Netflix says it won’t turn to ads despite slowing subscriber growth, Blackstone buys mobile video ad tech company Vungle, and the BBC and […]
Category Archives: Media
EC Clears Way for Vodafone to Become Western Europe’s Largest TV Operator
The European Commission this morning announced that it’s cleared Vodafone’s proposed €18 billion takeover of Liberty Global’s cable businesses in Germany, Hungary, Romania and Czechia, subject to certain conditions. […]
Reaching In-Travel Audiences: How In-Transit Advertising is Set to Take Off
One of the most interesting emerging frontiers of programmatic trading is the in-transit space, enabled by the emergence of ‘bring your own device’ (BYOD) systems where customers access content […]
The WIR: WPP Sells Majority Stake in Kantar, Google and Amazon Call an OTT Ceasefire, and France Passes its New Tech Tax
In this week’s Week in Review: WPP sells a 60 percent of Kantar to Bain Capital, Google and Amazon call off their OTT hostility, and France passes its new […]
RTL Unifies its Multi-Platform Networks into One European Super Group
European media giant RTL Group today announced it is combining its European multi-platform networks (MPNs) to create what it describes as “Europe’s leading digital studio”. The move will initially […]
The WIR: UK’s Data Regulator Cracks Down on Cookie Consent, Ofcom says PSBs Need More Protection, and Apple News+ Underwhelms Publishers
In this week’s Week in Review: The UK’s ICO issues new guidance on cookies, Ofcom moves to protect PSBs against digital competitors, and publisher report disappointing revenues from Apple […]
Sky Media Launches Self-Serve Planning & Analytics Tools
Sky’s ad sales arm Sky Media announced this morning that it is today rolling out ‘Sky Analytics’ to brands and agencies, a new set of tools for planning, reporting […]
Taboola News Wants to Own the Minus 1 Screen on Android
Taboola’s business started off selling links to third party content on publishers’ pages, but over the past few years it’s focussed much more on applying its content recommendation tech […]
G20 Leaders Call for Urgent Action on Tackling Terror Live Streaming
World leaders at the G20 summit in Osaka have issued a statement calling on online platforms to do more to counter live streaming and distribution of terrorist attacks and […]