In this week’s Week in Review: Telia completes its purchase of Bonnier’s broadcasting unit, Publicis and Omnicom post disappointing financial results, and Comcast drops its pursuit of Fox. To […]
Category Archives: Media
How is Influencer Marketing Measured?
As influencer marketing grows in popularity, the industry that has sprung up around it has been trying to get to grips with how to measure campaigns more effectively. Advertisers […]
OTT Streaming Services Overtake Traditional Pay TV in the UK says Ofcom
There are now more UK subscriptions to paid streaming services Netflix, Amazon Prime Video and Now TV than there are to traditional pay TV services, according to UK communications […]
The WIR: UK Watchdog Hits Facebook With Maximum Fine, MediaMath Raises $225 Million, and AT&T Reveals Ambitions for HBO
In this week’s Week in Review: The UK’s ICO hits Facebook with the maximum possible fine for data breaches, MediaMath raised $225 million, and AT&T reveals its plans to […]
Sky’s Hutcheson on Creating AdSmart’s “Transactional Layer”
Sky’s addressable TV advertising product AdSmart is well established in the UK now, having launched in 2014 and run over 10,000 addressable campaigns, and is beginning to expand across […]
Traditional TV is Facing an Existential Crisis but There’s Still Hope says Omnicom’s Hopwood
The consolidation we’re seeing in the TV world is largely being driven by established media companies realising that their strategies for content production are outdated says Danny Hopwood, president […]
The WIR: Channel 4 Launches AI-Driven Linear TV Ads, Netflix Becomes Most Popular TV Platform in US, and IPG Acquires Acxiom Marketing Solutions for $2.3 Billion
In this week’s Week in Review: Channel 4 launches a new AI-driven ad format for its linear TV channels, Netflix is found to be the most popular TV platform […]
Majority of Attribution Models are Fundamentally Flawed says EBX’s Le May
Many brands and advertisers are keen to shift to buying models based around results, but this is easier said than done since most attribution models are flawed in some […]
Brands Mustn’t Forget TV’s Traditional Strengths When Running Addressable Campaigns says Amplifi’s Jacobs
As addressable TV advertising platforms give brands the ability to target very specific audiences on the big screen, advertisers should not forget TV’s strengths says Matthew Jacobs, senior director […]