As the new reality of the mass-disruption caused by coronavirus sets in, brands and advertisers are rapidly working to adapt their strategies and messaging. But are brands simply pulling […]
Category Archives: Media
Why Balancing Video Ads with In-App Purchases is a Challenge for Games Producers
In-game advertising has started to break free of some of the stigma that’s surrounded it, with a wider range of advertisers investing in the area. And with more interest […]
The WIR: W3C Lobbies for Delay to Google’s Cookie Deadline, Magna Forecasts a Steep Drop in Linear TV Ad Sales, and ProSiebenSat.1 CEO Conze Steps Down
In this week’s Week in Review: W3C is set to ask Google for an extension to its cookie deadline, Magna revises its ad spend forecasts, and ProSieben’s CEO Max […]
New Consumption Habits Will Drive Cross-Platform Video Strategies
[This is a sponsored post by PubMatic, written by Emma Newman, CRO EMEA at PubMatic] TV and streaming services’ viewership is rising as isolation measures related to the COVID-19 […]
The Analysts’ View: How Will COVID-19 Impact Media and Advertising?
While the industry is coming to terms with the seismic changes being caused by the coronavirus pandemic, there is still a measure of uncertainty around exactly how media and […]
CPMs are More Stable Than Might’ve Been Expected says Amobee CSO Philip Smolin
Over the past few weeks, advertisers have had to rapidly adjust to the impact of the coronavirus pandemic. Audience’s media consumption patterns are changing, as people seek out reliable […]
Q&A: Justin Gupta, Head of Broadcast & Entertainment Strategic Partnerships at Google UK & Ireland
While Google has made some well publicised moves in the TV space, including a recent deal with French telco Bouygues Telecom and a deal back in 2018 with Disney, […]
The WIR: Sports Cancellations Continue to Hit Broadcasters, IGTV Confirms Plans to Run Ads, and Media Consumption Rises Amid Coronavirus Isolation Measures
In this week’s Week in Review: Sports broadcasters have continued to grapple with the fallout of sports cancellations, IGTV confirms plans to run ads, and various media companies report […]
The Trade Desk Inks Deal to Sell TikTok Video Ads Programmatically
Demand-side platform The Trade Desk announced today it has inked a deal with short-form video sharing platform TikTok to sell its in-feed video ads programmatically in 11 Asia-Pacific markets […]
Is Contextual Targeting Safe in a Privacy-First World?
Many anticipate that as digital privacy protections around the world tighten and browsers sunset third-party cookies, we’ll see more advertisers turn to contextual targeting in order to reach their […]
Media & Advertising Shares Continue to Fall as Coronavirus Prevention Measures Intensify
Media and advertising share prices have continued to plummet over the weekend as countries around the world have tightened the measures they’re taking to help slow the spread of […]