Earlier this month, YouTube was handed fines totalling $170 million over improper handling of children’s data on its platform – but these problems could be solved by contextual targeting […]
Category Archives: Media
The WIR: Roku Expands its European Footprint, Apple TV+ Pricing Hints at Strategy, and US States Launch an Antitrust Probe into Google
In this week’s Week in Review: Roku expands its presence in Europe, Apple TV’s pricing hints at the overall strategy behind the product, and Google faces an antitrust investigation […]
Low Buy-Side Adoption is Holding Back Ads.txt
IAB Tech Lab’s ads.txt initiative, designed to help cut down ad fraud and domain spoofing in digital advertising, is being held back by low adoption and awareness from the […]
ProSieben’s Addressable TV JV with RTL Targets a Billion Euro Opportunity #Video@DMEXCO19
DMEXCO kicks off tomorrow, and VAN has been speaking with some of those attending to hear their thoughts and expectations for this year’s event. ProSiebenSat.1, one of Germany’s biggest […]
The WIR: MRC Releases Cross-Media Measurement Standards, Amazon Fire TV Spreads in Europe, and YouTube is a Handed $170 Million Fine for Child Privacy Violations
In this week’s Week in Review: The MRC releases the finalised version of its cross-media measurement standards, Amazon eyes up Europe for a Fire TV expansion, and YouTube gets […]
The VAN Guide to Video@DMEXCO 2019
It’s now just one week now until DMEXCO kicks off in Cologne at the Koelnmesse exhibition centre. And while many of us will spend the majority of the two […]
STV Pins Falling Ad Revenues on Brexit
Scottish broadcaster STV said it expects Brexit to have a substantial negative impact on its national advertising revenues, which it expects to be down by between six and seven […]
The WIR: News Corp Considers Selling Unruly, ICO Calls for Faster Progress on RTB Privacy Improvements, and Facebook Wins Appeal Against German Data Collection Restrictions
In this week’s Week in Review: News Corp is reportedly planning to sell Unruly, the ICO’s Simon McDougall tells the FT there is still a long way to go […]
Why Does Video Header Bidding Still Lag Behind Display?
A few weeks back UK publisher alliance The Ozone Project and Unruly announced a new partnership designed to push adoption of video header bidding, for outstream video specifically. Header […]
RTL Repositions Smartclip as an Ad Tech Development Hub for European TV
European media giant RTL Group today announced a reorganisation of its ad tech business which will see Mediengruppe RTL Deutschland take responsibility for all of RTL’s ad tech assets […]
How Adobe Advertising Cloud is Rebuilding its Relationships with Media Agencies
Prior to being acquired by Adobe, TubeMogul’s strategy provided options for brands to circumvent media agencies by working with brands directly. But, the Adobe vision has since pivoted, as […]