As the first point of contact with consumers, publishers are in most cases shouldering the burden of gaining user consent for data usage under the EU’s new General Data […]
Category Archives: Media
The WIR: Google Pauses Autoplay Video Blocking, CBS Takes Shari Redstone to Court, and UK Sports Publishers Form Outstream Video Alliance
In this week’s Week in Review: Google temporarily suspends its blocking of autoplay video with audio on Chrome, CBS takes Shari Redstone to court in an effort to block […]
Tencent Announces Ramping Up of Social Ad Load in Strong Q1 Results
Chinese tech giant Tencent announced today a steady increase of the ad load on its social media platform WeChat today as it released Q1 financial results which exceeded investors’ […]
American Media Blocks EU Traffic Weeks Before GDPR Deadline
American Media, Inc. has begun blocking access from the EU to most of its digital publications, a move which might raise eyebrows coming just weeks before the EU’s upcoming […]
Vodafone to Buy Liberty Global Assets in Germany and Eastern Europe for €18.4 Billion
Vodafone has struck a deal with Liberty Global to buys its cable TV and broadband businesses in Germany, the Czech Republic, Hungary and Romania, the two companies announced today. […]
AI Could be Key to Breaking up YouTube’s Video Monopoly – Fireside Chat with Vevo’s Kevin McGurn
Vevo’s chief sales officer Kevin McGurn has been working with over-the-top (OTT) inventory longer than most, having also worked for Hulu between 2007-2013. In this fireside chat with VAN […]
Systems that Try to Consolidate Data at Huge Scale Eventually Break, says IPONWEB’s Brian Golbere
Data breaches like Cambridge Analytica’s alleged exploitation of Facebook data are the result of companies trying to concentrate too much data in one place, presenting a target for malicious […]
YouTube and Facebook’s Economic Models Don’t Support Costly Premium Content, says Vevo’s Kevin McGurn
Facebook’s video hub Watch and YouTube’s paid service YouTube Red have struggled to draw in audiences, and the problem lies in their economic models says Vevo CSO Kevin McGurn. […]
Google Ramp Up Their TV Offering as TV Becomes YouTube’s Fastest Growing Screen
Google is rolling out a number of new features aimed squarely at the TV advertising market. In a blog post, Debbie Weinstein, Managing Director for Global Video Solutions at YouTube, […]