RTL Group, Europe’s largest pan-European broadcaster, announced today their decision to take full ownership of SpotX, a platform for ad-serving and programmatic ad sales. Having previously acquired a 65 […]
Category Archives: Media
German Media Giants Create ID Alliance to Compete with US Tech Giants
Three leading German media companies — ProSiebenSat.1, RTL Deutschland and United Internet AG.— have established a registration and single sign-on service in anticipation of the EU’s new GDPR regulations […]
Advertisers are Reevaluating the Quality of Video in the Marketplace says Spotify’s Bertozzi
When it comes to art forms that resonate with us on an emotional level, few come close to music. On the face of it, shoehorning video advertising into a […]
The WiR: Viant to Acquire Adelphic, Adform and Verizon “Restructure” Teams, £8 Billion Wiped Off BT’s Value
In this week’s Week in Review: Viant to acquire Adelphic, Adform and Verizon “restructure” teams, Facebook opens incubator and rethinks ‘Live’ incentivisation. To receive a weekly summary of industry […]
Amazon Reportedly Looking into Live Sports for Prime
Amazon has reportedly been discussing the possibility of acquiring sports rights with a number of US sports leagues including the NFL, NBA, MLB, and MLS with a view to […]
Old Media’s Takeover of New Media Continues as Warner Bros Acquires Gaming MCN Machinima
Warner Bros. has signed an agreement to acquire Machinima, an MCN that focuses mainly on fandom and gamer culture, and it will become part of the recently founded Warner […]
WiR: Google Tests Video Ads in Search Results, A Bad Week for Flash and NBC Invests in Buzzfeed
In this Week in Review: Google evolves its search results to include video adverts, more bad news for Flash and NBC teams up with Buzzfeed. For your weekly summary […]
The WiR: Google Moves YouTube into the Walled Garden, ProSieben Buys Video Ad Platform, Facebook Goes Live
In this Week in Review: Google pulls YouTube inventory back into its walled garden, and bad results signal power shifts. For your weekly summary of industry news and other […]
The WiR: Google and Facebook Team Up to Target Ad Fraud, Brits Prefer Ads to BBC License Fee, Nikkei Outbids Axel Springer for the FT
In this Week in Review: competitors team up to target ad fraud, Facebook enables video ad targeting and Brits prefer ads to BBC license fee. For a weekly summary of […]
WiR: Facebook Gains on YouTube, AOL and Verizon Launch Ad Supported Mobile Video, YuMe Launches Programmatic Products
In this week’s Week in Review: YuMe launched some new programmatic products, Facebook is catching up with YouTube, and advertisers could face a privacy backlash. For a weekly summary of […]
Week in Review: Twitter Introduces Autoplay Videos, AOL Opens Programmatic Marketplace, Apple in Hot Water with Bloggers
In this week’s Week in Review: Twitter does autoplay, AOL does programmatic TV and Apple faces News backlash. For a weekly summary of industry news and other VAN interviews and […]