In this week’s Week in Review: Atresmedia runs its first addressable TV ad campaigns in Spain, LiveRamp adds device IDs to its identity graph, and the EU agrees the […]
Category Archives: Media
Vodafone to Trial 5G TV Broadcasts in Germany
Vodafone Deutschland has announced it is partnering with local German broadcaster WDR to trial broadcasting of live and on-demand TV content via 5G mobile networks. The two will work […]
UK Competition Authority Must Investigate Digital Ad Market, says Government Commissioned Review
The UK’s Competition and Markets Authority (CMA) is to investigate the digital ad market to ensure there is fair competition, according to the final report of the Cairncross review […]
How Smart TV Manufacturers Are (and Aren’t) Getting into Advertising
In theory ‘smart TVs’ TV sets should be providing TV manufacturers with an opportunity to make a significant play in TV advertising. They are in many respects the gatekeepers […]
The WIR: Fraudsters Target Ads.txt, BBC and Discovery Plan Joint Streaming Service, and Publicis Groupe Forecasts “Bumpy” 2019
In this week’s Week in Review: DoubleVerify uncovers a new ad fraud scheme targeting ads.txt, the BBC and Discovery plan a new joint streaming service, and Publicis Groupe’s Q4 […]
German Competition Watchdog Orders Facebook to Stop “Unrestricted” Data Collection
Germany’s Federal Cartel Office (FCO) today ordered Facebook to change the way it collects user data and shares it between its various properties, arguing that the social media site […]
Disney Prepared for $150m Licensing Revenue Hit to Launch Disney+
Disney chairman and CEO Bob Iger said his company’s direct-to-consumer streaming offerings are its “number one priority”, acknowledging that there will be some short-term pain for the business as […]
The WIR: AT&T’s DirecTV Continues to Lose Subscribers, Digital Publishers Launch Video Measurement Alliance, and Ebiquity Warns that UK Broadcasters are Reaching ‘Tipping Point’
In this week’s Week in Review: DirecTV subscriber numbers continue to drop, digital publishers launch a new alliance, and Ebiquity finds UK broadcasters reaching a ‘tipping point’. To receive […]
The Agency View: is Facebook Too Big to Fail?
Facebook once again beat analyst expectations for earnings and revenues in its Q4 financial results yesterday, generating quarterly revenues of $16.9 billion, and a profit of $6.88 billion, 61 […]
Taptica in ‘Advanced Talks’ to Acquire RhythmOne
Mobile ad tech business Taptica confirmed today that it is in advanced talks to buy RhythmOne in an all-share deal which would create a company worth £260 million. The […]