Category Archives: Measurement

The WiR: Facebook Under Fire for Video Metric Inflation, Ad Exchanges Pledge to Clean Up Programmatic Trading, and UK PSBs Call for Government Protection

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In this week’s Week in Review: Advertisers allege that Facebook withheld information on its over-reporting of video metrics for a year, six ad exchanges team up to lay out […]

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The WIR: Federal Prosecutors Open Investigation into Media Buying, Amazon Considers Building a Video Ad Server, and Comcast Wins Battle for Sky

In this week’s Week in Review: US federal prosecutors open an investigation into media buying practices by ad agencies including Havas, Amazon considers stepping into FreeWheel’s video ad serving […]

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