Category Archives: Legal

The WIR: Facebook Launches Upfront Style Ad Sales, Channel 4 Trials SVOD Service, and Sky AdSmart Launches in Germany

In this week’s Week in Review: Facebook targets upfront budgets with ‘Facebook Showcase’, Channel 4 trials a new ad-free subscription streaming service, and Sky launches its addressable TV advertising […]

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The WIR: AT&T’s DirecTV Continues to Lose Subscribers, Digital Publishers Launch Video Measurement Alliance, and Ebiquity Warns that UK Broadcasters are Reaching ‘Tipping Point’

In this week’s Week in Review: DirecTV subscriber numbers continue to drop, digital publishers launch a new alliance, and Ebiquity finds UK broadcasters reaching a ‘tipping point’. To receive […]

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