Phil Cooper is MD in Europe for Brightroll, one of the world’s leading video ad networks and ad exchanges. The company was established in 2006 and is headquarted in […]
Category Archives: Europe
Comscore Adds Viewability to vCE for Video to Improve Integration with TV
Comscore, an advertising measurement and research firm, has announced the global launch of validated Campaign Essentials (vCE) for Video, which measures GRPs, demographics, and behavioral profiles of audiences reached […]
Worth a Look: Are Havas Next in Line for a Takeover?
There was an interesting piece over on Bloomberg Businessweek speculating about how French billionaire, Vincent Bollore, who owns 37 percent of Havas, may be willing to sell the agency. […]
What Next for Video Advertising as TV Overtakes the PC for Online Video?
The number of consumers reporting that the TV is their primary screen for viewing both paid and free online video has risen from 33 percent to 45 percent, according […]
European Market Faces Twin Challenges of Device and Market Fragmentation
Notwithstanding the numerous European success stories in video, the reality is that Europe – when taken as a whole – is a difficult market for anyone to get traction […]
Advertising Meets Minority Report as Brainient Launch Hand Gestured Ads
Brainient, the interactive video ad platform, has launched a new ad format that makes use of Microsoft Xbox’s Kinect, which allows users to use hand gestures to interact with the […]
Using Big Data and Social Analytics to Improve TV Campaigns Mid-Flight
‘Big data’ is a term that has been currently cropping up in pretty much every industry over the last year or two, but — given the opportunities for improved […]
Digital Ad World Needs to Engage with Broadcast Industry to Bring Spend into CTV
Ask anyone who works in connected TV advertising to describe what their IBC experience was like, and there’s a very high chance the word ‘lonely’ will feature in their […]
Http Live Streaming (HLS) Still Posing Challenges for Mobile Video Advertising
As video advertising moves on to mobile devices, the industry is confronted with a new range of challenges, spanning everything from data usage and creative types, right through to […]
Videoplaza’s Alfred Ruth on How ‘Karbon’ Simplifies the Sell-Side Workflow
Videoplaza are a sell-side video advertising company who specialise in delivering video advertising across multiple devices. The company works with a wide variety of publishers, ad networks and broadcasters, […]
Online Video Ads Achieving 27 Times More Clicks than Display Ads
Mediamind, a division of DG that specialises in online advertising, has released the findings of a report that found the click-through rate (CTR) for online video is 27.4 times […]