Russia will become the leading TV advertising market in EMEA by 2016, according to a report published by Price Waterhouse Coopers. TV advertising spending in Russia surged by 20.2 […]
Category Archives: Europe
UK’s Connected TV Service YouView Finally Starts Public Trials
The UK’s online TV service, YouView (formerly Project Canvas), has started alpha testing in 350 homes, which if successful could lead to a move to a larger beta trial […]
Leading TV Execs Undecided on Best Connected TV Strategy
Leading TV executives are still undecided as to which company is pushing forward the most effective connected TV strategy, according to a survey carried out by MPP Global Solutions. […]
Adap.tv Opens Up Platform with ‘App Center’ for Video Advertisers
Adap.tv have launched a new ‘App Center’ for video advertising in an attempt to simplify the discovery, management and integration of the various ad tech services on offer to video […]
Tremor Launches ‘Mobile Creative Platform’ to Simplify Mobile Campaigns
Tremor Video have launched ‘Mobile Creative Platform’, a toolset that enables advertisers to build and deliver interactive video creative across all mobile devices and operating systems. The platform is […]
Adobe Introduces ‘Simulcast’ to Bridge TV and Digital Ads
Adobe have introduced a new feature called ‘Simulcast’ to their Project Primetime platform, which they say helps to bridge the gap between TV and online video advertising. Simulcast enables […]
Easeltv’s Bill Scott on How to Build and Monetise a Connected TV App
Bill Scott is Chief Operating & Commercial Officer for Easeltv, a connected TV app development company who work across all the major connected TV platforms. Easeltv have created apps […]
Germans Spending 33% More Time Watching Online Video
The latest figures from Comscore’s Video Metrix shows online video consumption in Germany is continuing to grow steadily. In March 2012 a total of 46.9 million people in Europe’s largest […]
Ad of the Week: Radio Klassisk, Flash Mob with the Copenhagen Phil, Makropol
There was a time, a golden age perhaps, when getting a bunch of nuns to do the macarena in an airport would deliver online glory for any brand. But […]
Adconion Folds Joost into Smartclip, Eyes US Multiscreen Market
Adconion Media Group is folding in and rebranding its Joost into Smartclip‘s multi-screen video advertising network. Joost Media was a peer-to-peer-based premium video distribution platform originally started by Skype founders […]