Nugg.ad is one of Europe’s leading data companies specialising in digital target group marketing and brand engagement measurement. The company, which is owned by Deutsche Post DHL, say this provides sellers […]
Category Archives: Data
Adap.tv’s Lewis Sherlock on Working with AOL, the Upfronts and Premium Inventory
Lewis Sherlock is Director of Strategic Planning at Adap.tv, the programmatic video ad platform acquired by AOL earlier in the year for $405 million. VAN caught up with Lewis […]
YuMe’s Owen Hanks Explains How Household Targeting Boosts Purchase Influence
In the age of data-driven advertising, the industry is often obsessed with personalised, one-to-one relationships. However, many big brands know that purchasing decisions – particularly for things like holidays […]
Week in Review: ITV at New Video Frontiers, Instagram’s Video Ads, RadiumOne’s IPO
Here’s an overview of what has been happening in the video world over the last weeks, with highlights from ITV, Instagram, RadiumOne and Kiosked. To stay up to date […]
Piksel’s Alan Wolk on the Second Screen, Data and Binge Viewing
Alan Wolk, Global Lead Analyst at Piksel (formerly Kit Digital), is one of the industry’s leading thinkers when it comes to the future of TV. Piksel provide end-to-end solutions […]
Facebook Takes on Twitter with New APIs and Broadcast Partnerships
Three months after Facebook’s announcement on hashtags, the social giant has taken another major step into Twitter territory. Now news organisations will be able to integrate Facebook conversations into […]
European Programmatic Video: Uncertainty, Growth and Opportunities
SpotXchange has published a report on the state of programmatic video advertising in the leading European markets. The study was carried out by IHS who interviewed broadcasters, agencies, ad […]
Data Collection Still Posing Dilemmas for Premium Publishers
Publishers have been told for years now that they need to develop strategies in order to make the best of their first party data. However, with premium video in […]
Day 1: *Ad Tech/Data* News from Digital Content New Fronts 2013
As the Digital Content New Fronts focus mainly on promoting online video content, for once the ad tech and data tends to take a back seat. TV buyers love […]
Videoplaza Launches ‘Karbon Data Alliance’, Enhances Data Management and Integration
Videoplaza has launched ‘Karbon 2’, the latest version of their sell-side video ad management platform, which they say has been designed to allow media owners to manage and monetise their audience data more […]
Tesco to Use Loyalty Card Data for Targeting on Clubcard TV
Tesco have officially launched ‘Clubcard TV’, an ad-funded online video service that will make hundreds movies and TV programmes available to its loyalty card holders. The service – developed […]