In this week’s Week in Review: Google make a surprise announcement and everyone’s talking about ad blocking and fraud. For your weekly summary of industry news and other VAN […]
Category Archives: Data
Outrigger Media are Helping Brands Make Sense of YouTube
As YouTube has evolved as a platform, a number of companies have sprung up to help brands navigate what is undoubtedly one of the world’s most fragmented media environments. […]
Sky’s West: Buying Lots of Impressions Does Not Equate to Impact
If the pay TV model is dying, somebody forgot to tell Sky. Looking at the most recent financial results, for the nine months up to 31 March 2015, the […]
Maker Studios’ Move to Sell Other YouTube Inventory Was a Pivotal Moment for MCNs
Most of the multi-channel networks (MCNs) originally aimed to manage talent, rights and monetisation by aggregating YouTube channels. However, over the last few years they have been evolving into […]
Simulmedia, the TV Targeting Company Putting $1 Million of Its Money Where Its Mouth Is
In the digital advertising world, it is often suggested that different forms of advertising perform different functions, and that consumers are herded down the ‘sales funnel’ as they’re influenced different […]
Week in Review: Reddit Moves Into Video, Internet Capacity Crunch Fears, MRC Calls for Separation of Viewability Standards
In this week’s Week in Review: experts fear the internet will use all our power supply, the MRC calls for the separation of mobile and desktop viewability standards and […]
Travel Companies are Only Scratching the Surface with Mobile Data
The travel industry sits on some of the most valuable first party data on the planet. Few other verticals have data that can be quite so useful to other advertisers. […]
Xaxis’s Schlickum: Clients are Making the Creative and Ad Tech Worlds Work Together
One of the frequent talking points at cross-industry events like Advertising Week is the tension between the ad tech world and the creative worlds. Leading figures in the creative […]
Connecting the Pipes: How Bidswitch is Enabling Programmatic Trading to Scale More Quickly
While the programmatic era has made buying and selling digital media more efficient, joining the ‘pipes’ to enable those transactions has been anything but. Integrations – linking DSPs to exchanges […]
Week in Review: Nielsen Acquires eXelate, Integral Ad Science Acquire Veenome and Simulmedia Guarantees Advertisers Higher ROI
Acquisitions, declarations and good news for native. Welcome to VAN’s Week in Review. For a weekly summary of industry news and other VAN interviews and videos, sign up to […]
Exelate’s Zagorski: Walled Gardens Go Against the Interest of Marketers
Exelate, a data technology company, announced yesterday that their existing product suite – which features a DMP, a data marketplace and a multi-faceted analytics solution – is to be […]