The European Commission today proposed an EU-wide ‘Code of Practice on Disinformation’ to tackle fake news, suggesting that social media sites and other news aggregators may face regulation in […]
Category Archives: Data
NBCUniversal Aligns with OpenAP for Unified Advanced Advertising Standards
US broadcaster NBCUniversal announced today that it’s aligning with OpenAP, a broadcaster consortium made up of Fox, Turner and Viacom, to work on the development of new platforms for […]
BidSwitch Report Major Progress on Ads.txt, but Video Lags Behind
Data from BidSwitch exchange shows video inventory is lagging behind display for ads.txt adoption, and that relatively high numbers of advertisers are still choosing to buy from unauthorised sellers. […]
UK House of Lords Calls for Competition Watchdog to Gather Evidence on Role of Facebook and Google
The UK’s House of Lords today called for the Competition and Markets Authority (CMA) to investigate the digital ad industry and explore whether the competition laws are enough to […]
Three Experts Weigh In on Blockchain’s Viability in Advertising
Blockchain has been a contentious issue in adland over the past couple of years. One the one hand, many of those talking about it are the people who are […]
The WIR: German Broadcasters Launch netID as GDPR Solution, Facebook Cuts Off Third-Party Data for Ad Targeting, and eMarketer Forecasts Downturn in US Ad Spend
In this week’s Week in Review: German broadcasters align to set a GDPR-friendly login standard, Facebook cuts off third-party data for ad targeting on its platform, and eMarketer forecasts […]
Zenith Predicts 4.8 Percent Ad Spend Growth, Finds “No Evidence” of Advertisers Pulling Out of Digital
Zenith Media predicts global ad spend will grow 4.8 percent this year, reaching $579 billion in its latest advertising expenditure forecast released today. The company also forecasts that digital […]
Analysts Say Advertisers Won’t Flee Facebook, But its Users are Revolting
Facebook’s data leakage scandal with controversial data company Cambridge Analytica looks to have developed into a full blown crisis for the social media company after fresh allegations of Cambridge […]
The WIR: Roku Records $9.5 Million Profits, The Trade Desk Announces CTV Push, Vimeo and Mozilla Sue the FCC
In this week’s Week in Review: Roku records bumper Q4 thanks to growth of ad-supported content, The Trade Desk announces a push into CTV and mobile, and Vimeo and […]
Tapad Launches ‘Customer Data Platform’ Alongside Rebrand
Marketing technology company Tapad today announced a global rebrand, in which it’s launching a new ‘Customer Data Platform’ (CPD) and renaming its device graph to ‘The Tapad Graph’. Tapad […]
The WIR: Criteo Records Strong Q4, Chrome’s Ad Blocker Goes Live, and COBA Warns Brexit Risks $1bn Annually in UK TV Investment
In this week’s Week in Review: Criteo’s Q4 results beat expectations after ITP scare, Google updates Chrome to block intrusive ads, and COBA warns that Brexit could cost UK […]