Earlier this year, the UK’s data protection authority the Information Commissioner’s Office (ICO) fired something of a warning shot towards the ad tech sector with its ‘Update report into […]
Category Archives: Data
The WIR: ProSieben and Discovery Launch Joyn Plus+, Mediahuis Explores Acquisition of The Telegraph, and UEFA Considers a Move into Champions League Streaming
In this week’s Week in Review: Mediahuis considers buying The Telegraph, UEFA touts a potential move into OTT, and Discovery and ProSieben take the “add a plus on the […]
How OTT Is the Next Frontier for Consent Everywhere
As the targeted advertising on connected TV and over-the-top (OTT) platforms continues to grow, there are obstacles that need to be overcome for obtaining consent from audiences for use […]
The Ad Tech CEOs Make Their 2020 Predictions
There’s just under a month to go until most of us will be wrapping up the calendar year for the Christmas break, which means it’s time to start looking […]
The WIR: UK Publisher Revenues Fall 3.7 Percent, YouTube Adds Nielsen TV Data to Reach Planner, and IAS Buys ADmantX
In this week’s Week in Review: UK publisher revenues fall, YouTube competes for TV dollars, and IAS buys ADmantX. To receive an update on the industry’s top stories every […]
Meet the Contextual Targeting Solutions Ready to Capitalise on the Death of the Cookie
With tightening data regulations and increasingly common browser cookie restrictions, some in the industry predict a return to contextual targeting, at least in the short term. If advertisers find […]
The ICO’s Cookie Consent Rate Dropped 90 Percent After Implementing its Own Best Practices
We’ve seen quite a range of interpretations from digital publishers of how consumer consent for data processing should be collected under the EU’s general data protection regulation (GDPR) which […]
The WIR: Mediaset Raises its Stake in ProSieben, Google Strips Contextual Content Categories from Bid Requests, and Disney+ Reaches 10 Million Subscribers at Launch
In this week’s Week in Review: Mediaset continues investing in ProSieben as ProSieben dispels merger rumours, Google announces plans to remove contextual content categories from bid requests, and Disney+ […]
Is Europe Making Progress on OTT Measurement?
Measurement for years now has been picked out as a key area of improvement for OTT, particularly in Europe, but how much progress is actually being made? Here Massimo […]