Oracle announced that it is to acquire Moat, a digital measurement company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for marketers and […]
Category Archives: Data
Yes, the Digital Distribution Opportunity is Huge, but is your Data House in Order?
The proliferation of online distribution options means that content owners are confronted with the problem of managing highly complex data sets as their content is viewed across the Internet. […]
Brainient Studio Aims to Bridge the Gap Between Data and Creativity
While the industry loves talking about data and creativity, in reality you see very few interesting examples of it being put into practice, especially in video. Part of the […]
Making the Most of Facebook’s Video Potential
Sometimes it’s easy to forget that it’s still very early days for online video. Although they were relatively late to the party, Facebook have wasted no time in becoming […]
Facebook are Working with Simulmedia on Linking TV and Social to Offline Sales
While Facebook’s own video products like Livestream, LiveRail and Facebook 360 tend to hit the headlines, the social network is also trying to work out how it can be […]
Panel-Based Currency Data Should be Regarded as ‘Fourth Party Data’ #DataWeek
Panel-based measurement often gets short shrift in the real-time world. As the industry moves towards ever-deeper granularity and impression-level precision, panels are viewed by some as the anachronistic leftovers of a […]
Emotional Measurement Will be The Next Great Data Revolution #DataWeek
While most people intuitively understand that emotional impact is important in advertising, our emotional responses are tricky things to tie down and measure. So conversations about emotions in advertising can sometimes sound a […]
MediaMath Announces the Launches ‘Helix’, a Proprietary Data Business
Today MediaMath announced the launch of ‘Helix’, which the company says is a new business unit offering proprietary data. Helix will unify the data pooled by MediaMath’s partners and the company’s […]
A Look at Spotify’s Surprisingly Compelling First Party Data Offering
If you are a Spotify user, you may have used the platforms ‘Discover Weekly’ feature. It’s a playlist the music platform’s algorithms generate for you for you based on […]
Q&A: Tapad CEO and Founder Are Traasdahl on the Device Graph and the Internet of Things
Are Traasdahl is CEO and Founder at Tapad, an ad tech company that offers cross-device solutions. Headquartered in New York, the company has offices across the US and in […]
WiR: Google Restructures as ‘Alphabet’, UK Advertisers Lose £277m Thanks to Online Fraud, and SpotXchange Reports Mobile Video Bonanza
In this week’s Week in Review: Google make a surprise announcement and everyone’s talking about ad blocking and fraud. For your weekly summary of industry news and other VAN […]