ITV is working towards an addressable TV advertising offering on its linear channels, but the ultimate aim isn’t for the broadcaster to make all of its inventory addressable says […]
Category Archives: Data
The WIR: Unilad Enters Administration, Telaria Shares Slide After Revenue Forecast Revised Downwards, and MediaMath Pledges Crackdown on Auction Gaming
In this week’s Week in Review: Bids emerge for Unilad after it goes into administration, Telaria’s shares fall after the company lowers its full year guidance, and MediaMath says […]
The WIR: Federal Prosecutors Open Investigation into Media Buying, Amazon Considers Building a Video Ad Server, and Comcast Wins Battle for Sky
In this week’s Week in Review: US federal prosecutors open an investigation into media buying practices by ad agencies including Havas, Amazon considers stepping into FreeWheel’s video ad serving […]
How AppNexus Balances Buy-Side and Sell-Side Interests
While demand-side platforms (DSPs) and supply-side platforms (SSPs) are locked in a back and forth of tweaking auction mechanics to generate better yields for their clients, AppNexus is in […]
Personalisation Shouldn’t be the Preserve of the Tech Giants says IRIS.TV’s Hyden
While traditional media companies have usually been ‘content first’, while companies like Google, Facebook and Amazon specialised in understanding the likes and dislikes of consumers says IRIS.TV’s co-founder and […]
The WiR: Huawei Launches OTT Service in Europe, Nielsen Considers Sale, and Sizmek Announces Advanced TV Solution
In this week’s Week in Review: Huawei launches its mobile OTT service in Europe, Nielsen reveals plans for potential sale, and Sizmek launches a new advanced TV offering. To […]
Why Smart TV Makers Could Still Become Influential Players in the OTT Market: Q&A with VideoAmp
Earlier this summer, video ad tech company VideoAmp acquired IronGrid Data Services and announced a partnership with automatic content recognition (ACR) business Inscape to help flesh out its cross-screen […]
The WiR: EU Plans Fines for Social Media Platforms Over Terror Content, Netflix Denies It’s Planning to Introduce Commercial Ads, and GDPR Sees Third-Party Cookies Drop by 22 Percent on News Sites
In this week’s Week in Review: The EU plans fines for social media companies if they fail to remove terror-related content, Netflix denies it’s planning to introduce commercial ads, […]
Bid Caching – How Big a Problem Is It?
Index Exchange came under scrutiny last week as it emerged it had been doing something called “bid caching”, where unsuccessful bids from advertisers are saved and then entered into […]
The WiR: The Trade Desk Reports Record $112 Revenue in Q2, Tribune Media Kills Off $3.9 Billion Sinclair Merger, and OpenX Releases Video Header Bidding
In this week’s Week in Review: The Trade desk reports record earnings, Tribune Media kills off a proposed merger with Sinclair Broadcasting Group, and OpenX Launches its video header […]
