Many of the changes 4G bought to media and advertising were hard to see coming, and similarly it’s difficult to say with much certainty what exact effects 5G will […]
Category Archives: Data
The WIR: MRC Proposes New Measurement Standards, YouTube Pulls Back on Original Content, and The Trade Desk Announces China Expansion
In this week’s Week in Review: The MRC proposes new video ad measurement standards, YouTube axes some of its more expensive original shows, and The Trade Desk’s programmatic trading […]
Unilever Clamps Down on Brand Safety and Bot Fraud With ‘Trusted Publishers’ Network
Unilever, one of the world’s largest advertisers, will begin allocating the majority of its digital advertising budget to a network of hand picked publishers as it seeks more effective […]
How Linius Uses ‘Video Virtualisation’ for Hyper-Personalisation
As artificial intelligence and machine learning technologies evolve, media companies are increasingly using personalisation as a point of differentiation, both in terms of advertising and in terms of surfacing […]
The WIR: Amazon Tests Mobile Search Video Ads, Digital Business Spending Keeps UK TV Ad Revenues Stable, and Consumers Approve of Digital Advertising… Until It’s Explained to Them
In this week’s Week in Review: Amazon tests new video ads on its smartphone app, Thinkbox finds digital companies are helping keep UK TV revenues stable, and the ICO […]
Is Video Ad ‘Breakage’ the Biggest Problem You’ve Never Heard Of?
Ad measurement and authentication company DoubleVerify bought Belgian ad tech business Zentrick last month to help tackle ‘breakage’ in video advertising. Breakage occurs when a video ad fails to […]
European TV Execs Call for Urgent Change to TV Measurement
Over ninety percent of European TV industry executives believes that urgent changes are needed to the way TV advertising is measured in order for the industry to remain competitive, […]
Sky’s AdSmart Expands to NBCUniversal
Sky and NBCUniversal are uniting their advanced advertising businesses under the AdSmart brand, the two companies announced today. The unification combines Sky’s AdSmart and NBCUniversal’s Audience Studio into one […]
The WIR: US TV Networks Launch Addressable TV Advertising Consortium, Facebook’s Data Deals Come Under Criminal Investigation, and RTL Spurns ProSieben’s Streaming Joint Venture
In this week’s Week in Review: US TV Networks announced ‘Project OAR’, federal prosecutors investigate Facebook, and RTL chooses to go it alone with SVOD. To receive an update […]
Traditional Advertisers Fear DTC Brands’ TV Tactics says Tatari’s Inghelbrecht
Direct-to-consumer (DTC) brands are beginning to turn to TV to find extra reach once they’ve maxed out the potential of digital. But as TV data and analytics company Tatari’s […]
Lords Committee to Ask If Public Service Broadcasters Are Worth Saving from Digital Competitors
The UK’s House of Lords Communications Committee today launched a new inquiry asking whether there is a future for public service broadcasters (PSBs) given the challenges they’re facing from […]