While Facebook’s own video products like Livestream, LiveRail and Facebook 360 tend to hit the headlines, the social network is also trying to work out how it can be […]
Category Archives: Data
Panel-Based Currency Data Should be Regarded as ‘Fourth Party Data’ #DataWeek
Panel-based measurement often gets short shrift in the real-time world. As the industry moves towards ever-deeper granularity and impression-level precision, panels are viewed by some as the anachronistic leftovers of a […]
Emotional Measurement Will be The Next Great Data Revolution #DataWeek
While most people intuitively understand that emotional impact is important in advertising, our emotional responses are tricky things to tie down and measure. So conversations about emotions in advertising can sometimes sound a […]
MediaMath Announces the Launches ‘Helix’, a Proprietary Data Business
Today MediaMath announced the launch of ‘Helix’, which the company says is a new business unit offering proprietary data. Helix will unify the data pooled by MediaMath’s partners and the company’s […]
A Look at Spotify’s Surprisingly Compelling First Party Data Offering
If you are a Spotify user, you may have used the platforms ‘Discover Weekly’ feature. It’s a playlist the music platform’s algorithms generate for you for you based on […]
Q&A: Tapad CEO and Founder Are Traasdahl on the Device Graph and the Internet of Things
Are Traasdahl is CEO and Founder at Tapad, an ad tech company that offers cross-device solutions. Headquartered in New York, the company has offices across the US and in […]
WiR: Google Restructures as ‘Alphabet’, UK Advertisers Lose £277m Thanks to Online Fraud, and SpotXchange Reports Mobile Video Bonanza
In this week’s Week in Review: Google make a surprise announcement and everyone’s talking about ad blocking and fraud. For your weekly summary of industry news and other VAN […]
Outrigger Media are Helping Brands Make Sense of YouTube
As YouTube has evolved as a platform, a number of companies have sprung up to help brands navigate what is undoubtedly one of the world’s most fragmented media environments. […]
Sky’s West: Buying Lots of Impressions Does Not Equate to Impact
If the pay TV model is dying, somebody forgot to tell Sky. Looking at the most recent financial results, for the nine months up to 31 March 2015, the […]
Maker Studios’ Move to Sell Other YouTube Inventory Was a Pivotal Moment for MCNs
Most of the multi-channel networks (MCNs) originally aimed to manage talent, rights and monetisation by aggregating YouTube channels. However, over the last few years they have been evolving into […]
Simulmedia, the TV Targeting Company Putting $1 Million of Its Money Where Its Mouth Is
In the digital advertising world, it is often suggested that different forms of advertising perform different functions, and that consumers are herded down the ‘sales funnel’ as they’re influenced different […]