There are a number of factors helping those working within the digital video space to finally appreciate the value and efficiency of traditional TV says Maria Flores Portillo, general […]
Category Archives: Data
The Shared Device Problem for TV Attribution Still Needs to be Solved
As OTT devices and Smart TVs usher in a host of new online capabilities, it opens up opportunities for the same sorts of attribution modelling used in digital advertising […]
The WIR: Jamie West Set to Leave Sky, AT&T Considers Selling DirecTV, and Facebook Announces Portal TV
In this week’s Week in Review: Jamie West is set to leave Sky, AT&T considers offloading satellite TV unit DirecTV, and Facebook brings its Portal video messaging hardware to […]
The World’s Biggest Companies are All Betting Their Business on Digital Advertising
The changes we’ve seen at DMEXCO over the years reflect the maturation of the digital advertising market says Michael Rubenstein, president of AppNexus, a Xandr Company. While once startups […]
Journalism Doesn’t Fit into a One Size Fits All Model says CNN’s Pippa Scaife
Since its founding in 1980, CNN has evolved from purely a 24-hour news channel into a multi-platform news broadcaster and publisher covering a much wider range of topics and […]
Siloed Data Can Lead to Tribal Warfare Within Organisations
There’s no excuse for businesses not to use data available to them to inform their decision making says Cameron Church, founder of Watching That, though it does have to […]
Contextual Targeting Could Solve YouTube’s Child Privacy Problems
Earlier this month, YouTube was handed fines totalling $170 million over improper handling of children’s data on its platform – but these problems could be solved by contextual targeting […]
The WIR: Roku Expands its European Footprint, Apple TV+ Pricing Hints at Strategy, and US States Launch an Antitrust Probe into Google
In this week’s Week in Review: Roku expands its presence in Europe, Apple TV’s pricing hints at the overall strategy behind the product, and Google faces an antitrust investigation […]
Amid Mounting Regulatory Threats, Google Picks Up Two Legal Wins in Europe
The threat of increased regulation continues to loom over Google, with the recent antitrust investigations launched by 50 US states and territories adding to existing federal investigations in America, […]
ProSieben’s Addressable TV JV with RTL Targets a Billion Euro Opportunity #Video@DMEXCO19
DMEXCO kicks off tomorrow, and VAN has been speaking with some of those attending to hear their thoughts and expectations for this year’s event. ProSiebenSat.1, one of Germany’s biggest […]
How Zalando Fights Influencer Fraud #Video@DMEXCO19
With DMEXCO just a few days away, VAN is speaking with some of those who’ll be on stage to hear their thoughts and expectations ahead of this year’s event. […]