In this week’s Week in Review: Amazon announces ‘Freedive’, a new streaming service; Innovid raises $30 million for CTV investment; AT&T begins funnelling subscriber data into its linear Turner […]
Category Archives: Data
TAG Certified Channels See 94 Percent Reduction in Ad Fraud
Ad fraud rates on Trustworthy Accountability Group (TAG) certified channels are 94 percent lower than the industry average according the first research into the impact of TAG’s anti-fraud initiative. […]
Nielsen Adds Mobile and OTT Viewing to Total Ad Ratings
US measurement company Nielsen today announced it has added mobile and over-the-top (OTT) viewing to its Total Ad Ratings product, which it says will allow advertisers to better measure […]
The WIR: Facebook Hit by Washington Lawsuit, More Broadcasters Seek EU Licenses as No Deal Fear Rises, and OpenX Confirms Staff Lay Offs
In this week’s Week in Review: Facebook faces fresh data troubles, more broadcasters seek EU licenses, and OpenX lays off 100 staff. To receive an update on the industry’s […]
Are Direct-to-Consumer Brands Really so Different?
The growth of direct-to-consumer brands has been marked both by their disruptive business models which cut out middle-man retailers, and by their marketing strategies. These digital first companies, the […]
Cross-Industry Cooperation is Required to Accelerate Addressable TV says AudienceProject’s Bentley
As addressable TV advertising grows in scale, there are still many unanswered questions around how measurement could or should work. In this Q&A Martyn Bentley, UK commercial director at […]
The WIR: US Justice Department Charges Eight with Ad Fraud, Ofcom Chief Calls for Joint UK Streaming Service, and Advertising ID Consortium Releases Proof of Concept
In this week’s Week in Review: The US Department of Justice takes action against ad fraud, Ofcom’s Sharon White calls for UK broadcaster collaboration on a joint streaming service, […]
Video Platforms Need Content, Customer Relationships and Tech to Thrive says IPONWEB’s Mryasova
We’ve seen a number of ‘end-to-end’ video solutions emerge in the last few years which marry owned content with an established brand name and hordes of customer data which […]