Xaxis recently announced a new six-second video ad format that allows clients to run campaigns across premium content on platforms including Snapchat, Spotify, and Twitter. In this Q&A, Harry […]
Category Archives: Data
The WIR: Facebook Watch “Still Well Behind YouTube”, Snapchat Shows Launch in UK, and TV Live Streaming Sees Huge Growth
In this week’s Week in Review: Facebook admits Watch is still lagging far behind YouTube, Snapchat launches TV-like shows in the UK, and live streaming of TV sees huge […]
We Need to Set the Ground Rules for Programmatic Auctions says BidSwitch’s Barry Adams
The ability to influence programmatic auction dynamics is a powerful thing and can tip the balance in favour of one ad tech vendor over another. So it has hardly […]
How ‘Bring Your Own Device’ Platforms are Shaking Up In-Transit Advertising
The emergence of ‘bring your own device’ platforms is making in-transit entertainment viable for a much wider range of airlines and train operators, as media can be served to […]
GDPR is a “Very Small Baby Step” in Regulating a Data-Fuelled World says TRUTH’s Keane-Dawson
A tsunami of data is washing away existing infrastructure in the ad industry says TRUTH’s Mary Keane-Dawson, and its implications stretch far beyond advertising. The EU’s General Data Protection […]
To In-House or Not? How Brands are Taking Back Control and How the Role of Agencies is Evolving
In this sponsored editorial Toccara Baker, product marketing manager at Adobe, discusses the proliferation of advertising channels, the explosion of content and the shift towards data-based advertising strategies are […]
Third Party Audience Monetisation Leaves Media Companies “Shooting in the Dark” says IPONWEB’s Golbere
Print-based media companies have struggled due in part to how they handed over monetisation of their core audience businesses to third parties says IPONWEB’s general manager of emerging technology […]
The WiR: Facebook Under Fire for Video Metric Inflation, Ad Exchanges Pledge to Clean Up Programmatic Trading, and UK PSBs Call for Government Protection
In this week’s Week in Review: Advertisers allege that Facebook withheld information on its over-reporting of video metrics for a year, six ad exchanges team up to lay out […]
We’ll See GDPR-Like Legislation in the US Within Next Two Years says Simulmedia’s Dave Morgan
The massive acceleration we’ve seen in the converged TV space is presenting a lot of exciting opportunities, as well as a few challenges says Dave Morgan, CEO of Simulmedia. […]
Video Viewability Standards Aren’t Fit for Purpose for OTT says IAS’ Astbury
There aren’t really any industry standards for over-the-top (OTT) measurement at the moment says Integral Ad Science’s director of business development Paul Astbury. As players across the industry work […]
Agencies Must Communicate for P&G’s Multi-Agency Model to Work says Havas’ Houssaini
P&G is at the forefront of a movement among big advertisers who are looking to bring together talent from competing agency holding groups to work together on the same […]