Sky announced today that it is adopting NBCUniversal’s cross-platform ‘CFlight’ metric across all of Sky Media’s content and platforms, as NBCU seeks to push global adoption of the metric. […]
Category Archives: Data
Google Sets Ads.txt Only as Default on Display & Video 360
Google announced today that it is making ‘ads.txt only’ the default setting on its Display & Video 360 demand-side platform (which was known as DoubleClick Bid Manager up until […]
The WIR: Amazon’s Ad Sales Growth Cools Down, OpenAP Announces a TV Ad Marketplace, and the IAB Replaces VPAID with SIMID
In this week’s Week in Review: Amazon’s ad sales growth slows down significantly, OpenAP unveils the next stage of its project, and the IAB sunsets VPAID. To receive an […]
Outstream Spending Continues to Accelerate as UK Video Ad Revenues Grow by a Third
Total video ad revenues in the UK grew by 33 percent in 2018 according to the Internet Advertising Bureau (IAB), reaching £2.3 billion, and helping total UK digital ad […]
How a Dutch Family of Vloggers Built the Netherlands’ Most Wholesome OTT App
Creators on YouTube have been trying to find alternative sources of revenue for as long as the platform has allowed content to be monetised. This is partly to prevent […]
The WIR: Disney Edges Closer to Full Control of Hulu, Netflix Forecasts Slowing Subscriber Growth, and ICO Cracks Down on Collection of Children’s Data
In this week’s Week in Review: AT&T sells its stake in Hulu, Netflix isn’t afraid of Disney and Apple, and ICO cracks down on ‘nudging’. To receive an update […]
Can Bid Shading Really Deliver for Both Advertisers and Publishers?
Bid shading has returned to the surface as an industry topic recently as more ad exchanges switch to first-price auctions, with Google Ad Manager notably switching to first-price earlier […]
As the Streaming Wars Heat Up, User Experience is Becoming Even More Crucial says IPONWEB’s Mryasova
With new over-the-top (OTT) services being announced on an almost weekly basis, competition in the streaming wars is heating up. This makes it all the more crucial for OTT […]
Vevo is Shifting to Upfront Sales to Capitalise on CTV
The growth of over-the-top platforms and connected TV has presented Vevo with an interesting opportunity – to bring music videos back to TV where they first took off. In […]
The Percentage of Media Model Simply Doesn’t Work Anymore says Beeswax’s Jones
The infrastructure around how video inventory is programmatically bought and sold was developed in the early days of programmatic trading says Beeswax’s commercial director for Europe Cadi Jones, but […]
New Currencies are Causing Broadcasters to Under-Price Inventory says IPONWEB’s Wuttke
As some broadcasters move towards trading on currencies like CPMs, this causes problems where broadcasters don’t fully understand the value of their audiences says Moritz Wuttke, SVP of commercial […]