In this week’s Week in Review: S4 Capital posts its first profit, Taboola’s merger with Outbrain is called off, and Oracle shutters its third-party data business in Europe. To […]
Category Archives: Data
A Working TURTLEDOVE Simulation Gives Hope for Cookie-Free Retargeting
The clock is ticking on Google’s deadline for ending support for third-party cookies within its Chrome browser. Many in the industry have been looking to Google’s ‘Privacy Sandbox’, a […]
The WIR: DAZN Seeks $1 Billion in Funding, OMG Holds Social Giants to Account, and Programmatic Trading Continues to Soar
In this week’s Week in Review: DAZN seeks as much as $1 billion in funding, Omnicom Media Group launches a new initiative to lobby for more insights and control […]
The WIR: RTL Sees TV Ad Recovery, Magnite’s CTV Revenues Accelerate, and Google Signs Up to TCF 2.0
In this week’s Week in Review: RTL sees promising signs for TV ad revenues, Magnite reports its first results post-rebrand, and Google finally signs up to the IAB’s Transparency […]
Why Facebook Is Worried About Apple’s IDFA Changes
Apple’s upcoming privacy changes to its iOS 14 operating system, set to come into effect at some point later this year, could potentially deal a significant blow to Facebook’s […]
The EU’s Privacy Shield Ruling Pushes US Ad Tech into Uncertain Legal Territory
Earlier this month the Court of Justice of the European Union (CJEU) struck down the ‘Privacy Shield’, a 2016 agreement between the US and EU which made it easier for […]
The WIR: Vice Cuts its European TV Business, The Trade Desk Inks Programmatic Sales Deal with Channel 4, and Publicis Stock Climbs After Promising Q2
In this week’s Week in Review: Vice pulls back on European TV, Publicis posts better-than-expected Q2 results, and The Trade Desk picks up a big win. To receive an […]
SSPs and DSPs Will Look Completely Different in Five Years Time
Publica, a Silicon-Valley based connected-TV (CTV) ad tech specialist, has been one of the few companies still taking on new staff and expanding during lockdown. And having doubled its […]
France is Repealing Archaic Ad Laws to Take the Breaks Off Addressable TV
The French government is gearing up to finally repeal laws which have prohibited addressable TV advertising. And French broadcasters, who have been pushing for the change for years, are […]
