It’s been just over a month now since the General Data Protection Regulation (GDPR) came in to force within the European Union, and while May 25th wasn’t quite as […]
Category Archives: Data
How Advertisers Can Use KPIs to Boost Their Competitive Advantage
Most advertisers recognise the importance of using the right Key Performance Indicators (KPIs) to measure their ad campaigns, but as a recent IAB survey revealed, relatively few are active in […]
Advertisers Often Don’t Measure the Metrics they Claim to Value Most
While advertisers, agencies and publishers all acknowledge the need to update the metrics they use to measure the impact of digital advertising, in order to keep up with trends […]
As Exchanges Strip Out User IDs Post-GDPR, Does Programmatic Advertising Need a Rethink?
With the EU’s General Data Protection Regulation now in place, publishers have (for the most part) begun requesting explicit consent from EU users for use of their data, on […]
Ad Industry Must Remain Flexible and Adaptable After GDPR Deadline, says OpenX’s McPherson
With the deadline for the EU’s General Data Protection Regulation (GDPR) less than a week away, there are many within adland still scrambling to reach compliance before May 25th. […]
The WIR: Google Pauses Autoplay Video Blocking, CBS Takes Shari Redstone to Court, and UK Sports Publishers Form Outstream Video Alliance
In this week’s Week in Review: Google temporarily suspends its blocking of autoplay video with audio on Chrome, CBS takes Shari Redstone to court in an effort to block […]
American Media Blocks EU Traffic Weeks Before GDPR Deadline
American Media, Inc. has begun blocking access from the EU to most of its digital publications, a move which might raise eyebrows coming just weeks before the EU’s upcoming […]
How Viber Monetises Messaging Without Mining Chats for Data
Messaging apps have access to a potential goldmine of advertiser-friendly data, given the access they have to conversations between users, but most users are uncomfortable with the idea of […]
Digital Element’s Charlie Johnson on How Broadcasters can Beat VPNs
Virtual Private Networks (VPNs) cause a host of problems for digital publishers and broadcasters, making it hard to use location data to target ads, and allowing users to get […]
