Shoppable video ads are by no means new – YouTube for example first debuted its shoppable format back in 2015. But we’ve seen some interesting developments in the space […]
Category Archives: Data
The WIR: Roku’s Doubles its Video Ad Impressions in 2019, the BBC’s Chairman Warns Against a Subscription Model for the Broadcaster, and IGTV Trials Video Ads
In this week’s Week in Review: Roku’s platform business continues to grow, the BBC’s chairman warns against a subscription model for the BBC, and Instagram trials video ads on […]
Ad Tech Vendors Are Exploiting Addressable TV’s Inconsistent Terminology
Addressable TV advertising specialist Cadent announced earlier this week that John Tigg, previously of Videology and Yahoo! UK and Ireland, has been hired as VP and managing director of […]
Five Reasons Why Regulators Won’t Break Up Big Tech According to Arete’s Richard Kramer
Over the last year there’s been a near constant stream of stories about regulators in the US and the EU opening investigations into the various tech giants, with the […]
The WIR: Big Tech Antitrust Investigations Ramp Up, the UK Government Reviews the Licence Fee, and the Coalition for Better Ads Cracks Down on Mid-Roll
In this week’s Week in Review: Both the US and EU ramp up their antitrust investigations into Google and Facebook respectively, the UK launches an consultation into decriminalising non-payment […]
How Will Brexit Actually Affect Advertisers and Agencies?
Following the UK’s formal departure from the European Union last Friday, the British government on Monday launched its post-Brexit ‘Ready for Trade’ advertising campaign. But despite the government’s projected […]
Will TV Manufacturers Finally Take Their Place at the Advertising Table?
In recent years we’ve seen more and more interest from TV manufacturers around getting more involved in advertising thanks to the capabilities available on smart TVs, and this trend […]
The WIR: Vine Co-Founder Launches TikTok Rival ‘Byte’, SuperAwesome Raises $17 Million, and Avast Shutters Jumpshot Over Data Sales Controversy
In this week’s Week in Review: Byte, a potential rival to TikTok, launched globally; kid-tech company SuperAwesome raises $17 million; and antivirus maker Avast closes its data analytics division […]
Blockchain’s Use in Advertising is Finally Becoming Normalised says AdLedger’s Cacciapuoti
We’re finally seeing normalisation of blockchain’s use in digital advertising says Christiana Cacciapuoti, executive director at AdLedger. Many solutions are no longer marketing themselves first and foremost on the […]
Big Tech Regulators Could Look to Financial Markets for Inspiration says Arete Research’s Richard Kramer
A lot of what we see happening in the digital ad market wouldn’t be allowed in the stock market says Richard Kramer, founder of Arete Research. And in fact, […]