Sky’s ad sales arm Sky Media announced this morning that it is today rolling out ‘Sky Analytics’ to brands and agencies, a new set of tools for planning, reporting […]
Category Archives: Data
Taboola News Wants to Own the Minus 1 Screen on Android
Taboola’s business started off selling links to third party content on publishers’ pages, but over the past few years it’s focussed much more on applying its content recommendation tech […]
The WIR: Retailers’ YouTube Spending Falls Twenty Percent, Mediaocean and Operative Collaborate on TV Buying Automation, and European Pay TV Execs Aren’t Worried by OTT
In this week’s Week in Review: Retailers cut ad spend on YouTube, Mediaocean and Operative partner for TV buying automation, and European TV executives feel positive about the impact […]
How Blockchain Can Help Advertisers Navigate a Cookieless World
With Safari and Firefox now blocking third-party cookies by default, and Google tightening controls over cookie-based tracking on Chrome, advertisers are looking for solutions that will still let them […]
Content Targeting is a Silver Bullet for Brands’ Biggest Problems
Many of the biggest problems facing advertisers at the moment – brand safety, fraud and privacy – can be solved by a return to content targeting says Brian Atwood, […]
Traditional Brands Going DTC are Having a Cold Shower Moment says MediaCom’s Brennan
The direct-to-consumer (DTC) explosion has been positive overall and produced a number of incredible success stories. But traditional brands which have experimented selling direct to consumer are now stepping […]
LiveRamp Set to Buy Data Plus Math
Identity resolution specialist LiveRamp announced today it has agreed a deal to buy media measurement company Data Plus Math for $150 million in cash and stock, an acquisition which […]
The WIR: UK’s Data Watchdog Condemns RTB, YouTube Faces an FTC Child Protection Probe, and Quibi’s Ad Sales Top $100 Million Before it’s Even Launched
In this week’s Week in Review: The ICO condemns RTB, YouTube faces an FTC investigation over child protection issues, and Quibi books $100 million in ad sales before it’s […]
From Fiction to Reality – A Look at the Emerging Use Cases for Blockchain in Advertising
The use of blockchain and its potential use cases in advertising has been an industry discussion point for a few years now. The hype cycle started around the start […]