In this week’s Week in Review: BritBox Launches in the UK, TV advertising continues to drop for ProSieben, and TikTok comes under investigation in the US. To receive an […]
Category Archives: Data
A ‘VAST’ Future for Video
It’s now been around five months since IAB Tech Lab released SIMID (Secure Interactive Media Interface Definition), a set of standards for enabling interactive video advertising, as a replacement […]
The WIR: Ofcom Warns BBC is Losing Young Viewers, WPP Returns to Net Sales Growth, and Discovery Launches an AVOD Service in the UK and Ireland
In this week’s Week in Review: Ofcom warns the BBC that younger viewers are tuning out, WPP’s turnaround plan shows signs of success, and Discovery launched AVOD service Dplay […]
Without Attribution, Social is Getting Credited with TV’s Successes
TV has a large halo effect says Vinnie Khurana, head of sales UK at Admo.tv, but without attribution, social platforms are often credited with successes driven by TV campaigns. […]
Monetisation Models for OTT Content Aren’t Interchangeable
Media owners need to understand which business models work well for which types of content in order to thrive says Brian Golbere, SVP of technology at IPONWEB’s TV solutions […]
How TV Media Owners Could Piggyback SVOD to Build New Audiences
As the market for streaming services develops, with a number of new entrants set to debut over the next year, we’ll likely see some interesting tactics from media owners […]
Innovators Will Win in a Privacy First World
Privacy regulations and browser restrictions on cookie targeting certainly pose challenges for the industry, but these challenges will help spur innovation says Kelly Jacobson Collins, product compliance director at […]
Ensuring Journalism is Properly Funded is Key for Fighting Fake News
One of the big themes at this year’s New Video Frontiers was how different parts of the industry should be taking responsibility for fighting problems around distribution of fake […]
Language is SVOD Services’ Glass Ceiling in International Markets
While subscription video on-demand (SVOD) services have seen penetration grow rapidly in the US and to a lesser extent the UK, uptake is slower in other European markets as […]
Roku Acquires Dataxu for $150 Million
Over-the-top device manufacturer and platform owner Roku has secured a deal to buy demand-side platform Dataxu for $150 million in cash and shares, the company announced today. Roku says […]
Interactive Video Has to Demonstrate Its Value to Consumers to be Effective
Interactive elements can give real value both to consumers and to brands says Beth-Ann Eason, president at Innovid, but advertisers must have a clear understanding of what purpose it […]