Publishers have been told for years now that they need to develop strategies in order to make the best of their first party data. However, with premium video in […]
Category Archives: Data
Day 1: *Ad Tech/Data* News from Digital Content New Fronts 2013
As the Digital Content New Fronts focus mainly on promoting online video content, for once the ad tech and data tends to take a back seat. TV buyers love […]
Videoplaza Launches ‘Karbon Data Alliance’, Enhances Data Management and Integration
Videoplaza has launched ‘Karbon 2’, the latest version of their sell-side video ad management platform, which they say has been designed to allow media owners to manage and monetise their audience data more […]
Tesco to Use Loyalty Card Data for Targeting on Clubcard TV
Tesco have officially launched ‘Clubcard TV’, an ad-funded online video service that will make hundreds movies and TV programmes available to its loyalty card holders. The service – developed […]
Can Interactive Advertising Really Work with Long-Form Content?
Interactive and non-interactive ads are similar to the two most common types of single people. Interactive ads behave like someone who’s looking for a relationship, where the focus is […]
YuMe Acquire Crowd Science, a Sell-Side Audience Targeting Firm
YuMe, a video ad platform, have announced announced the acquisition Crowd Science, a sell-side audience measurement, segmentation and targeting firm. YuMe say CITRUS, Crowd Science’s audience measurement and targeting platform, […]
Adpoints to Offer Loyalty Card Points in Exchange for Engagment with Video Ads
Adpoints have launched a video ad platform that will offer people loyalty card points in return for watching and interacting with online video ads. The London-based company believe that […]
Using Big Data and Social Analytics to Improve TV Campaigns Mid-Flight
‘Big data’ is a term that has been currently cropping up in pretty much every industry over the last year or two, but — given the opportunities for improved […]
Nielsen Bridge TV and Online with Cross-Platform Data
Nielsen, an information and measurement firm, have announced they’re launching ‘Nielsen Online Audience Segments – TV Viewing’, to help marketers connect with TV audiences when they’re online. Nielsen say […]