While programmatic technologies have been transforming the face of digital advertising, for the most part TV continues to be traded manually. However, that situation is expected to rapidly change over the coming […]
Category Archives: Data
Week in Review: Publicom Deal Collapses, Alibaba’s IPO, Turn Launches Programmatic TV
Between mega-mergers being called off, mega-IPOs being announced, and various tech stocks taking a nose dive, it has been an exceptionally turbulent week in the world of video advertising. If you […]
Enter the Ecommerce Giants: Part 2, Strengths and Weaknesses
In part one we saw how the ecommerce companies are entering the media market differently and with a relatively unique set of relationships. Here we look at some of […]
Enter the Ecommerce Giants: Part 1, The Route to Market
In the first part of a two part series, we look at what the ecommerce giants bring to the video advertising table, and at the strengths and weaknesses of […]
Fortnight in Review: Samsung Invests $2 Million in ACR Company, MediaMath Acquires Tactads, Sightly Launches Local Video Ad Platform
As last Friday was a bank holiday we’re doing a Fortnight in Review’ this week. To have a weekly summary of the industry’s news delivered to your inbox, simply subscribe here. VAN […]
Theatre Review (Yes, Really): ‘Privacy’ at the Donmar Warehouse
★★★★ While online privacy concerns were once the preserve of chin-stroking geeks, the rise of social media and the Snowden leaks and have pushed the privacy issue into the mainstream. The […]
Enswers: the Korean ACR Company with Tech in Every Samsung CTV in North America
If you buy a Samsung connected TV in North America, it’ll come bundled with technology from Enswers. Enswers is a Korean company specialising in automatic cintent recognition (ACR) that was […]
French Startup TVTY Takes Aim at the Second Screen
In many respects broadcast/cable TV sits outside of the digital domain, cut off from the cross-channel optimisation and attribution that is increasingly possible online. However, one of the ways […]
Week in Review: Blinkx Accuser Compromised by Contract with Funders, US Digital Spend Over Takes Broadcast TV, TubeMogul Publishes List of Bot Sites
This week’s video highlights focus almost exclusively on fraud and the industry’s attempts to tackle vieweability. To have a weekly summary of the industry’s news delivered to your inbox, […]
Day 2 at MIPTV – It’s All About the Data
While technology is for the most part a sideshow at MIPTV, the content-focused technology companies are here in force and event regulars say the MIPCube section of MIPTV grows […]
Week in Review: Dunnhumby Acquires Sociomantic, BrightRoll Publish Viewability Study, Large Screens Driving Mobile Advertising
Highlights this week come courtesy of Dunnhumby, Sociomantic, Yahoo, Spil Games, Rubicon Project, BrightRoll, Kelloggs, ITV, Twitter, Yahoo, NDN, Strategy Analytics, Microsoft and Ooyala. To have a weekly summary […]