Whilst TV advertising’s success is most typically attributed to the combination of sight, sound and motion, or to its mass scale and reach, one of the more overlooked aspects […]
Category Archives: Data
A Response to Blockchains’ Critics: Issues of Scale, Transparency and Threats to Intermediaries
Blockchain technology has been called the next internet, revolutionary and transformative. Such grandiose terms may be applicable, but these descriptions also attract skeptics. Some of the most-oft-voiced criticisms of […]
German Media Giants Create ID Alliance to Compete with US Tech Giants
Three leading German media companies — ProSiebenSat.1, RTL Deutschland and United Internet AG.— have established a registration and single sign-on service in anticipation of the EU’s new GDPR regulations […]
Upfronts and Analytics: Opening Up a New Advertising Front
The upfronts events in the US are sometimes held up as being an example of how ‘legacy media companies’ go about trading media. However, as Luis Chaves, Managing Director […]
Blockchain can Deliver Proper Attribution and Enhance Innovation says MadHive’s CEO
If blockchain technology can deliver what many say it will to ad tech, the industry could be set for a revolution in transparency, the way data is shared and […]
How SpotX are Helping Publishers Prevent Data Leakage
Data leakage has been one of main problems for publishers in the early days of programmatic, as advertisers would in some cases simply collect data on a publisher’s users […]
Brand Safety on YouTube is Achievable says OpenSlate’s Mike Henry
Whilst 2017 has been a horrible for YouTube when it comes to brand safety, one of the main beneficiaries of the furore has been OpenSlate, a company that specialises […]
Advertisers are Reevaluating the Quality of Video in the Marketplace says Spotify’s Bertozzi
When it comes to art forms that resonate with us on an emotional level, few come close to music. On the face of it, shoehorning video advertising into a […]
The TV Industry is Entering a New Era of Collaboration
TV advertising has undergone a remarkably speedy technological and cultural reformation and we’re now entering the most exciting phase in the industry’s history. Here John Tigg SVP of Enterprise […]
Digital Advertising Could Learn from Offline World when it comes to Brand Metrics
Digital advertising’s relatively sophisticated set of measurement techniques have been invaluable in terms of measuring actions like clicks, view-through rate or conversions. However, big brand advertising is often a more […]
Oracle Acquires Moat to Add to Its Burgeoning Data Cloud
Oracle announced that it is to acquire Moat, a digital measurement company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for marketers and […]