France’s La Place Media were one of the first pioneers of the publisher co-operative model, whereby premium publishers pool their inventory in a private exchange. The idea is that brand conscious […]
Category Archives: Data
Week in Review: Amazon Confirms Video Move, Twitter Tumbles, YouTube Gets New CEO
It has been a momentous week in the world of video, with Amazon confirming their intention to move into video advertising, a number of unexpected financial results, and a […]
Week in Review: TubeMogul Launches Viewability Reporting, Verizon Buy Intel’s TV Tech, Google Launches Adsense Direct
It has been an exciting week in the world of video and connected TV advertising, with highlights this week featuring, Intel, Verison, TubeMogul, Simulmedia, Google and Wuaki.tv. To stay […]
In-Stream Contextual Targeting: Improving the Video Advertising Experience in 2014
Online advertising has benefited from contextual targeting for years now, but video advertising has tended to lag behind as most tools analyse the page’s text rather than the video […]
Growing the Pie: Sky say Adsmart is Bringing New Local Advertising Money into TV
Sky say Adsmart, their addressable TV advertising technology, is allowing them to tap into local advertising markets previously overlooked by the TV industry. Local advertisers who have signed up […]
The Guardian to Launch Private Marketplace for Video with Adap.tv
Adap.tv, a division of AOL Networks, say they have signed an agreement to provide a video ad private marketplace for Guardian News & Media (GNM). allowing the publisher to […]
Clipkit MD Mathias Blüm on Trends We’ll See in the German Video Advertising Market in 2014
Mathias Blüm is the Managing Director of clipkit, a content syndication platform that also enables publishers to monetise the content programmatically. The company is headquartered in Berlin and has […]
The Ad Tech CEOs Make their 2014 Predictions
Each year VAN asks some of the leading ad tech CEOs – the people who have the inside track on pretty much everything that happens in the industry – […]
Videoplaza Study: European Publishers Need to Become ‘Audience Architects’
Publishers need to become ‘audience architects’ so they can protect publisher influence and margins against a data-savvy demand-side, says a new report from Videoplaza and IHS Digest. However, the report […]
If You Could Ban One Word or Term from Digital Advertising, What Would It Be?
Whether you’re looking for VC money, trying to squeeze some extra cash out of a client, or want some attention from the trade press – the chances are a […]
Decipher: UK TV Industry Falling Behind Web Rivals Due to Under-Investment in Ad Tech
The UK TV industry’s failure to adopt more sophisticated ad targeting methods is exposing the industry to the risk of being overtaken by the tech giants, according to a […]