Viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer, says […]
Category Archives: Campaigns
Rising to the Multichannel Video Challenge
In 2012, the advertising industry tends to be fixated on the next new startup, the next piece of shiny piece of tech, or the next big announcement. Companies now […]
Brainient CEO Emi Gal: Video Advertising Needs To More Relevant and Interactive
The Romanian startup scene has trodden a similar path to Ireland’s. First it built up a reputation for itself as a great place to outsource to – Microsoft, Oracle and […]
Unruly Media Publish Report On What’s Next for Social Video
Unruly Media have launched a new report entitled “What’s next for Social Video?“. The report looks at ‘device proliferation, social platforms, video culture and memes; discussing what and where […]
Agencies Leave CES Inspired by New Convergence Opportunities
Over the last few days we’ve seen some interesting blog posts, articles and videos from leading agency executives and brand marketers about how they view the emerging opportunities in […]
Unruly Media COO Sarah Wood Talks About Their $25 Million Funding Round
Last week Unruly Media raised a $25 million in a new round of funding, a record for a social video company. Since Unruly’s inception in London in 2006, the […]
Ad of the Week: Volkswagen, The Bark Side, by LA Deutsch
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