P&G is at the forefront of a movement among big advertisers who are looking to bring together talent from competing agency holding groups to work together on the same […]
Category Archives: Campaigns
Attribution Modelling is No Longer a Black Box Science says GroupM’s Simon Thomas
The growth of attribution modelling is helping advertisers better understand how different consumer touch points throughout a campaign contribute to driving a purchase. But while for a long time […]
Playable Ads are the Key to Maintaining Momentum in Mobile
Facebook’s launch of playable ads last week signalled faith in the format from a key player in ad land, but many elsewhere still hold reservations over them. Here Michael […]
How is Influencer Marketing Measured?
As influencer marketing grows in popularity, the industry that has sprung up around it has been trying to get to grips with how to measure campaigns more effectively. Advertisers […]
Exclusive: YouTube Trials New ‘Skip to End’ Video Ad Format
YouTube has begun trialling a new in-stream ad format which makes users watch both the first five seconds and the last five seconds of an ad, VAN has learned. […]
Gone in Six Seconds – Making Connections Short and Sweet
The six second ad format is well suited to social video platforms like YouTube where a 30 second pre-roll ad might be longer than the content itself, but some […]
How Advertisers Can Use KPIs to Boost Their Competitive Advantage
Most advertisers recognise the importance of using the right Key Performance Indicators (KPIs) to measure their ad campaigns, but as a recent IAB survey revealed, relatively few are active in […]
Does Influencer Marketing Actually Work?
The use of celebrities by brands to help promote their products is hardly a new strategy, but the social media revolution has given rise to legions of “micro-influencers”. These […]
The WIR: Google Pauses Autoplay Video Blocking, CBS Takes Shari Redstone to Court, and UK Sports Publishers Form Outstream Video Alliance
In this week’s Week in Review: Google temporarily suspends its blocking of autoplay video with audio on Chrome, CBS takes Shari Redstone to court in an effort to block […]