Bandersnatch, the latest episode of Netflix’s ‘Black Mirror’ which was put out over Christmas, recevied a huge amount ofattention on social media for its ‘choose your own adventure’ format, […]
Category Archives: Campaigns
Nielsen Adds Mobile and OTT Viewing to Total Ad Ratings
US measurement company Nielsen today announced it has added mobile and over-the-top (OTT) viewing to its Total Ad Ratings product, which it says will allow advertisers to better measure […]
Are Direct-to-Consumer Brands Really so Different?
The growth of direct-to-consumer brands has been marked both by their disruptive business models which cut out middle-man retailers, and by their marketing strategies. These digital first companies, the […]
Embedded Metrics are Preventing Marketers from Changing KPIs
The majority of global marketers are planning to invest more in outcome-driven media, and want to use more custom key performance indicators (KPIs) to measure success according to new […]
Agencies Must Communicate for P&G’s Multi-Agency Model to Work says Havas’ Houssaini
P&G is at the forefront of a movement among big advertisers who are looking to bring together talent from competing agency holding groups to work together on the same […]
Attribution Modelling is No Longer a Black Box Science says GroupM’s Simon Thomas
The growth of attribution modelling is helping advertisers better understand how different consumer touch points throughout a campaign contribute to driving a purchase. But while for a long time […]
Playable Ads are the Key to Maintaining Momentum in Mobile
Facebook’s launch of playable ads last week signalled faith in the format from a key player in ad land, but many elsewhere still hold reservations over them. Here Michael […]
How is Influencer Marketing Measured?
As influencer marketing grows in popularity, the industry that has sprung up around it has been trying to get to grips with how to measure campaigns more effectively. Advertisers […]
Exclusive: YouTube Trials New ‘Skip to End’ Video Ad Format
YouTube has begun trialling a new in-stream ad format which makes users watch both the first five seconds and the last five seconds of an ad, VAN has learned. […]
