In this Week in Review: the Alliance for Open Media is launched, autoplay videos to be reviewed and Instagram goes portrait and landscape. For your weekly summary of industry news […]
Category Archives: Campaigns
WiR: Google Tests Video Ads in Search Results, A Bad Week for Flash and NBC Invests in Buzzfeed
In this Week in Review: Google evolves its search results to include video adverts, more bad news for Flash and NBC teams up with Buzzfeed. For your weekly summary […]
The WiR: Google and Facebook Team Up to Target Ad Fraud, Brits Prefer Ads to BBC License Fee, Nikkei Outbids Axel Springer for the FT
In this Week in Review: competitors team up to target ad fraud, Facebook enables video ad targeting and Brits prefer ads to BBC license fee. For a weekly summary of […]
Week in Review: Google to Block Flash Ads, Apple Allows iPhone Ad Blocking, Facebook Focuses on Emerging Markets
In this week’s Week in Review: ad blocking on iPhones, Facebook focuses on emerging markets and report highlights lack of women in digital. For a weekly summary of industry […]
77% of National US Brands Buy TV Advertising, But No Video
While the US online video advertising market continues to enjoy strong growth, new data released by Kantar Media illustrates how many national US advertisers have yet to move spend […]
Google is Most Shared Social Video Brand of 2012
Google is the most successful social video brand of 2012, according to data released by Unruly, a social video advertising platform. The tech giant’s video campaigns attracted more shares this year […]
First European Connected TV Campaign on LG Smart TVs Goes Live
German agency Pilot Screentime have launched the first pan-European campaign on LG Smart TVs. The campaign is for New York, a fashion chain, and will be running across nine European countries. The […]
Ad of the Week, Flying Horse, ‘Cat-Toast’, by Ogilvy Sao Paulo
The ad was created by Ogilvy & Mather Sao Paulo for Brazil’s biggest selling energy drink, Flying Horse. Cat-Toast tells the story of a Brazilian garage scientist who is […]
Ad of the Week: Radio Klassisk, Flash Mob with the Copenhagen Phil, Makropol
There was a time, a golden age perhaps, when getting a bunch of nuns to do the macarena in an airport would deliver online glory for any brand. But […]
Ad of the Week, The Argentine Government’s London 2012 Ad, Y&R (WPP)
This week’s Ad of the Week hasn’t won on creative merit and should perhaps be awarded ‘Troll of the Week’. But whatever your views on who owns the Falkland […]
Ad of the Week: Old Spice, ‘Believe in Your Smelf’, Wieden and Kennedy, Portland
Wieden and Kennedy, Portland, win Ad of the Week for the second week running with their latest work for Old Spice. ‘Believe in Your Smelf’ tells the story of […]