Fifty five percent of digital video campaigns are hit by delays according to a new study conducted by Advertiser Perceptions in partnership with Extreme Reach, a TV and video […]
Category Archives: Campaigns
Why Open Road Films has Shunned TV Ads for ‘All I See is You’
October is a competitive time at the cinema, with the last of the big summer releases still trickling through while the award-season contenders also start to filter in. Open […]
How DOOH is adopting programmatic #NVF17
Bringing programmatic buying and selling into digital out of home (DOOH) campaigns presents unique challenges says Cadi Jones, commercial innovation director at Clear Channel Outdoor. Presenting at New Video […]
Lack of Pre-testing by Advertisers “Absolutely Criminal” says Teads’ Marc Zander #NVF17
Content quality is the key factor for determining how successful an advert is at driving growth, accounting for two-thirds of an ad’s media effectiveness says Marc Zander, global VP of […]
“Broadcaster Quality” Content is as Important as Brand Safety says Glomex’s Michael Jaschke
P&G’s chief brand office Marc Pritchard spoke at DMEXCO this year about how advertisers should look beyond brand safety and think more widely about the type of content their […]
Holistic Campaigns Need More Consolidation Across Investment Teams says Adobe’s Toccara Baker
Brands and agencies wanting to plan holistic ad campaigns which work across different platforms must bring their investment teams together says Toccara Baker, special operations consultant at Adobe. Only […]
Brands Should Look Beyond Facebook and Google says Oath’s Dave Simon #NVF17
Many of our speakers at New Video Frontiers this year talked about the challenges posed by the “duopoly” of Facebook and Google, with many marketers and publishers feeling forced […]
The WiR: Google Acquires OTT Platform Company, Smartphone Users Pay Little Attention to Display, Apple Shutters iAd
In this week’s Week in Review: HTC launches VR-focused investor consortium, Liberty Global acquires Technetix and smartphone users ignore ads according to report. To receive a weekly summary of industry […]
The WiR: US Programmatic TV Poised for Explosive Growth, Time Pushes Deeper into Video, Accedo Secures $10 Million for Video Apps
In this week’s Week in Review: LinkedIn rolls out programmatic buying, Time deepens video operations, Accedo secures $10 million in investments for video. To receive a weekly summary of […]
The WiR: Tumblr Launches Live Video, Soundcloud Pilots Video Ads and Tencent Buys Majority Stake in Supercell
In this week’s Week in Review: Unruly releases vertical ad format, Soundcloud pilots video ads and ConvertMedia integrates with DPS and SSP partners. To receive a weekly summary of […]
WiR: Autoplay Videos to be Reviewed, Siri Announces New Apple Launch, Google Removes Flash From Chrome
In this Week in Review: the Alliance for Open Media is launched, autoplay videos to be reviewed and Instagram goes portrait and landscape. For your weekly summary of industry news […]