This year’s FIFA World Cup and royal wedding are expected to provide a boost to TV ad spend in the UK this year, brands are spoilt for choice when […]
Category Archives: Campaigns
Time to Kill the Mad Men Model says P&G’s Marc Pritchard
P&G’s chief brand officer Marc Pritchard, speaking at ISBA’s annual conference in London, today called for the reuniting of creative and media agencies, saying that he any many others […]
TV Can No Longer Avoid The Viewability Challenge
The push for greater viewability measurement in digital advertising is highlighting linear TV’s own viewability shortfalls says Dan Schiffman, chief revenue officer at TV attention measurement company TVision. Here […]
How Jungle Creations Seeks the Right Balance for Branded Content
Many of the social-focussed publications that have thrived on Facebook have used branded content as the primary way to monetise their large audiences. Jungle Creations, the media company behind […]
Google Sets Out to Bridge TV and Digital with New DBM Tools
Google last night announced two new tools for its DoubleClick Bid Manager to help advertisers coordinate their TV and digital campaigns, which it says will enable them to reach […]
How the ‘Plumbing’ of Video Ad Tech Still Isn’t Fit for Purpose in 2018
There are a selection of challenges facing digital advertising industry that tend to dominate both trade press headlines and conference agendas; the likes of brand safety, ad fraud and […]
Video Ads Most Effective for Driving App Installs says AdColony
Video is the most effective and popular ad format for driving app installs, according to research by mobile ad platform AdColony released today. Trends in app install campaigns show […]
How VidMob Wants to Make Human Creativity Scalable
VidMob, a video creation marketplace which announced this week that is has raised $7.5 million in funding, is seeking to make the process of video creation easier for marketers. […]
Ad Ops Specialists are Frustrated with Delays and Poor Communication
Fifty five percent of digital video campaigns are hit by delays according to a new study conducted by Advertiser Perceptions in partnership with Extreme Reach, a TV and video […]
Why Open Road Films has Shunned TV Ads for ‘All I See is You’
October is a competitive time at the cinema, with the last of the big summer releases still trickling through while the award-season contenders also start to filter in. Open […]
How DOOH is adopting programmatic #NVF17
Bringing programmatic buying and selling into digital out of home (DOOH) campaigns presents unique challenges says Cadi Jones, commercial innovation director at Clear Channel Outdoor. Presenting at New Video […]