Over the last 24 hours, the Pepsi brand has been trending on Twitter for all the wrong reasons . The fizzy pop-peddler put out what just might be the worst […]
Category Archives: Brands
Leading Analysts Downgrade Google Stock Following Brand Safety Concerns
Leading analysts at New York-based Pivotal Research have downgraded Google’s stock from Buy to Hold following the news on Friday that agency giant Havas and a number of leading […]
Meeting P&G’s Standards on Transparency Will Lift All Boats
Whilst we have seen various big players make public statements on transparency in the media industry, most have caused a ripple rather than a revolution. But last month Marc […]
The WiR: Tumblr Launches Live Video, Soundcloud Pilots Video Ads and Tencent Buys Majority Stake in Supercell
In this week’s Week in Review: Unruly releases vertical ad format, Soundcloud pilots video ads and ConvertMedia integrates with DPS and SSP partners. To receive a weekly summary of […]
Branded Content on the Hooligan Frontlines: Boyle Sports’s Euro 2016 Tie-Up with Stan Collymore
Live video streaming opens both opportunities and risks for brands. Where there’s an element of control – such as a live professional performance – there’s no doubt it can […]
WiR: DISH Opens First Impression, by Impression Programmatic Exchange, IBM Acquires The Weather Company’s, Mobile and Cloud and LiveRail Cuts Out the Intermediaries
In this week’s Week in Review: DISH opens first impression, by impression programmatic exchange, IBM acquires The Weather Company’s, Mobile and Cloud and LiveRail cleans up its act. To […]
What Does the Buy-Side Really Want from Video and TV Advertising?
One of the many highlights at New Video Frontiers was the panel looking at what the buy-side really wants from video and TV advertising. The panel looked at whether advertisers […]
WiR: Autoplay Videos to be Reviewed, Siri Announces New Apple Launch, Google Removes Flash From Chrome
In this Week in Review: the Alliance for Open Media is launched, autoplay videos to be reviewed and Instagram goes portrait and landscape. For your weekly summary of industry news […]
WiR: Google Tests Video Ads in Search Results, A Bad Week for Flash and NBC Invests in Buzzfeed
In this Week in Review: Google evolves its search results to include video adverts, more bad news for Flash and NBC teams up with Buzzfeed. For your weekly summary […]
The WiR: Google Moves YouTube into the Walled Garden, ProSieben Buys Video Ad Platform, Facebook Goes Live
In this Week in Review: Google pulls YouTube inventory back into its walled garden, and bad results signal power shifts. For your weekly summary of industry news and other […]
Outrigger Media are Helping Brands Make Sense of YouTube
As YouTube has evolved as a platform, a number of companies have sprung up to help brands navigate what is undoubtedly one of the world’s most fragmented media environments. […]