The majority of global marketers are planning to invest more in outcome-driven media, and want to use more custom key performance indicators (KPIs) to measure success according to new […]
Category Archives: Brands
Why Digital Native D2C Brands are Turning to TV
We’ve seen an explosion in the number of upstart direct to consumer brands – companies which build their audiences online and sell to their customers directly – over the […]
P&G Won’t be Relevant in Five Years says Simulmedia’s Dave Morgan
Packaged goods giants like P&G face an existential threat from direct-to-consumer businesses like Dollar Shave Club and Quip, and will become irrelevant in five years time says Simulmedia CEO […]
Majority of Video Ad Spend Going to Social Media Platforms says WARC
Global spending on digital video advertising is set to reach $30 billion this year, and despite concerns around brand safety and ad fraud the majority of this new spend […]
Disney Reveals Fresh Details of Netflix Competitor
Disney’s chairman and CEO Bob Iger has revealed fresh details around the media giant’s upcoming streaming service, touted to be a competitor to the likes of Netflix and Amazon […]
Google Retires DoubleClick and AdWords Brands
US search giant Google has announced today it is retiring the current branding for two of its digital ad products, DoubleClick and AdWords. The move is framed by Google […]
Oath Launches Programmatically Served Virtual Reality Ad Offering
Verizon’s publishing subsidiary Oath announced at the Cannes Lions festival that it’s launching programmatically traded virtual reality (VR) ads, claiming to be the first company to do so. The […]
WFA Issues Demand for Reform of Digital Ad Ecosystem
The World Federation of Advertisers (WFA), a trade body which aims to represent the interests of marketers worldwide, today issued a ‘Global Media Charter’ in which it demands reform […]
More Brand Safety on YouTube is Possible with the Right Controls says OpenSlate’s Jimmy Butchart
While YouTube has taken steps to fortify brand safety on its platform after a series of scandals over the past year, several third party companies such as OpenSlate now […]
TV Analytics: The Secret to Success for Seasonal Advertising
This year’s FIFA World Cup and royal wedding are expected to provide a boost to TV ad spend in the UK this year, brands are spoilt for choice when […]