Unilever, one of the world’s largest advertisers, will begin allocating the majority of its digital advertising budget to a network of hand picked publishers as it seeks more effective […]
Category Archives: Brands
The WIR: Amazon Tests Mobile Search Video Ads, Digital Business Spending Keeps UK TV Ad Revenues Stable, and Consumers Approve of Digital Advertising… Until It’s Explained to Them
In this week’s Week in Review: Amazon tests new video ads on its smartphone app, Thinkbox finds digital companies are helping keep UK TV revenues stable, and the ICO […]
The WIR: TrustX Axes Tech Fees for Buyers, Verizon Shutters Oath Ad Server, and NBCUniversal Expands its ‘Prime Pods’ Format
In this week’s Week in Review: TrustX shifts its tech fees from buyers to sellers, Verizon announced plans to close the Oath Ad Platform ad server, and NBCUniversal says […]
Scotland Yard Calls on Advertisers to Help Tackle Terrorist Content on Smaller Platforms
While social media sites have made progress in tackling the distribution of terrorist propaganda on their platforms, more of this content is now popping up on newer, smaller ad-funded […]
The WIR: Facebook Launches Upfront Style Ad Sales, Channel 4 Trials SVOD Service, and Sky AdSmart Launches in Germany
In this week’s Week in Review: Facebook targets upfront budgets with ‘Facebook Showcase’, Channel 4 trials a new ad-free subscription streaming service, and Sky launches its addressable TV advertising […]
The WIR: Major Brands Pause YouTube Spending, CTV Sales Grow Nine-Fold at The Trade Desk, and Amazon Tipped to Claim Ten Percent of US Digital Ad Sales Next Year
In this week’s Week in Review: Major brands pull ads from YouTube following the latest brand safety scandal, CTV continues to drive The Trade Desk growth, and Amazon is […]
YouTube’s Algorithm Accused of Facilitating Paedophile Rings
YouTube has found itself embroiled in yet another brand safety crisis after YouTuber Matt Watson claimed to have uncovered a “wormhole into a soft-core paedophile ring” on the platform. […]
Influencers are at Risk of Breaching ASA Rules says Primas Law’s Kerr
Influencer marketing can often blur the line between paid promotion and genuine product endorsement. Influencer marketing itself isn’t new (celebrity endorsements have been around for decades), but paid social […]
UK Home Secretary Urges Advertisers to Help Fight Child Exploitation Online
The UK’s Home Secretary Sajid Javid has urged advertising agencies and brands to do more to help prevent sexual exploitation of children online. Javid’s call followed the release of […]