Live video streaming opens both opportunities and risks for brands. Where there’s an element of control – such as a live professional performance – there’s no doubt it can […]
Category Archives: Brands
WiR: DISH Opens First Impression, by Impression Programmatic Exchange, IBM Acquires The Weather Company’s, Mobile and Cloud and LiveRail Cuts Out the Intermediaries
In this week’s Week in Review: DISH opens first impression, by impression programmatic exchange, IBM acquires The Weather Company’s, Mobile and Cloud and LiveRail cleans up its act. To […]
What Does the Buy-Side Really Want from Video and TV Advertising?
One of the many highlights at New Video Frontiers was the panel looking at what the buy-side really wants from video and TV advertising. The panel looked at whether advertisers […]
WiR: Autoplay Videos to be Reviewed, Siri Announces New Apple Launch, Google Removes Flash From Chrome
In this Week in Review: the Alliance for Open Media is launched, autoplay videos to be reviewed and Instagram goes portrait and landscape. For your weekly summary of industry news […]
WiR: Google Tests Video Ads in Search Results, A Bad Week for Flash and NBC Invests in Buzzfeed
In this Week in Review: Google evolves its search results to include video adverts, more bad news for Flash and NBC teams up with Buzzfeed. For your weekly summary […]
The WiR: Google Moves YouTube into the Walled Garden, ProSieben Buys Video Ad Platform, Facebook Goes Live
In this Week in Review: Google pulls YouTube inventory back into its walled garden, and bad results signal power shifts. For your weekly summary of industry news and other […]
Outrigger Media are Helping Brands Make Sense of YouTube
As YouTube has evolved as a platform, a number of companies have sprung up to help brands navigate what is undoubtedly one of the world’s most fragmented media environments. […]
The WiR: Google Surges on Back of YouTube and Programmatic, AnyClip Raises $21 Million, Five Billion Wasted Mobile Impressions
In this Week in Review: Google’s share price surged 10 percent due to growth in search, YouTube and programmatic. Then Israeli start-up AnyClip raised $21 million with Chelsea-owner Roman […]
Heineken: Agencies Need to Return to Offering Full Transparency on Pricing
In many respects, the digital advertising industry needs to rebuild trust with brands. Even if you put the fraudsters and ‘bad actors’ aside, many brands are still concerned with […]