YouTube is facing a fresh brand safety crisis as a number of brands have suspended advertising on the platform after it emerged their ads were run against content showing […]
Category Archives: Brands
How Will the Video Ad Industry Look in 2022? #NVF17
Pretty much every part of the video advertising ecosystem is undergoing disruptive change, from brands cutting out agencies and buying in-house to publishers adapting to the new ways audiences […]
Lack of Pre-testing by Advertisers “Absolutely Criminal” says Teads’ Marc Zander #NVF17
Content quality is the key factor for determining how successful an advert is at driving growth, accounting for two-thirds of an ad’s media effectiveness says Marc Zander, global VP of […]
“Broadcaster Quality” Content is as Important as Brand Safety says Glomex’s Michael Jaschke
P&G’s chief brand office Marc Pritchard spoke at DMEXCO this year about how advertisers should look beyond brand safety and think more widely about the type of content their […]
Holistic Campaigns Need More Consolidation Across Investment Teams says Adobe’s Toccara Baker
Brands and agencies wanting to plan holistic ad campaigns which work across different platforms must bring their investment teams together says Toccara Baker, special operations consultant at Adobe. Only […]
Brands Should Look Beyond Facebook and Google says Oath’s Dave Simon #NVF17
Many of our speakers at New Video Frontiers this year talked about the challenges posed by the “duopoly” of Facebook and Google, with many marketers and publishers feeling forced […]
UK Ad Industry Successfully Curbs Brand Safety Risk
While brand safety risk is on the rise globally, it is actually decreasing in the UK as its advertising industry takes proactive measures to counter it, according to a […]
Advertiser Trade Bodies Join Forces to Call for More Accountability from Google and Facebook
The IPA has formally called upon Google YouTube and Facebook to work with the IPA and ISBA, who represent the UK’s biggest advertising agencies and advertisers, to bring the […]
The WiR: Sky and Virgin Media ‘In Talks’ Over AdSmart Deal, Yahoo Beats Expectations in Q1 2017 Ahead of Verizon Deal, Ooyala Appoints Huberman as CEO
In this week’s Week in Review: Sky and Virgin Media ‘in talks’ over AdSmart deal, Yahoo beats expectations in Q1 2017 ahead of Verizon deal, Ooyala appoints Huberman as CEO. […]
Pepsi Learns a Harsh Lesson on the Dangers of Valuing Brand Marketing Bullsh*t Over Common Sense
Over the last 24 hours, the Pepsi brand has been trending on Twitter for all the wrong reasons . The fizzy pop-peddler put out what just might be the worst […]
Leading Analysts Downgrade Google Stock Following Brand Safety Concerns
Leading analysts at New York-based Pivotal Research have downgraded Google’s stock from Buy to Hold following the news on Friday that agency giant Havas and a number of leading […]