The Asia Pacific pay TV sector is vibrant, with subscribers and revenues forecast to rise over the next five years, according to new research from Digital TV Research. The […]
Category Archives: Asia
Mobile Video is Still Very Much a Greenfield Opportunity
If you were to listen to the doom-mongers who fixate on the amount of VC money flowing into ad tech and the inevitable consolidation of the ecosystem, you’d be forgiven […]
Video in China: an Overview #NVF16
As well as being one of the world’s largest video advertising markets, the Chinese market is one of the most fascinating. For example, the media is highly regulated and […]
Why Third-Party Ad Serving Doesn’t Exist in China
The Chinese media and advertising market is probably the most interesting on the planet. While its huge scale and surging growth are fascinating in themselves, things get really interesting when […]
Dentsu Aegis Network Ramps Up on CRM and Tech with Merkle Acquisition
Dentsu Aegis Network are to take a majority stake in Merkle, an independent performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle offers […]
Teads Founder Pierre Chappaz says Teads will Continue to Disrupt Online Video
No ad tech company has exploited the outstream opportunity more than Teads, one of the French companies to have come out of Montpellier’s tech hub. Earlier this week the company announced […]
The WiR: Google Announces Raft of New VR and Mobile Innovation, Liberty Global Acquires Cable & Wireless, Facebook Audience Network Introduces Desktop Video
In this week’s Week in Review: Google announces new VR and messaging capabilities, Liberty Global acquires Cable & Wireless. To receive a weekly summary of industry news and other […]
WiR: Mediaset Poised to Close Vivendi Deal, Verizon Acquires Volicom and Integral Ad Science Launches Video Viewability Targeting
In this week’s Week in Review: Mediaset nears close of Vivendi deal, Verizon acquires Volicom and Integral Ad Science launches video viewability targeting. To receive a weekly summary of industry news […]
The WiR: TubeMogul Takes a Swipe at Google on Independence, Atlas to Serve Video Ads, Turner is Building a GIF and Video Site
In this week’s Week in Review: Facebook introduces ad serving to Atlas, Turner building GIF and video site and AppNexus slashes video load speeds. To receive a weekly summary of […]
Standards, Culture and the Chicken and Egg Problem will Hamper Western Ad Tech Companies in China
Last week we saw two Chinese companies, Kunlun and Qihoo, join forces to acquire Opera. While there’s no shortage of successful tech companies, in ad tech China is usually discussed as […]
Opera Acquired by Chinese Consortium (Which Includes Grindr’s New Owners) for $1.2 Billion
Opera has been acquired a Chinese consortium for $1.2 billion. Opera is best known for its browser, although the company had made significant inroads into mobile ad tech over […]