Demand-side platform The Trade Desk announced today it has inked a deal with short-form video sharing platform TikTok to sell its in-feed video ads programmatically in 11 Asia-Pacific markets […]
Category Archives: Asia
iflix Eyes an IPO and Raises $50 Million to Take on Netflix in Southeast Asia
Netflix competitor iflix, Southeast Asia’s largest digital entertainment service, today announced the finalisation of a new round of “well in excess of $50 million” (precise amount was not disclosed) […]
What Buyers Want from OTT is More Broadcaster Inventory says The Trade Desk’s Castell
Buyers are excited by the opportunities opened up by over-the-top (OTT) says Dave Castell, GM EMEA of inventory and partnerships at The Trade Desk, but in particular is high […]
The WIR: Unilever CMO Keith Weed Steps Down, Mediaset Launches New Streaming Service, and Three Ad Tech Companies Confirm Layoffs
In this week’s Week in Review: Unilever’s long-serving CMO Keith Weed steps down, Mediaset launches a new streaming service, and three ad tech companies confirm staff layoffs. To receive […]
Q&A: Amobee COO Domenic Venuto Explains the Videology Acquisition
When Videology put itself up for sale earlier this year, the company drew strong interest from a number of parties including an alliance of European broadcasters, but the eventual […]
China Overtakes UK as Second Largest Spender on TV Content
China has overtaken the UK as the second largest spender globally on TV content, according to research from IHS Market. High spending on TV content from China’s digital giants […]
Strong Ad Sales Support Tencent’s Revenue Amid Government Clampdown on Gaming
Strong ad sales growth of 39 percent year-on-year, was one of the bright spots in Tencent’s Q2 financial results — which saw the company’s first profit decline since 2005 […]
Tencent Announces Ramping Up of Social Ad Load in Strong Q1 Results
Chinese tech giant Tencent announced today a steady increase of the ad load on its social media platform WeChat today as it released Q1 financial results which exceeded investors’ […]
The WIR: German Broadcasters Launch netID as GDPR Solution, Facebook Cuts Off Third-Party Data for Ad Targeting, and eMarketer Forecasts Downturn in US Ad Spend
In this week’s Week in Review: German broadcasters align to set a GDPR-friendly login standard, Facebook cuts off third-party data for ad targeting on its platform, and eMarketer forecasts […]
The WIR: MTG to Split in Two, Tencent Becomes China’s Top Video Platform, and the DoJ’s Antitrust Suit Against AT&T Begins
In this week’s Week in Review: MTG announced plans to split in two, Tencent claims to be China’s top video platform, and the US Department of Justice’s antitrust suit […]
The WIR: Police Raid Vivendi’s Raid HQ, Google Unveils Insights Engine Project, Piracy Ad Revenue is Halved
In this week’s Week in Review: Police search Vivendi’s Paris HQ, Google unveils its Insights Engine Project and TAG research shows the ad industry turning the tide in the […]