China has overtaken the UK as the second largest spender globally on TV content, according to research from IHS Market. High spending on TV content from China’s digital giants […]
Category Archives: Asia
Strong Ad Sales Support Tencent’s Revenue Amid Government Clampdown on Gaming
Strong ad sales growth of 39 percent year-on-year, was one of the bright spots in Tencent’s Q2 financial results — which saw the company’s first profit decline since 2005 […]
Tencent Announces Ramping Up of Social Ad Load in Strong Q1 Results
Chinese tech giant Tencent announced today a steady increase of the ad load on its social media platform WeChat today as it released Q1 financial results which exceeded investors’ […]
The WIR: German Broadcasters Launch netID as GDPR Solution, Facebook Cuts Off Third-Party Data for Ad Targeting, and eMarketer Forecasts Downturn in US Ad Spend
In this week’s Week in Review: German broadcasters align to set a GDPR-friendly login standard, Facebook cuts off third-party data for ad targeting on its platform, and eMarketer forecasts […]
The WIR: MTG to Split in Two, Tencent Becomes China’s Top Video Platform, and the DoJ’s Antitrust Suit Against AT&T Begins
In this week’s Week in Review: MTG announced plans to split in two, Tencent claims to be China’s top video platform, and the US Department of Justice’s antitrust suit […]
The WIR: Police Raid Vivendi’s Raid HQ, Google Unveils Insights Engine Project, Piracy Ad Revenue is Halved
In this week’s Week in Review: Police search Vivendi’s Paris HQ, Google unveils its Insights Engine Project and TAG research shows the ad industry turning the tide in the […]
Pay TV Will Continue to Grow in Asia Pacific, Defying Global Trends
The Asia Pacific pay TV sector is vibrant, with subscribers and revenues forecast to rise over the next five years, according to new research from Digital TV Research. The […]
Mobile Video is Still Very Much a Greenfield Opportunity
If you were to listen to the doom-mongers who fixate on the amount of VC money flowing into ad tech and the inevitable consolidation of the ecosystem, you’d be forgiven […]
Video in China: an Overview #NVF16
As well as being one of the world’s largest video advertising markets, the Chinese market is one of the most fascinating. For example, the media is highly regulated and […]
Why Third-Party Ad Serving Doesn’t Exist in China
The Chinese media and advertising market is probably the most interesting on the planet. While its huge scale and surging growth are fascinating in themselves, things get really interesting when […]
Dentsu Aegis Network Ramps Up on CRM and Tech with Merkle Acquisition
Dentsu Aegis Network are to take a majority stake in Merkle, an independent performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle offers […]