Publishers’ video departments are thriving, but are they really gearing up to go ‘video first’, or is the video pivot a trade publication born buzzword that’s divorced from the […]
Category Archives: Articles
The WiR: NBCUniversal to $1 Billion of Data-Driven Inventory, YouTube to Kill Off 30 Second Unskippable Ads, ITV Ad Revenue Down for First Time in 8 Years
In this week’s Week in Review: NBCUniversal announces audience Symphony, YouTube to kill off 30 second unskippable ads, Fox to request EU approval for Sky takeover bid. To receive […]
The WiR: Smart TV Manufacturer Vizio is Fined $2.2 Million for Sharing Data, YouTube Introduces Mobile Live Streaming, Snap Inc Publishes Details of Three Billion Dollar IPO
In this week’s Week in Review: YouTube introduces mobile live streaming, Time Warner revenues grow eleven per cent, Snap Inc publishes details of three billion dollar IPO. To receive […]
The WiR: Viant to Acquire Adelphic, Adform and Verizon “Restructure” Teams, £8 Billion Wiped Off BT’s Value
In this week’s Week in Review: Viant to acquire Adelphic, Adform and Verizon “restructure” teams, Facebook opens incubator and rethinks ‘Live’ incentivisation. To receive a weekly summary of industry […]
The WiR: Christmas Day TV Ratings Fall to Lowest on Record, Twitter Issues Refunds After Overcharging Video Advertisers, Hulu’s Launches Live Streaming Service
Welcome to your first Week in Review of 2017! It’s a bumper edition this week as we catch up with the news over the holiday period. Our top stories: […]
The WiR: US Programmatic TV Poised for Explosive Growth, Time Pushes Deeper into Video, Accedo Secures $10 Million for Video Apps
In this week’s Week in Review: LinkedIn rolls out programmatic buying, Time deepens video operations, Accedo secures $10 million in investments for video. To receive a weekly summary of […]
The WiR: Tumblr Launches Live Video, Soundcloud Pilots Video Ads and Tencent Buys Majority Stake in Supercell
In this week’s Week in Review: Unruly releases vertical ad format, Soundcloud pilots video ads and ConvertMedia integrates with DPS and SSP partners. To receive a weekly summary of […]
The WiR: Google Announces Raft of New VR and Mobile Innovation, Liberty Global Acquires Cable & Wireless, Facebook Audience Network Introduces Desktop Video
In this week’s Week in Review: Google announces new VR and messaging capabilities, Liberty Global acquires Cable & Wireless. To receive a weekly summary of industry news and other […]
The WiR: EU Blocks O2/Three Merger, Snapchat Doubles CPMs for Vertical Video Ads, Economist Launches New Video Initatives
In this week’s Week in Review: Comcast buys StickyAds.tv, Amazon launches YouTube style video, Snapchat charges for vertical video ads. To receive a weekly summary of industry news and […]
The WiR: Rovi Acquires Tivo, Vimeo Acquires VHX and the NewFronts Round-Up
In this week’s Week in Review: Rovi is to acquire TiVo, Vimeo acquires VHX and we provide a round-up of the announcements made at this week’s NewFronts. To receive […]
The WiR: Google Tweaks Dynamic Allocation to Fend Off Header Bidding, Facebook Announces Ten Year Roadmap at F8, NBCUniversal Enhances Audience Targeting Platform
In this week’s Week in Review: Facebook present Sponsored Messages as part of ten year roadmap at F8 2016, Google introduces Dynamic Allocation in a major change to DoubleClick […]