Category Archives: Agency

The WIR: Half of UK Households Subscribe to SVODs, CTV Accounts for 39 Percent of Telaria’s Revenues, and ProSiebenSat.1 Hails Success of Joyn

In this week’s Week in Review: Ofcom says the UK is becoming a “nation of streamers”, CTV climbs to account for nearly 40 percent of Telaria’s revenues, and ProSiebenSat.1 […]

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The WIR: Retailers’ YouTube Spending Falls Twenty Percent, Mediaocean and Operative Collaborate on TV Buying Automation, and European Pay TV Execs Aren’t Worried by OTT

YouTube

In this week’s Week in Review: Retailers cut ad spend on YouTube, Mediaocean and Operative partner for TV buying automation, and European TV executives feel positive about the impact […]

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