Category Archives: Agency

The WIR: Facebook Launches Upfront Style Ad Sales, Channel 4 Trials SVOD Service, and Sky AdSmart Launches in Germany

In this week’s Week in Review: Facebook targets upfront budgets with ‘Facebook Showcase’, Channel 4 trials a new ad-free subscription streaming service, and Sky launches its addressable TV advertising […]

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The WIR: Major Brands Pause YouTube Spending, CTV Sales Grow Nine-Fold at The Trade Desk, and Amazon Tipped to Claim Ten Percent of US Digital Ad Sales Next Year

YouTube

In this week’s Week in Review: Major brands pull ads from YouTube following the latest brand safety scandal, CTV continues to drive The Trade Desk growth, and Amazon is […]

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The WIR: AT&T’s DirecTV Continues to Lose Subscribers, Digital Publishers Launch Video Measurement Alliance, and Ebiquity Warns that UK Broadcasters are Reaching ‘Tipping Point’

In this week’s Week in Review: DirecTV subscriber numbers continue to drop, digital publishers launch a new alliance, and Ebiquity finds UK broadcasters reaching a ‘tipping point’. To receive […]

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