Category Archives: Agency

The WIR: Amazon Wants to Sell OTT Ads Outside of Fire TV, IAB Set Out Actions to Address the ICO’s RTB Concerns, and NBCU Launches a New Ad Buying Platform to Unify TV and Video

In this week’s Week in Review: Amazon is in talks to begin selling OTT inventory outside of its own Amazon Fire TV platform, the IAB lays out actions to […]

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The WIR: ProSieben and Discovery Launch Joyn Plus+, Mediahuis Explores Acquisition of The Telegraph, and UEFA Considers a Move into Champions League Streaming

In this week’s Week in Review: Mediahuis considers buying The Telegraph, UEFA touts a potential move into OTT, and Discovery and ProSieben take the “add a plus on the […]

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The WIR: Mediaset Raises its Stake in ProSieben, Google Strips Contextual Content Categories from Bid Requests, and Disney+ Reaches 10 Million Subscribers at Launch

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In this week’s Week in Review: Mediaset continues investing in ProSieben as ProSieben dispels merger rumours, Google announces plans to remove contextual content categories from bid requests, and Disney+ […]

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