Appnexus have announced they’re to integrate video inventory from Brightroll’s BRX ad exchange into the AppNexus platform, enabling their partner with advertisers to buy video inventory for the first […]
Category Archives: Ad Tech
HIRO Media Completes $5M Funding Round for US Expansion
Israeli video ad tech firm Hiro Media have raised $5 million to fund a stronger play in the US market. The funding will be used to open a ‘Center of Development […]
SpotXchange To Allow Users to Skip Video Ads for $0.10 (Yes, That’s $100 CPM)
SpotXchange have launched SkipIt, a service that allows users to viewers to skip video ads for $0.10. Users top up an account which they can then use to bypass […]
Syndication Can Help Solve Video’s Supply Problem
The video advertising industry has a supply problem. While video publishers are enjoying soaring CPMs, the shortage of premium inventory is limiting growth and prevents advertisers from being achieving […]
US Video RTB Spend to Hit $667 Million in 2013, Say Forrester
A study by Forrester Consulting commissioned by real-time bidding (RTB) supply-side specialists SpotXchange, predicts that online video advertising will continue to grow and will account for 21.8 percent of all […]
Smartclip CEO Jean-Pierre Fumagalli Talks Connected TV, Metrics and Video RTB
There are few people who have direct experience of both online video and connected TV advertising, and fewer still with experience of both the buy and the sell side. […]
Shazam’s David Jones on the Move to the Second Screen
Next week Shazam will be one of the most eagerly anticipated companies represented at the IP&TV World Forum (London, 20-22 March). With 180 million users spread across 200 countries around the […]
AdRise Launch RTB-Based Connected TV Ad Platform
AdRise have launched ‘adRise Connect’, Connected TV distribution platform that enables premium content owners to build, distribute, and monetize video apps via RTB for all the major Connected TV […]
Youku and Tudou Merge to Create China’s Largest Online Video Company
Youku and Tudou announced today they have signed a definitive agreement for Tudou to merge with Youku in a 100% stock-for-stock transaction thought to be worth $1 billion. The […]
Video and Connected TV Advertising on LinkedIn
VAN has started a group on LinkedIn dedicated to the video advertising and connected TV advertising industry, (imaginatively) titled ‘Video and Connected TV Advertising‘. The group is for everyone […]
Videoplaza Launch Device-Agnostic Video Ad Platform
Videoplaza, the sell side video ad management platform, has launched ‘Karbon’, which they say is the first device aware ad platform, which enables publishers to monetise their video content […]