The data-driven advertising industry is no stranger to scraps. From day one, the industry has been forced into one fight after another. And it might have yet another battle […]
Category Archives: Ad Tech
Adap.tv’s Campaign Optimizer Predicts Price and Performance
Adap.tv have unveiled ‘Campaign Optimizer’ for video ad campaigns, which is designed to help buyers predict the results of a campaign before launch. Buyers first set their performance goals, […]
YuMe Launch AFP 4.0, Introduce ‘Quickstart’ for New Video Publishers
YuMe, a video ad network and ad platform, have launched of ACE for Publishers 4.0 (AFP 4.0). The company describe Ace as a ‘complete video ad management suite that […]
Second Screen Advertising: Connecting to the Consumer
Dean Donaldson is Global Director of Innovation for DG & MediaMind, who launched their dual screen video advertising platform earlier this year. Here Dean talks about how consumers are using the […]
Yahoo Form Content Partnership With CNBC
Yahoo and finance broadcaster CNBC today announced that they’re forming a strategic content alliance. The deal will allow CNBC to significantly expand their online presence, while Yahoo Finance’s content […]
PwC: Russia to Become Largest EMEA TV Ad Market by 2016
Russia will become the leading TV advertising market in EMEA by 2016, according to a report published by Price Waterhouse Coopers. TV advertising spending in Russia surged by 20.2 […]
Ad of the Week: Turn, ‘The Moment of Decision’, Gyro
This week’s ad of the week was created for none other than audience buying platform, Turn. Okay, so there were some more creative ads made this week, but it’s […]
James Ziepeure, COO of VeNA on the Growth of Video Advertising in Asia Pacific
As the world’s economic centre shifts towards Asia, the video advertising industry in Asia-Pacific is reaping the rewards. Here, James Zipeure, COO at Video and Entertainment Network Asia (VeNA), […]
Worth a Look: Microsoft Scales Back TV Ad Ambitions
Microsoft have started to scale back their (non-connected) TV advertising ambitions in hte US, say Adweek. The Microsoft Advertising TV Network has been a division focused on selling TV […]
Worth a Look: OMMA Panel on the Role of the GRP in Online Video
OMMA recently held a panel on the role of the GRP in online video and as you’d expect, the debate centred on whether the video industry needs to ape […]