There are few people in advertising better informed about what’s happening in TV and video than those working in ad tech. The technological middlemen enjoy an unrivalled vantage point […]
Category Archives: Ad Tech
Facebook to (Finally) Launch Video Advertising Product Next Year
The Facebook video advertising strategy has been a topic of speculation for almost as long as Facebook has existed. Now Ad Age have reported that Facebook have been holding preliminary […]
Twitter and Nielsen Join Forces to Create the ‘Nielsen Twitter TV Rating’
Nielsen and Twitter have announced an agreement to create the “Nielsen Twitter TV Rating” for the US market. The companies will deliver a syndicated-standard metric around the reach of […]
Will 2013 Be Programmatic Video Advertising’s Big Year?
Video advertising has been traded programmatically via exchanges for a couple of years now, but 2013 is set to be the most competitive yet. While we’re loathe to mention […]
Connected TV Will Take Over the Living Room in 2013
In the first instalment of VAN’s 2013 prediction series, Jean-Pierre Fumagalli, CEO of Smartclip, Europe’s largest multichannel video ad network, sets out what he thinks will happen in connected TV advertising […]
How Veenome is Bringing Brand Safety to the Long Tail
Monetising video’s long tail inventory is a tricky business. Brand safety is paramount in the video world, but even the most scrupulous of ad networks and exchanges can find […]
Q&A with Rags Gupta, Videoplaza’s New CCO
Rags is Videoplaza’s newly appointed Chief Commercial Officer. Videoplaza help broadcasters, publishers and ad networks to maximise their advertising revenues from IP-delivered video advertising. Its sell side ad management […]
Sony Partner with Ensequence for Connected TV Ads
Ensequence and Sony Electronics are to embed Ensequence’s platform software across all Sony Connected TVs, which they say will enable more scalable contextual programming and advertising. The partnership finally […]
MediaMath Take Video and Mobile In House with Tap.me Acquisition
MediaMath are the latest of the exchange players to join the migration towards programmatic video with the acquisition of Tap.me, a Chicago-based mobile and video technology company that was founded […]
OneSpot Raises $1.5 Million to Put Branded Content in MPUs
While many advocates of native advertising present hole-riddled arguments in favour of unscalable business models, it’s clear that native advertising has some role to play, as indeed it always […]
Video and Social to Drive Growth While TV Slows, Say ZenithOptimedia
Television’s share of global ad spend has ‘stabilised’ after three decades of steady growth, say ZenithOptimedia. TV accounted for 31% of spend in 1980, 32% in 1990, 36% in […]