Pre-roll is considered the least interruptive video format across devices, at least when compared to mid-roll and outstream ads, according to new research by video ad platform YuMe and […]
Category Archives: Ad Tech
The WiR: European Commission Give Fox’s Sky Takeover Green Light, YouTube TV Officially Launches, Facebook ‘Refused’ to Remove Child Porn and Terror Content After Warning
In this week’s Week in Review: European Commission give Fox’s Sky takeover green light, mobile video drives UK digital ad spend over £10 Billion, Facebook ‘refused’ to remove child […]
Rocket Fuel and IAS Study Finds Up to 70 Percent of In-Stream Video is Misrepresented In-Banner
Rocket Fuel today announced the results of a study they carried out with verification specialist Integral Ad Science (IAS), which they say showed that within a particular set of […]
How is VR Marketing Faring One Year after the Release of the Oculus Rift?
Earlier this week it was the first anniversary of the release of the Facebook-owned Oculus Rift, the device responsible for the renewed excitement around virtual reality, so this is a […]
GroupM Partners with OpenSlate to Mitigate YouTube Brand Safety Risks
GroupM, the media investment management unit of WPP, announced it is partnering with OpenSlate, a YouTube analytics platform, to enhance brand safety on their YouTube media buys. The move follows […]
The Guardian is Suing Rubicon Project for Allegedly Failing to Disclose Buy-Side Fees
The Guardian is to sue Rubicon Project, a sell-side ad technology company, for failing to disclose fees they charged advertisers. The disputed figure is believed to be in the […]
The WiR: Google’s Ad Policy Overhaul Fails to Stop Big Brand Exodus, UK Advertisers Increasingly Moving Marketing Services In-House, Adobe Launches Advertising Cloud
In this week’s Week in Review: Google’s policy overhaul not enough to stop brands suspending YouTube advertising, Adobe launches Advertising Cloud as part of move to improve competitiveness and […]
What Will Be the Fall-Out from Facebook’s Push into Header Bidding?
Facebook’s entry into the header bidding market yesterday sent shockwaves through the sell-side market. Here programmatic expert Paul Gubbins explains the likely impact on the rest of the market. […]
Dutch Telco Altice Acquires Teads for €285 Million
Dutch telco Altice announced today that it to acquire Teads, the outstream video advertising marketplace. The acquisition values Teads at €285 million, following what was a strong year for […]
LoopMe say AI is More than Tripling Video Completion Rates
As artificial intelligence (AI) starts to be used in digital advertising – an industry famed for its tech-speak smoke and mirrors – it’s safe to say that we’re in for […]
NYIAX Announces the World’s First Advertising Contract Exchange, Powered by NASDAQ
> The latest addition to the ad tech ecosystem is an interesting proposition. Earlier today NYIAX (New York Interactive Advertising Exchange) – was announced. The new exchange will use Nasdaq’s technology, […]