In this week’s Week in Review: Amazon reportedly plans new ad-supported channels for Fire TV, Snap launches a new ad network for apps, and Discovery aims to become the […]
Category Archives: Ad Tech
ITV Launches New Programmatic Sales Platform with Amobee
UK broadcaster ITV today announced a partnership with SingTel-owned ad tech company Amobee to build a new programmatic trading platform for video ad inventory on ITV’s on-demand platform, ITV […]
Programmatically Traded Ads Outperform Direct Buys on Viewability says IAS
Buy-side pressure for better media quality from programmatically traded inventory is paying off according to the verification and measurement company Integral Ad Science, which found that programmatically traded ads […]
Video Ads Feel the Force of 5G
Many of the changes 4G bought to media and advertising were hard to see coming, and similarly it’s difficult to say with much certainty what exact effects 5G will […]
Sizmek Files for Chapter 11 Bankruptcy
Sizmek, the advertising technology company acquired by private-equity firm Vector Capital for $122 million in 2016, has filed for Chapter 11 bankruptcy. The buy-side advertising platform, today announced that […]
The WIR: MRC Proposes New Measurement Standards, YouTube Pulls Back on Original Content, and The Trade Desk Announces China Expansion
In this week’s Week in Review: The MRC proposes new video ad measurement standards, YouTube axes some of its more expensive original shows, and The Trade Desk’s programmatic trading […]
Unilever Clamps Down on Brand Safety and Bot Fraud With ‘Trusted Publishers’ Network
Unilever, one of the world’s largest advertisers, will begin allocating the majority of its digital advertising budget to a network of hand picked publishers as it seeks more effective […]
Cloud of Uncertainty Hangs Over UGC and News Aggregators as EU Approves New Copyright Directive
The European Parliament earlier today voted in favour of the EU’s controversial new Copyright Directive by a margin of 348 to 278. The new laws are designed to strengthen […]
How Linius Uses ‘Video Virtualisation’ for Hyper-Personalisation
As artificial intelligence and machine learning technologies evolve, media companies are increasingly using personalisation as a point of differentiation, both in terms of advertising and in terms of surfacing […]
The WIR: Amazon Tests Mobile Search Video Ads, Digital Business Spending Keeps UK TV Ad Revenues Stable, and Consumers Approve of Digital Advertising… Until It’s Explained to Them
In this week’s Week in Review: Amazon tests new video ads on its smartphone app, Thinkbox finds digital companies are helping keep UK TV revenues stable, and the ICO […]
Is Video Ad ‘Breakage’ the Biggest Problem You’ve Never Heard Of?
Ad measurement and authentication company DoubleVerify bought Belgian ad tech business Zentrick last month to help tackle ‘breakage’ in video advertising. Breakage occurs when a video ad fails to […]