RTL Group, Europe’s largest pan-European broadcaster, announced today their decision to take full ownership of SpotX, a platform for ad-serving and programmatic ad sales. Having previously acquired a 65 […]
Category Archives: Ad Tech
Broadcasters and Pay TV Operators Need to Agree on Sharing Revenue for Addressable TV Advertising
Addressable TV is set to revolutionise TV advertising and provides a “golden opportunity” to the TV advertising world as it fends off challenges from Google. To smooth its arrival, […]
RhythmOne in Talks with YuMe Over a Potential Buyout
British online advertising company RhythmOne and Silicon Valley based YuMe have both separately confirmed that they have entered talks concerning a potential buyout. Following press speculation, RhythmOne released a […]
PE Firm Buys Majority Stake in DoubleVerify
DoubleVerify, a provider of digital media measurement software and analytics, has become the latest ad tech company to draw interest from the private equity sector as Providence Equity Investment has […]
Programmatic Connected TV Advertising Will Only Scale with Universal Identifiers
Whilst we’re seeing widespread industry acceptance of the opportunities offered by data-driven targeting, the connected TV world still doesn’t have a universal identifier for advertising (IFA). Here Eric Hoffert, SVP of […]
Advertiser Trade Bodies Join Forces to Call for More Accountability from Google and Facebook
The IPA has formally called upon Google YouTube and Facebook to work with the IPA and ISBA, who represent the UK’s biggest advertising agencies and advertisers, to bring the […]
Videology Secures $80 Million Credit Facility for Advanced TV Push
Videology have secured an $80 million international credit facility with FastPay, a financial technology company that provides lending and payment solutions to digital businesses, along with Tennenbaum Capital Partners, LLC. Videology is […]
Tremor Video Sells its DSP Tech to Taptica for $50 Million
Taptica, a mobile advertising platform, today announced the acquisition of Tremor Video’s demand-side platform (DSP) for $50 million. “Tremor Video DSP” will operate as an independent division of Taptica, and will […]
A Response to Blockchains’ Critics: Issues of Scale, Transparency and Threats to Intermediaries
Blockchain technology has been called the next internet, revolutionary and transformative. Such grandiose terms may be applicable, but these descriptions also attract skeptics. Some of the most-oft-voiced criticisms of […]
Extreme Reach say there are Encouraging Signs that Fraud is on the Decline
In recent years video advertising has tended to attract negative headlines, but a new study from video and TV ad platform Extreme Reach suggests the industry is finally starting to […]
TV Industry Can’t Afford to Overlook the Convergence of Martech and Ad Tech
Whilst the TV has made some significant strides in terms of moving forward on developing data-driven offerings over recent years, there’s still a tendency to focus mainly on the […]