There are few certainties for the year ahead in television. We know that the streaming wars will continue to ramp up, with new offerings from NBCUniversal, WarnerMedia and others […]
Category Archives: Ad Tech
Evolving Consumption Habits Call for Cross-Screen Strategies
[This is a sponsored post for Xandr, written by Daniel Clayman, Xandr’s VP Northern Europe] As the boundaries between traditional broadcasting and online viewing blur, households are awash with […]
The WIR: FTC Threatens to Block Facebook’s Consolidation Plans, Zenith Predicts TV Ad Spend Stagnation, and Amazon and DAZN Outbid Sky for Champions League in Germany
In this week’s Week in Review: The FTC threatens to block Facebook’s merger plans, Zenith predicts no TV growth for three years, and Sky loses Champions League broadcasting rights […]
Is France’s IPTV Market Holding Back OTT Innovation?
France’s over-the-top (OTT) market is generally considered to be one of the most advanced in Europe, with most research placing it as either second or third in Europe in […]
Will Amazon’s IMDb TV Give AVOD its Pokémon GO Moment?
Amongst all the big streaming services which have been announced and launched this year, Amazon’s ad-supported service IMDb TV (née Freedive) has been somewhat lost in the noise. But […]
“We Don’t Want to Blindly Stop RTB” says the ICO’s Simon McDougall
Earlier this year, the UK’s data protection authority the Information Commissioner’s Office (ICO) fired something of a warning shot towards the ad tech sector with its ‘Update report into […]
The UK Market Needs to Learn from America’s CTV Successes
Connected-TV adoption has grown quickly in the UK over the past decade, but CTV advertising hasn’t yet fulfilled its potential. Here Bill Swanson, VP EMEA at Telaria, looks at […]
The WIR: ProSieben and Discovery Launch Joyn Plus+, Mediahuis Explores Acquisition of The Telegraph, and UEFA Considers a Move into Champions League Streaming
In this week’s Week in Review: Mediahuis considers buying The Telegraph, UEFA touts a potential move into OTT, and Discovery and ProSieben take the “add a plus on the […]
How Can Brands Best Protect Themselves on CTV?
As ad spend on connected-TV grows, there are still a number of key issues which need to be ironed out. Some will require changes from OTT platforms themselves and […]