Compared to some of the other tech giants, Amazon is still a relatively small player in the advertising world. Google’s total ad revenues in their most recent quarterly financial […]
Category Archives: Ad Tech
The WiR: The Trade Desk’s Revenues Soar, Cadent Launches Addressable TV Platform, and Disney Unveils ‘Disney +’
In this week’s Week in Review: The Trade Desk continues its winning streak with a strong Q3, Cadent launched a new addressable TV buying platform, and Disney reveals new […]
Q&A: Amobee COO Domenic Venuto Explains the Videology Acquisition
When Videology put itself up for sale earlier this year, the company drew strong interest from a number of parties including an alliance of European broadcasters, but the eventual […]
We Need More Stringent Standards for Outcome-Based Marketing says Xaxis’ Harcus
Xaxis recently announced a new six-second video ad format that allows clients to run campaigns across premium content on platforms including Snapchat, Spotify, and Twitter. In this Q&A, Harry […]
The WIR: Facebook Watch “Still Well Behind YouTube”, Snapchat Shows Launch in UK, and TV Live Streaming Sees Huge Growth
In this week’s Week in Review: Facebook admits Watch is still lagging far behind YouTube, Snapchat launches TV-like shows in the UK, and live streaming of TV sees huge […]
European Broadcasters are Still Interested in Building a Joint Ad Tech Stack says SevenOne Media’s Mittnacht
As broadcasters continue to form alliances and cooperatives to compete against global giants, ProSiebenSat.1 has been one of the more active players on this front – the company is […]
We Need to Set the Ground Rules for Programmatic Auctions says BidSwitch’s Barry Adams
The ability to influence programmatic auction dynamics is a powerful thing and can tip the balance in favour of one ad tech vendor over another. So it has hardly […]
The WIR: WPP Posts Disappointing Q3 Results, Facebook and YouTube Say They’re Open to JIC Measurement, and Deutsche Telekom Launches OTT Service
In this week’s Week in Review: Holding group shares slide after WPP’s Q3 results disappoint, Facebook and YouTube say they’re open to joint industry currency measurement, and Deutsche Telekom […]
How ‘Bring Your Own Device’ Platforms are Shaking Up In-Transit Advertising
The emergence of ‘bring your own device’ platforms is making in-transit entertainment viable for a much wider range of airlines and train operators, as media can be served to […]
Striking Out on Your Own: What is Life Like as an Advertising Consultant?
For some who’ve been in the industry a long time, the world of consultancy represents an attractive alternative to their previous work, giving them an opportunity to use the […]