Playable, a company which enables marketers to add video into their email campaigns, today announced the launch of a new stock video library, which businesses can use to search […]
Category Archives: Ad Tech
The WIR: ITV Forecasts Coronavirus Hit on Ad Sales, Quibi Raises Another $750 Million, and the Independent Reports Third Straight Year of Profitability
In this week’s Week in Review: ITV’s 2019 performance is marred by forecasts of a coronavirus-led ad sales slump, Quibi brings its total funding pre-launch to $1.75 billion, and […]
Across the Industry, Laziness and Inertia are Holding Back Advertising Innovation
Almost every week we hear about new ad formats and creative solutions being released by ad tech companies, agencies, or publishers, promising advertisers exciting new ways to connect with their […]
The Industry Answers: If You Could Fix One Thing in Mobile Video Advertising, What Would it Be?
As more and more video viewing shifts to mobile, we’re seeing ad budgets move in that direction too – eMarketer predicts that mobile will account for over fifty percent […]
Comcast Acquires Free Ad-Supported Streaming TV Service XUMO
US telco Comcast has announced a deal to buy free ad-supported streaming TV (FAST) service XUMO for an undisclosed fee. Comcast says XUMO will continue to operate as an […]
LiveRamp, Beeswax and Beachfront Collaborate for Privacy-First Targeted CTV Advertising
Demand-side platform (DSP) Beeswax and video ad management platform Beachfront announced today that they have both adopted LiveRamp’s ‘IdentityLink’ identifier for connected-TV advertising, a move which the two say […]
Why Bridging the Gap Between Commercial and Editorial is Key for Dugout
In the past few years we’ve seen a lot of sports clubs become more active in making use of their valuable video assets, either for marketing, or to add […]
Is TURTLEDOVE the Future for Behavioural Targeting in a World Without Cookies?
Last August, Google launched an initiative to develop a set of open standards to enhance privacy on the web, which it called a ‘privacy sandbox’. While the sandbox was […]
Advertisers Are Still Slow to Exploit Shoppable Video
Shoppable video ads are by no means new – YouTube for example first debuted its shoppable format back in 2015. But we’ve seen some interesting developments in the space […]
Vevo’s Consumption in the Living Room is Growing Faster Than Anywhere Else
While Vevo has historically distributed its content predominantly through desktops via YouTube, OTT has opened up new opportunities to bring music videos back to the living room says James […]
The WIR: Roku’s Doubles its Video Ad Impressions in 2019, the BBC’s Chairman Warns Against a Subscription Model for the Broadcaster, and IGTV Trials Video Ads
In this week’s Week in Review: Roku’s platform business continues to grow, the BBC’s chairman warns against a subscription model for the BBC, and Instagram trials video ads on […]