Targeted advertising on TV causes headaches when it comes to using personal data, as gaining consent in the TV environment is tricky. In this piece Stéphanie Magnan, head of […]
Category Archives: Ad Tech
Xandr Ramps Up Community’s Reach with A+E, AMC and Cheddar
AT&T’s advanced advertising arm Xandr announced today that A+E Networks, AMC Networks and Cheddar have all joined Community, its video marketplace which was launched earlier this year. The additions […]
The WIR: Netflix Denies Ads Speculation, Blackstone Buys Vungle for $750 Million, and the BBC and ITV Unveil BritBox Plans
In this week’s Week in Review: Netflix says it won’t turn to ads despite slowing subscriber growth, Blackstone buys mobile video ad tech company Vungle, and the BBC and […]
Reaching In-Travel Audiences: How In-Transit Advertising is Set to Take Off
One of the most interesting emerging frontiers of programmatic trading is the in-transit space, enabled by the emergence of ‘bring your own device’ (BYOD) systems where customers access content […]
The WIR: WPP Sells Majority Stake in Kantar, Google and Amazon Call an OTT Ceasefire, and France Passes its New Tech Tax
In this week’s Week in Review: WPP sells a 60 percent of Kantar to Bain Capital, Google and Amazon call off their OTT hostility, and France passes its new […]
Why It’s Time for Rewarded Video to Thrive Outside of Gaming Apps
Rewarded video advertising, where consumers get in-app rewards in exchange for watching video ads, has so far largely been restricted to gaming. But Glenn Fishback, chief revenue officer at […]
Leading Experts Say It’s Too Early to Expect Much from the US GAFA Antitrust Investigations
Reports that the US Department of Justice (DOJ) and Federal Trade Commission are launching antitrust investigations into Google, Facebook, Amazon and Apple shook the industry when they were first […]
The WIR: UK’s Data Regulator Cracks Down on Cookie Consent, Ofcom says PSBs Need More Protection, and Apple News+ Underwhelms Publishers
In this week’s Week in Review: The UK’s ICO issues new guidance on cookies, Ofcom moves to protect PSBs against digital competitors, and publisher report disappointing revenues from Apple […]
Taboola News Wants to Own the Minus 1 Screen on Android
Taboola’s business started off selling links to third party content on publishers’ pages, but over the past few years it’s focussed much more on applying its content recommendation tech […]
G20 Leaders Call for Urgent Action on Tackling Terror Live Streaming
World leaders at the G20 summit in Osaka have issued a statement calling on online platforms to do more to counter live streaming and distribution of terrorist attacks and […]