With tighter legal restrictions on data use in advertising, browser crackdowns on third-party cookies, and increased consumer concern around how personal data is used in advertising, contextual targeting is […]
Category Archives: Ad Tech
The WIR: Digital Native Publishers Form a Video Ad Alliance, OpenAP Expands into Ad Trading, and Google Prunes its News Tab in France
In this week’s Week in Review: BuzzFeed, Group Nine Media and Insider form an alliance, OpenAP moves beyond standardisation, and Google makes moves to avoid paying publishers in France. […]
Contextual Targeting Has Evolved, but Advertisers Haven’t Caught Up
The much debated ‘death’ of third party cookie targeting is predicted by some to give a new lease of life to contextual targeting, which doesn’t require third-party cookies to […]
TV is Entering a New Era of Renaissance
There are a number of factors helping those working within the digital video space to finally appreciate the value and efficiency of traditional TV says Maria Flores Portillo, general […]
The Shared Device Problem for TV Attribution Still Needs to be Solved
As OTT devices and Smart TVs usher in a host of new online capabilities, it opens up opportunities for the same sorts of attribution modelling used in digital advertising […]
The WIR: Jamie West Set to Leave Sky, AT&T Considers Selling DirecTV, and Facebook Announces Portal TV
In this week’s Week in Review: Jamie West is set to leave Sky, AT&T considers offloading satellite TV unit DirecTV, and Facebook brings its Portal video messaging hardware to […]
The World’s Biggest Companies are All Betting Their Business on Digital Advertising
The changes we’ve seen at DMEXCO over the years reflect the maturation of the digital advertising market says Michael Rubenstein, president of AppNexus, a Xandr Company. While once startups […]
Roku and Amazon Will Push European OTT to Up Its Game
Both Roku and Amazon’s Fire TV have announced further expansions into Europe in the past few weeks, and this will force the entire OTT ecosystem to continue to improve […]
Siloed Data Can Lead to Tribal Warfare Within Organisations
There’s no excuse for businesses not to use data available to them to inform their decision making says Cameron Church, founder of Watching That, though it does have to […]
Why Less is More with Video Ad Campaign Exposure
Earlier this year, Sublime conducted research into the relationship between exposure to a video ad campaign and the user’s awareness of that campaign, and found that in many cases […]
Contextual Targeting Could Solve YouTube’s Child Privacy Problems
Earlier this month, YouTube was handed fines totalling $170 million over improper handling of children’s data on its platform – but these problems could be solved by contextual targeting […]