As the first point of contact with consumers, publishers are in most cases shouldering the burden of gaining user consent for data usage under the EU’s new General Data […]
Category Archives: Ad Tech
Ad Industry Must Remain Flexible and Adaptable After GDPR Deadline, says OpenX’s McPherson
With the deadline for the EU’s General Data Protection Regulation (GDPR) less than a week away, there are many within adland still scrambling to reach compliance before May 25th. […]
The WIR: Google Pauses Autoplay Video Blocking, CBS Takes Shari Redstone to Court, and UK Sports Publishers Form Outstream Video Alliance
In this week’s Week in Review: Google temporarily suspends its blocking of autoplay video with audio on Chrome, CBS takes Shari Redstone to court in an effort to block […]
WFA Issues Demand for Reform of Digital Ad Ecosystem
The World Federation of Advertisers (WFA), a trade body which aims to represent the interests of marketers worldwide, today issued a ‘Global Media Charter’ in which it demands reform […]
Publishers Banked on Facebook for Too Long, and Now They Can’t
Facebook’s deprioritisation of publishers on the News Feed earlier this year caused something of a crisis for those who had become reliant on the social network for distribution, but […]
Videology Announces Conditional Asset Sale to Amobee Alongside Bankruptcy Filings
TV and video advertising software provider Videology has filed voluntary petitions for relief under Chapter 11 of the US Bankruptcy Code, and has agreed a conditional asset purchase deal […]
How Viber Monetises Messaging Without Mining Chats for Data
Messaging apps have access to a potential goldmine of advertiser-friendly data, given the access they have to conversations between users, but most users are uncomfortable with the idea of […]
AI Could be Key to Breaking up YouTube’s Video Monopoly – Fireside Chat with Vevo’s Kevin McGurn
Vevo’s chief sales officer Kevin McGurn has been working with over-the-top (OTT) inventory longer than most, having also worked for Hulu between 2007-2013. In this fireside chat with VAN […]
Digital Element’s Charlie Johnson on How Broadcasters can Beat VPNs
Virtual Private Networks (VPNs) cause a host of problems for digital publishers and broadcasters, making it hard to use location data to target ads, and allowing users to get […]