The Ozone Project is one of the newest in a series of publisher alliances which have sprung up in the UK (and across Europe and the States) which seek […]
Category Archives: Ad Tech
Sports are Driving Live Streaming at Scale says FreeWheel’s Bremond
FreeWheel’s mission statement is to give TV a way to defend itself against the digital threat says FreeWheel’s European managing director Thomas Bremond, and its working with broadcasters to […]
How AppNexus Balances Buy-Side and Sell-Side Interests
While demand-side platforms (DSPs) and supply-side platforms (SSPs) are locked in a back and forth of tweaking auction mechanics to generate better yields for their clients, AppNexus is in […]
The WiR: Comcast and Fox Head to Auction for Sky, Ofcom Outlines Case for Regulation of Online Media, and Amazon Set to Become Third Largest Digital Ad Seller in US
In this week’s Week in Review: Comcast and Fox’s battle for Sky concludes with an auction, Ofcom outlines the case for regulation of online media, and Amazon is set […]
Personalisation Shouldn’t be the Preserve of the Tech Giants says IRIS.TV’s Hyden
While traditional media companies have usually been ‘content first’, while companies like Google, Facebook and Amazon specialised in understanding the likes and dislikes of consumers says IRIS.TV’s co-founder and […]
Viewability Rates Are the Industry’s Dirty Little Secret says Spotify’s Danzis
Viewability rates, measured by the MRC’s standards, haven’t really improved over the past few quarters says Spotify’s global head of video monetisation Brian Danzis. But things look even worse […]
How JCDecaux Are Chasing After Programmatic Budgets for DOOH
Earlier this summer outdoor advertising giant JCDecaux announced the launch of Viewed Impressions for Out Of Home (VIOOH), a new global platform to enable programmatic planning and trading of […]
The WiR: Huawei Launches OTT Service in Europe, Nielsen Considers Sale, and Sizmek Announces Advanced TV Solution
In this week’s Week in Review: Huawei launches its mobile OTT service in Europe, Nielsen reveals plans for potential sale, and Sizmek launches a new advanced TV offering. To […]
Advertisers and Agencies Struggle with ‘One Size Fits All’ Viewability Standards
Measurement and analytics company Integral Ad Science (IAS) last week launched a new blocking capability that it says enables advertisers to protect their ads from risky content and ad […]
Oath Unifies Ad Tech Under New Brand ‘Oath Ad Platforms’
Oath announced this morning that it’s uniting its ad tech brands under one new brand, ‘Oath Ad Platforms’, a move which the company hopes will make it easier for […]
The WiR: Fox Invests $100 Million in Live Streaming Startup, Mindshare Launches First Blockchain Programmatic Alliance Prototype, and Amazon Unifies its Ad Products
In this week’s Week in Review: Fox invests $100 million in new live-streaming platform Caffeine, Mindshare announces the first fruits of its blockchain programmatic alliance, and Amazon unifies its […]