TV advertising has undergone a remarkably speedy technological and cultural reformation and we’re now entering the most exciting phase in the industry’s history. Here John Tigg SVP of Enterprise […]
Category Archives: Ad Tech
Key Takeaways from the Cannes Lions
Whilst agency dissatisfaction with the Cannes Lions event itself stole the headlines this year as Publicis announced they wouldn’t return and WPP’s chief executive Sir Martin Sorrell lamented the […]
AdLedger, a Blockchain Consortium, Emergest to Promote Blockchain in Ad Tech
A new consortium has emerged in New York that aims to kickstart the deployment of blockchain across the online advertising ecosystem. The ‘AdLedger Consortium’ is comprised of advertising and […]
GroupM’s Clive Page Explains the Role the Addressable TV Unit Plays within WPP
It is sometimes difficult for agencies to settle on who is going to be responsible for addressable TV advertising. On the one hand you have the ‘traditional’ TV traders […]
Comcast Launches Blockchain Solution with Multiple Major Broadcasters Already on Board
Comcast’s Advanced Advertising Group, a newly-formed division of Comcast Cable that is composed of Comcast’s various ad tech acquisitions – Strata, FreeWheel, and Visible World – announced today today announced an initiative […]
The WIR: European TV Giants Found Video Ad Exchange, Verizon Completes Yahoo Acquisition, SpotX Introduces ‘Audience Lock’
In this week’s Week in Review:ProSiebenSat.1, TF1 Group, and Mediaset have jointly established a video ad exchange, Verizon has completed the acquisition of Yahoo, prompting Marissa Mayer’s exit, and […]
The TV Industry has to Stop Fighting Yesterday’s Battles says IPONWEB’s Golbere
One of the themes discussed at our TV Rise event was the convergence of ad tech and martech and the implications for the TV industry. The technological revolution that […]
Sky and Virgin Media Confirm AdSmart Partnership in Watershed Deal for Addressable TV in the UK
Sky and Virgin Media have officially announced a partnership in the UK today that will allow Virgin Media to use Sky’s Adsmart technology for addressable TV and VOD. It has […]
Altice USA is Expected to Raise $1.35 Billion in IPO
Altice have announced that Altice USA it to launch its initial public offering (IPO), by selling more than 46.55 million shares of Class A common stock, which is expected to […]
Now’s Not the Time to Brush Ad Fraud Under the Carpet
In an industry where we tend to move from one shiny thing to another, it’s easy to forget that just because we’ve discussed a problem extensively, it doesn’t necessarily […]
The WIR: Google Confirms Ad-Blocker, Marketers Call for Clear and Consistent Guidance on GDPR, Murdoch Brothers in Talks with Ofcom Over Sky Takeover, EC Grants Conditional Approval for Vivendi Telecom Italia Deal
In this week’s Week in Review: Google have confirmed they’re going to launch an ad-blocker and have revealed how it will work, marketers have called for clear and consistent […]