In this week’s Week in Review: Google unveils its new OTT content aggregator Google TV, France’s CNIL announced new restrictions on cookie tracking, and Disney sells video ad tech […]
Category Archives: Ad Tech
The WIR: Quibi Considers a Sale, Facebook Says it Could be Forced Out of Europe, and Social Platforms Agree on New Standards for Tackling Harmful Content
In this week’s Week in Review: Quibi explores its options after a difficult first few months, Facebook said it could be forced to close operations in Europe due to […]
‘Voice Giving’ Ads Seek to Plug Charity Funding Gap
Voice tech business Say It Now has partnered with audio advertising exchange DAX to enable audio ads which prompt charitable donations via smart speakers. Say It Now says the […]
The WIR: Twitch’s Mid Roll Ads Spark Backlash, Trump Casts Doubt on TikTok’s Oracle Deal, and Google Hit with $3.2 Billion Lawsuit over Child Privacy
In this week’s Week in Review: Twitch users turn against mid roll ads, Trump questions TikTok’s deal with Oracle, and Google faces another child privacy lawsuit. To receive an […]
The WIR: S4 Capital Posts its First Profit, Taboola’s Merger with Outbrain is Called Off, and Oracle Stops Selling Third-Party Data in Europe
In this week’s Week in Review: S4 Capital posts its first profit, Taboola’s merger with Outbrain is called off, and Oracle shutters its third-party data business in Europe. To […]
TAG Launches New Accreditation to Tackle Brand Safety
The Trustworthy Accountability Group (TAG), an industry standards body, has today launched a new brand safety certification programme. TAG claims the ‘Brand Safety Certified Program’ is the world’s broadest […]
The WIR: DOJ Prepares Antitrust Charges Against Google, AT&T Considers Selling Xandr, and BBC’s New Boss Warns Channels May be Axed
In this week’s Week in Review: The DOJ prepares to file antitrust charges against Google before the end of the month, AT&T considers selling Xandr, and the BBC’s new […]
Can Conversion Modelling Solve Attribution Headaches in the Post-Cookie World?
The death of third-party cookies in digital advertising is set to pose all sorts of headaches for marketers. The industry is scrambling to find alternative solutions for things like […]
Finally, Agencies are Pushing for Meaningful Change from Social Platforms
After a number of global brands boycotted advertising on Facebook this summer, media buying agencies are launching new initiatives to better hold social media platforms to account on a […]
The WIR: The TikTok Roller Coaster Continues, Pact Warns SVODs are Starving Broadcasters of Content, and WPP’s Read Says the Worst of the Pandemic has Passed
In this week’s Week in Review: TikTok loses a CEO but gains a prospective buyer, Pact warns that broadcasters are being starved of new content, and WPP’s Read says […]
Google Sizes Up Roku and Amazon with New CTV Products
Several recent moves from Google in the connected TV (CTV) space suggest the tech giant is looking to compete more directly with Roku and Amazon with an upcoming CTV […]