Measurement for years now has been picked out as a key area of improvement for OTT, particularly in Europe, but how much progress is actually being made? Here Massimo […]
Category Archives: Ad Tech
ITV Unveils New Addressable Advertising Platform ‘Planet V’
UK broadcaster ITV this morning revealed the first solid details of its upcoming programmatic addressable TV advertising platform, announcing that the platform will be called ‘Planet V’, and will […]
Turning TV Habits into Richer User Profiles
Privacy concerns and regulation are leading many advertisers and broadcasters to look for ways to target consumers which aren’t reliant on personally-identifiable information. While contextual targeting is one obvious […]
The WIR: BritBox Launches as Channel 4 Joins, ProSieben Sees Growth Despite Linear TV Decline, and TikTok Comes Under US National Security Review
In this week’s Week in Review: BritBox Launches in the UK, TV advertising continues to drop for ProSieben, and TikTok comes under investigation in the US. To receive an […]
How are Broadcasters Faring with Shorter Formats, New Ad Pods and Shoppable TV?
Over the past few years, we’ve seen a number of broadcasters experimenting extensively with new ad loads and creative ad formats across both their linear and over-the-top (OTT) channels. […]
A ‘VAST’ Future for Video
It’s now been around five months since IAB Tech Lab released SIMID (Secure Interactive Media Interface Definition), a set of standards for enabling interactive video advertising, as a replacement […]
SVOD Fatigue Will Ensure That AVOD Will Always Have a Role to Play
There are few industry battles more interesting than the SVOD market. How many OTT subscriptions will consumers be willing to pay for? Who has the strongest content library and […]
The WIR: Ofcom Warns BBC is Losing Young Viewers, WPP Returns to Net Sales Growth, and Discovery Launches an AVOD Service in the UK and Ireland
In this week’s Week in Review: Ofcom warns the BBC that younger viewers are tuning out, WPP’s turnaround plan shows signs of success, and Discovery launched AVOD service Dplay […]
Without Attribution, Social is Getting Credited with TV’s Successes
TV has a large halo effect says Vinnie Khurana, head of sales UK at Admo.tv, but without attribution, social platforms are often credited with successes driven by TV campaigns. […]
The Industry Has Had a Slow Start with Adopting CTV Standards
It’s still early days for connected-TV measurement says Glenn Perera, director, product strategy EMEA at Integral Ad Science, but specifications like VAST 4.1 and VAST 4.2 provide the first […]
There’s More Work to Do Beyond the MRC’s Video Standards Changes
The Media Rating Council has been working with players across the industry to update standards for video advertising, and while good progress has been made, there’s still plenty of […]