In this week’s Week in Review: Facebook-owned Instagram faces fresh brand safety woes, Beeswax raises $15 million with an eye on CTV, and Condé Nast plans to introduce paywalls […]
Category Archives: Ad Tech
SVOD is Growing Rapidly But is Still in a Minority of UK Households says BARB
Just over 40 percent of UK households are subscribed to at least one subscription video on-demand (SVOD) service, with 49 percent of individuals having access to at least one […]
The WIR: UK Ad Budget Growth Stalls, the BBC Pushes for European Broadcaster Cooperation, and YouTube Bans Dangerous Pranks and Challenges
In this week’s Week in Review: The IPA Bellwether Report claims that UK ad budget growth has stalled, the BBC’s Lord Hall pushes for greater European cooperation, and YouTube […]
Can European Ad Tech Learn from Yospace’s Bootstrapping Approach to Growth?
The sale of server-side ad insertion (SSAI) specialist Yospace to RTL for $33 million last week looks fairly modest compared to some of the mega-money buyouts we’ve seen in […]
NBCUniversal Announces New D2C Streaming Service
Comcast-owned US broadcaster NBCUniversal has announced a new direct-to-consumer (D2C) streaming service to be launched in 2020, the latest addition to the increasingly crowded digital streaming space. The new […]
From Me to You(Tube): The Year Ahead for Video Advertising
As well as catering to the buy-side’s appetite for better measurement of video advertising, the industry should focus more on turning audiences’ attention into action says Matt Bush, director of […]
The WIR: Amazon Announces Ad-Supported Streaming Service, Innovid Raises $30 Million, and AT&T Pairs Turner Ads with Xandr Data
In this week’s Week in Review: Amazon announces ‘Freedive’, a new streaming service; Innovid raises $30 million for CTV investment; AT&T begins funnelling subscriber data into its linear Turner […]
Google to Roll Out Its Chrome ‘Bad Ads’ Blocker Worldwide
Google has announced it is rolling out its ‘bad ads’ blocker on Chrome worldwide, after launching it in North America and Europe last year. The ad blocker specifically targets […]
RTL Group to Acquire OTT Specialist Yospace for $33 Million
RTL Group today announced it is set to acquire Yospace, a UK-based video technology company. RTL Group will pay up to $33 million (approximately €29 million) before cash and […]