In this week’s Week in Review: The UK’s ICO hits Facebook with the maximum possible fine for data breaches, MediaMath raised $225 million, and AT&T reveals its plans to […]
Category Archives: Ad Tech
Nearly Half of Agencies Exclusively Use Their Own Tech for Programmatic Buying
Nearly 50 percent of agencies exclusively use their own tech to enable programmatic trading, according to a research released by IPONWEB and ExchangeWire, though a slim majority still use […]
Sky’s Hutcheson on Creating AdSmart’s “Transactional Layer”
Sky’s addressable TV advertising product AdSmart is well established in the UK now, having launched in 2014 and run over 10,000 addressable campaigns, and is beginning to expand across […]
Traditional TV is Facing an Existential Crisis but There’s Still Hope says Omnicom’s Hopwood
The consolidation we’re seeing in the TV world is largely being driven by established media companies realising that their strategies for content production are outdated says Danny Hopwood, president […]
Exclusive: ITV Joins European TV Giants in Bid to Buy Videology
The deadline for the auction for Videology’s assets is 13th of July, which also happens to be Friday the 13th. However, the day’s association with bad luck hasn’t deterred […]
No Reason Agencies Shouldn’t be Thriving says The Exchange Lab’s Dobson
The dual threat of consultancies and in-housing has put traditional ad agencies under threat, but the role of the agency should be on the ascendancy as clients need more help […]
The WIR: Channel 4 Launches AI-Driven Linear TV Ads, Netflix Becomes Most Popular TV Platform in US, and IPG Acquires Acxiom Marketing Solutions for $2.3 Billion
In this week’s Week in Review: Channel 4 launches a new AI-driven ad format for its linear TV channels, Netflix is found to be the most popular TV platform […]
Finecast are Seeing Digital Investment Being Shifted Back into TV
Many TV broadcasters have seized upon issues around brand safety and measurement in the digital world to highlight TV’s comparative benefits, in an efforts to reclaim ad spend taken […]
The WIR: Roku Launches Ad Marketplace, ProSieben and Discovery Partner for Streaming Service, and The Trade Desk Releases AI-Powered Media Planning Tools
In this week’s Week in Review: Roku opens up its data-powered targeting to media owners, ProSiebenSat.1 and Discovery partner for a new German streaming platform, and The Trade Desk […]
Advertisers Face Limitations and Strategic Risks by Investing in Walled Gardens says Taboola’s Singolda
Advertisers want to spend more on video ads in brand safe, contextually relevant environments than they’re currently able to says Adam Singolda, CEO at Taboola. This offers a big […]
Outcome-based Marketing will Require a Cross-Industry Co-operation on Measurement says Nielsen’s Toni Petra
Many within the industry are keen to move away from metrics like the gross rating point (GRP) towards more outcome-based metrics, but doing so will require industry cooperation says […]