In this week’s Week in Review: MTG announced plans to split in two, Tencent claims to be China’s top video platform, and the US Department of Justice’s antitrust suit […]
Category Archives: Ad Tech
Teads Posts 53 Percent Growth One Year After Altice Buyout
Outstream specialist Teads announced today it recorded 53 percent top-line growth in 2017, with revenue reaching $317 million for the full year. The company was acquired by Dutch telco […]
A Guide to Advertising’s Blockchain Start-Ups
Navigating the world of blockchain startups can be tricky, as the landscape is a bit of a minefield with a mix of genuinely good ideas at one end, and […]
The WIR: Twitter and Facebook Secure New Sports Rights, UK Politicians Call on Social Media for Greater Responsibility, and Turner Launches Unified Ad Sales House
In this week’s Week in Review: Twitter and Facebook secure streaming rights for MLB and MLS respectively, UK politicians go on the offensive against US social media companies, and […]
SSP’s Accuse Google of Bullying and Opaque Practices as Search Giant Announces Results of War on Fraud
Today Google announced it took down over 3.2 billion “bad” ads from its platform last year, equivalent to over 100 ads removed every second. However, two SSP’s working with […]
TV Analytics: The Secret to Success for Seasonal Advertising
This year’s FIFA World Cup and royal wedding are expected to provide a boost to TV ad spend in the UK this year, brands are spoilt for choice when […]
The WIR: CSA Intervenes in TF1/Canal+ Dispute, UK TV Ad Revenues Drop for First Time in Seven Years, and Taboola Forecasts $1 Billion Revenue in 2018
In this week’s Week in Review: TF1 makes progress on carriage disputes with Orange and Canal+, UK TV ad revenue drops for the first time in seven years, and […]
OpenX Takes Aim at In-Banner Video, Aims to Block “Bad” Video Ad Formats from its Exchange
OpenX has announced today that it will begin blocking the sale of “bad” video ad formats from its exchange, including the 300×250 format, which it says provide a bad […]
RTL’s ‘Total Video’ Strategy Pays Off as Digital Revenue Grows by 23 Percent
German broadcaster RTL Group released its financial results for 2017 today, showing digital revenue growing 23.3 percent to €826 million. This helped the company maintain overall revenue growth of […]
TV Can No Longer Avoid The Viewability Challenge
The push for greater viewability measurement in digital advertising is highlighting linear TV’s own viewability shortfalls says Dan Schiffman, chief revenue officer at TV attention measurement company TVision. Here […]