Digital video may not have grown as quickly as we might have predicted ten years ago says Nigel Gilbert, chief market strategist at AppNexus, but this is starting to […]
Category Archives: Ad Tech
The WIR: Safari Debuts Attribution Workaround, ePrivacy Delays Continue, and Google Announces New Ad Fraud Refunds
In this week’s Week in Review: Safari unveils privacy preserving attribution, ePrivacy continues to be delayed, and Google plans new refunds for ad fraud. To receive an update on […]
Roku Targets Linear TV Ad Spend with New OTT Measurement Tools
Over-the-top (OTT) platform and hardware maker Roku today announce new analytics and planning tools for OTT advertisers, making a play for linear TV ad spend by allowing more direct […]
Evolving Ad Fraud Tactics will Drive Losses to $42 Billion This Year
Increasingly sophisticated tactics from fraudsters will drive total global ad fraud losses to $42 billion this year, according to a new study by Juniper Research. This marks a 21 […]
The WIR: AT&T Unveils a New Video Ad Marketplace, RTL Posts Strong VOD Subscriber Growth, and Disney Takes Control of Hulu
In this week’s Week in Review: AT&T announced its new video ad marketplace ‘Community’, RTL Group reports 59 percent growth of its VOD subscriber base, and Disney secures a […]
Can Influencer Marketing be Automated?
The rise of ‘micro-influencers’, social media personalities whose followers number in the thousands, rather than the millions, has given brands a new way to advertise to audiences through endorsements […]
Will Voice be a Game Changer for TV and OTT?
It’s still relatively early days for voice control’s integration with smart TVs and their peripheral devices – but this is rapidly changing. Several device makers have invested significantly in […]
The WIR: Roku Doubles it Video Ad Impressions, ITV’s Ad Revenues Slide, and Facebook Tweaks its Video Ranking Algorithm
In this week’s Week in Review: Roku posts strong Q1 results, ITV reports falling ad revenues, and Facebook updates its algorithm for ranking video content. To receive an update […]
Google Tightens Controls Over Cookie-Based Tracking on Chrome
Google today officially unveiled new privacy updates to its Chrome browser, revealing that it’s releasing new controls for monitoring and blocking online tracking, and increasing its own ability to […]
The WIR: Quantcast Faces GDPR Investigation, YouTube Makes Original Content Free, and UK BVOD Ad Revenues Grow Thirty Percent
In this week’s Week in Review: Quantcast comes under investigation for a potential breach of GDPR, YouTube makes its original content available for free, and UK BVOD revenues see […]
More Ad Fraud will be Stopped This Year than Will Succeed
Advertising fraud rates are falling, and for the first time the majority of fraud attempts are being blocked before the buyer pays for the impression, according to White Ops […]