Category Archives: Ad of the Week

The WIR: Roku Expands its European Footprint, Apple TV+ Pricing Hints at Strategy, and US States Launch an Antitrust Probe into Google

In this week’s Week in Review: Roku expands its presence in Europe, Apple TV’s pricing hints at the overall strategy behind the product, and Google faces an antitrust investigation […]

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The WIR: MRC Releases Cross-Media Measurement Standards, Amazon Fire TV Spreads in Europe, and YouTube is a Handed $170 Million Fine for Child Privacy Violations

In this week’s Week in Review: The MRC releases the finalised version of its cross-media measurement standards, Amazon eyes up Europe for a Fire TV expansion, and YouTube gets […]

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The WIR: Brexit Forecast to Cause Five Percent Drop in UK TV Advertising, AdX Cuts Off Adobe in Europe, and YouTube Bolsters Child Safety

Brexit

In this week’s Week in Review: Enders Analysis says Brexit will hit UK TV advertising hard, AdX cuts off Adobe in Europe, and YouTube strengthens its child safety measures. […]

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The WIR: Half of UK Households Subscribe to SVODs, CTV Accounts for 39 Percent of Telaria’s Revenues, and ProSiebenSat.1 Hails Success of Joyn

In this week’s Week in Review: Ofcom says the UK is becoming a “nation of streamers”, CTV climbs to account for nearly 40 percent of Telaria’s revenues, and ProSiebenSat.1 […]

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The WIR: Retailers’ YouTube Spending Falls Twenty Percent, Mediaocean and Operative Collaborate on TV Buying Automation, and European Pay TV Execs Aren’t Worried by OTT

YouTube

In this week’s Week in Review: Retailers cut ad spend on YouTube, Mediaocean and Operative partner for TV buying automation, and European TV executives feel positive about the impact […]

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