In this week’s Week in Review: US TV Networks announced ‘Project OAR’, federal prosecutors investigate Facebook, and RTL chooses to go it alone with SVOD. To receive an update […]
Category Archives: Ad Exchanges
The WIR: TrustX Axes Tech Fees for Buyers, Verizon Shutters Oath Ad Server, and NBCUniversal Expands its ‘Prime Pods’ Format
In this week’s Week in Review: TrustX shifts its tech fees from buyers to sellers, Verizon announced plans to close the Oath Ad Platform ad server, and NBCUniversal says […]
The WIR: Facebook Launches Upfront Style Ad Sales, Channel 4 Trials SVOD Service, and Sky AdSmart Launches in Germany
In this week’s Week in Review: Facebook targets upfront budgets with ‘Facebook Showcase’, Channel 4 trials a new ad-free subscription streaming service, and Sky launches its addressable TV advertising […]
The WIR: Atresmedia Runs First its Addressable TV Ads, LiveRamp Adds Connected TV IDs, and the EU Agrees Controversial New Copyright Law
In this week’s Week in Review: Atresmedia runs its first addressable TV ad campaigns in Spain, LiveRamp adds device IDs to its identity graph, and the EU agrees the […]
UK Competition Authority Must Investigate Digital Ad Market, says Government Commissioned Review
The UK’s Competition and Markets Authority (CMA) is to investigate the digital ad market to ensure there is fair competition, according to the final report of the Cairncross review […]
The WIR: Fraudsters Target Ads.txt, BBC and Discovery Plan Joint Streaming Service, and Publicis Groupe Forecasts “Bumpy” 2019
In this week’s Week in Review: DoubleVerify uncovers a new ad fraud scheme targeting ads.txt, the BBC and Discovery plan a new joint streaming service, and Publicis Groupe’s Q4 […]
The WIR: AT&T’s DirecTV Continues to Lose Subscribers, Digital Publishers Launch Video Measurement Alliance, and Ebiquity Warns that UK Broadcasters are Reaching ‘Tipping Point’
In this week’s Week in Review: DirecTV subscriber numbers continue to drop, digital publishers launch a new alliance, and Ebiquity finds UK broadcasters reaching a ‘tipping point’. To receive […]
The WIR: Amazon Announces Ad-Supported Streaming Service, Innovid Raises $30 Million, and AT&T Pairs Turner Ads with Xandr Data
In this week’s Week in Review: Amazon announces ‘Freedive’, a new streaming service; Innovid raises $30 million for CTV investment; AT&T begins funnelling subscriber data into its linear Turner […]
The WIR: Facebook Hit by Washington Lawsuit, More Broadcasters Seek EU Licenses as No Deal Fear Rises, and OpenX Confirms Staff Lay Offs
In this week’s Week in Review: Facebook faces fresh data troubles, more broadcasters seek EU licenses, and OpenX lays off 100 staff. To receive an update on the industry’s […]
The WIR: Unilever CMO Keith Weed Steps Down, Mediaset Launches New Streaming Service, and Three Ad Tech Companies Confirm Layoffs
In this week’s Week in Review: Unilever’s long-serving CMO Keith Weed steps down, Mediaset launches a new streaming service, and three ad tech companies confirm staff layoffs. To receive […]
The WIR: US Justice Department Charges Eight with Ad Fraud, Ofcom Chief Calls for Joint UK Streaming Service, and Advertising ID Consortium Releases Proof of Concept
In this week’s Week in Review: The US Department of Justice takes action against ad fraud, Ofcom’s Sharon White calls for UK broadcaster collaboration on a joint streaming service, […]