In this week’s Week in Review: Huawei launches its mobile OTT service in Europe, Nielsen reveals plans for potential sale, and Sizmek launches a new advanced TV offering. To […]
Category Archives: Ad Exchanges
The WiR: Buyers Complain Over Index Exchange’s “Bid Caching”, Amazon Positions Twitch as a YouTube Competitor, and Facebook’s Head of News Partnerships Tells Publishers it’s “Not Interested” in Their Traffic
In this week’s Week in Review: Index Exchange’s practice of “bid caching” is revealed, Amazon positions itself as a YouTube rival, and reports emerge that Facebook’s head of news […]
What’s the Role of the SSP in a World Dominated by Header Bidding?
Fast-moving industries like digital advertising require companies to be flexible in what they do, adapting to changes in the industry like new practices or emerging technologies which shake up […]
The WiR: The Trade Desk Reports Record $112 Revenue in Q2, Tribune Media Kills Off $3.9 Billion Sinclair Merger, and OpenX Releases Video Header Bidding
In this week’s Week in Review: The Trade desk reports record earnings, Tribune Media kills off a proposed merger with Sinclair Broadcasting Group, and OpenX Launches its video header […]
No Reason Agencies Shouldn’t be Thriving says The Exchange Lab’s Dobson
The dual threat of consultancies and in-housing has put traditional ad agencies under threat, but the role of the agency should be on the ascendancy as clients need more help […]
The WIR: Channel 4 Launches AI-Driven Linear TV Ads, Netflix Becomes Most Popular TV Platform in US, and IPG Acquires Acxiom Marketing Solutions for $2.3 Billion
In this week’s Week in Review: Channel 4 launches a new AI-driven ad format for its linear TV channels, Netflix is found to be the most popular TV platform […]
The WIR: Roku Launches Ad Marketplace, ProSieben and Discovery Partner for Streaming Service, and The Trade Desk Releases AI-Powered Media Planning Tools
In this week’s Week in Review: Roku opens up its data-powered targeting to media owners, ProSiebenSat.1 and Discovery partner for a new German streaming platform, and The Trade Desk […]
Google Retires DoubleClick and AdWords Brands
US search giant Google has announced today it is retiring the current branding for two of its digital ad products, DoubleClick and AdWords. The move is framed by Google […]
The WIR: AppNexus Launches Guaranteed Views, Reports Emerge of FBI Investigation of Ad Industry, and AT&T Completes Time Warner Takeover
In this week’s Week in Review: AppNexus launches ‘Guaranteed Views’ for its programmatic marketplace, Campaign reports that the FBI is investigating the ad industry, and AT&T completes its $80 […]
The WIR: Apple Blocks Facebook Tracking, Facebook’s Privacy Woes Continue, and Unilad is “Exposed”
In this week’s Week in Review: Apple reveals plans to block Facebook’s tracking of users while also planning to launch its own ad network, Facebook faces fresh privacy concerns […]
Who Invented What in Ad Tech? – Part One
In an industry as future-focused as ad tech, it’s easy for us to forget that at some point someone somewhere had to invent the various pieces of ad technology […]