In this week’s Week in Review: The ICO condemns RTB, YouTube faces an FTC investigation over child protection issues, and Quibi books $100 million in ad sales before it’s […]
Category Archives: Ad Exchanges
From Fiction to Reality – A Look at the Emerging Use Cases for Blockchain in Advertising
The use of blockchain and its potential use cases in advertising has been an industry discussion point for a few years now. The hype cycle started around the start […]
The WIR: Safari Debuts Attribution Workaround, ePrivacy Delays Continue, and Google Announces New Ad Fraud Refunds
In this week’s Week in Review: Safari unveils privacy preserving attribution, ePrivacy continues to be delayed, and Google plans new refunds for ad fraud. To receive an update on […]
The WIR: AT&T Unveils a New Video Ad Marketplace, RTL Posts Strong VOD Subscriber Growth, and Disney Takes Control of Hulu
In this week’s Week in Review: AT&T announced its new video ad marketplace ‘Community’, RTL Group reports 59 percent growth of its VOD subscriber base, and Disney secures a […]
The WIR: Roku Doubles it Video Ad Impressions, ITV’s Ad Revenues Slide, and Facebook Tweaks its Video Ranking Algorithm
In this week’s Week in Review: Roku posts strong Q1 results, ITV reports falling ad revenues, and Facebook updates its algorithm for ranking video content. To receive an update […]
The WIR: Disney Edges Closer to Full Control of Hulu, Netflix Forecasts Slowing Subscriber Growth, and ICO Cracks Down on Collection of Children’s Data
In this week’s Week in Review: AT&T sells its stake in Hulu, Netflix isn’t afraid of Disney and Apple, and ICO cracks down on ‘nudging’. To receive an update […]
Can Bid Shading Really Deliver for Both Advertisers and Publishers?
Bid shading has returned to the surface as an industry topic recently as more ad exchanges switch to first-price auctions, with Google Ad Manager notably switching to first-price earlier […]
The WIR: Amazon Plans New Ad-Supported Channels for Fire TV, Snap Launches an In-App Ad Network, and Discovery Secures BBC Content for Natural History SVOD Service
In this week’s Week in Review: Amazon reportedly plans new ad-supported channels for Fire TV, Snap launches a new ad network for apps, and Discovery aims to become the […]
The WIR: MRC Proposes New Measurement Standards, YouTube Pulls Back on Original Content, and The Trade Desk Announces China Expansion
In this week’s Week in Review: The MRC proposes new video ad measurement standards, YouTube axes some of its more expensive original shows, and The Trade Desk’s programmatic trading […]
The WIR: Amazon Tests Mobile Search Video Ads, Digital Business Spending Keeps UK TV Ad Revenues Stable, and Consumers Approve of Digital Advertising… Until It’s Explained to Them
In this week’s Week in Review: Amazon tests new video ads on its smartphone app, Thinkbox finds digital companies are helping keep UK TV revenues stable, and the ICO […]
The WIR: US TV Networks Launch Addressable TV Advertising Consortium, Facebook’s Data Deals Come Under Criminal Investigation, and RTL Spurns ProSieben’s Streaming Joint Venture
In this week’s Week in Review: US TV Networks announced ‘Project OAR’, federal prosecutors investigate Facebook, and RTL chooses to go it alone with SVOD. To receive an update […]