Channel 4 has revealed it is investing in the European Broadcaster Exchange (EBX), a pan-European trading platform for digital video advertising set up by ProSiebenSat.1, TF1 and Media set […]
Category Archives: Ad Exchanges
NYIAX Want to “Change Everything” in Ad Trading
When the New York Interactive Advertising Exchange (NYIAX) was unveiled to the world earlier this year, it made some bold claims about the impact it would have on the […]
The WIR: NYIAX Raises $5.6m, Snap Moves Into Scripted Content, and Nielsen Begins SVOD Measurement
In this week’s Week in Review: Bitcoin-based ad trading platform NYIAX completes funding round, Snap partners with NBCUniversal for scripted content, and Nielsen announced SVOD measurement service. To receive […]
The Guardian Chooses OpenX as its Programmatic Partner
British newspaper The Guardian announced this morning the start of a partnership with California-based programmatic advertising specialist OpenX, with the ad tech company set to help further monetise The […]
The WiR: Google Submits YouTube to Media Ratings Council Audit, WhatsApp Status Blow for Snapchat Weeks Before Snap IPO, UK Ad Blocking Levels Have Stabilised at 22 Per Cent
In this week’s Week in Review: Google submits YouTube to Media Ratings Council audit, WhatsApp status blow for Snapchat weeks before Snap IPO, UK ad blocking levels have stabilised […]
The WiR: UKTV and Channel 4 Strike £1 bn Ad Sales Deal, Facebook to Invest More Than $3 Bn in VR, Baidu Opens AR Lab
In this week’s Week in Review: Twitter’s Dan Biddle departs, Facebook to invest more than three billion dollars in VR and Baidu opens augmented reality lab to integrate AR […]
The WiR: Apple Planning Original Content, Mobile Data Plans Sabotaging Video Viewing, Vertical Video Ads for Instagram Stories Unveiled
In this week’s Week in Review: Sky Mobile launches flexible mobile data plans, Clementi confirmed as BBC chairman, vertical video ads for Instagram Stories unveiled. To receive a weekly […]
The WiR: Vevo Relaunches App to Reduce YouTube Dependency, Amazon Launches Personalised Video Ads and MPs Say BT are Under-Investing in Web Infrastructure
In this week’s Week in Review: Vevo relaunches its mobile app, Google targets mobile with AMP Ads and programmatic native and MPs criticise BT’s investment in Openreach. To receive a weekly summary of industry […]
The WiR: AOP to Sell Publisher Alliance Tech to Intrinsic, Facebook May Go ‘All Video’, AOL & Videology Partner with Rogers on Linear TV
In this week’s Week in Review: AppNexus and Microsoft partner for video advertising, Snapchat has an eventful week and eMarketer acquired by Axel Springer. To receive a weekly summary of industry […]
The WiR: In-House Digital Activity in Decline, Verizon Revives Yahoo Bid, Twitter Unveils New Tweet Carousel
In this week’s Week in Review: Verizon goes after Yahoo, Unruly and AppNexus partner and Twitter unveils new Tweet carousel. To receive a weekly summary of industry news and […]
The WiR: Tremor Shutters DSP in the UK, StickyADs.tv Launches Programmatic Direct, and Apple Reportedly Tapped Up Time Warner and Netflix
In this week’s Week in Review: Facebook introduces video comment, StickyADs.tv accelerates programmatic TV and AT&T interested in Yahoo. To receive a weekly summary of industry news and other […]