In this week’s Week in Review: DirecTV subscriber numbers continue to drop, digital publishers launch a new alliance, and Ebiquity finds UK broadcasters reaching a ‘tipping point’. To receive […]
Category Archives: Ad Exchanges
The WIR: Amazon Announces Ad-Supported Streaming Service, Innovid Raises $30 Million, and AT&T Pairs Turner Ads with Xandr Data
In this week’s Week in Review: Amazon announces ‘Freedive’, a new streaming service; Innovid raises $30 million for CTV investment; AT&T begins funnelling subscriber data into its linear Turner […]
The WIR: Facebook Hit by Washington Lawsuit, More Broadcasters Seek EU Licenses as No Deal Fear Rises, and OpenX Confirms Staff Lay Offs
In this week’s Week in Review: Facebook faces fresh data troubles, more broadcasters seek EU licenses, and OpenX lays off 100 staff. To receive an update on the industry’s […]
The WIR: Unilever CMO Keith Weed Steps Down, Mediaset Launches New Streaming Service, and Three Ad Tech Companies Confirm Layoffs
In this week’s Week in Review: Unilever’s long-serving CMO Keith Weed steps down, Mediaset launches a new streaming service, and three ad tech companies confirm staff layoffs. To receive […]
The WIR: US Justice Department Charges Eight with Ad Fraud, Ofcom Chief Calls for Joint UK Streaming Service, and Advertising ID Consortium Releases Proof of Concept
In this week’s Week in Review: The US Department of Justice takes action against ad fraud, Ofcom’s Sharon White calls for UK broadcaster collaboration on a joint streaming service, […]
The WIR: YouTube Trials Back-to-Back Ads, Visto Finds a Buyer Following Bankruptcy Filing, and French GDPR Ruling Sparks Consent Mechanism Concerns
In this week’s Week in Review: YouTube trials a new ad format, Visto announces a conditional sale to Zeta Global, and a French GDPR ruling calls the validity of […]
The WiR: Facebook Stops Selling CTV Inventory, Snap Gets Subpoenaed, and DoubleVerify Uncovers a CTV Botnet Attack
In this week’s Week in Review: Facebook stops its tests of monetising CTV inventory, Snap get subpoenaed for information on its IPO, and DoubleVerify shines light on a CTV […]
The WiR: The Trade Desk’s Revenues Soar, Cadent Launches Addressable TV Platform, and Disney Unveils ‘Disney +’
In this week’s Week in Review: The Trade Desk continues its winning streak with a strong Q3, Cadent launched a new addressable TV buying platform, and Disney reveals new […]
The WIR: WPP Posts Disappointing Q3 Results, Facebook and YouTube Say They’re Open to JIC Measurement, and Deutsche Telekom Launches OTT Service
In this week’s Week in Review: Holding group shares slide after WPP’s Q3 results disappoint, Facebook and YouTube say they’re open to joint industry currency measurement, and Deutsche Telekom […]
The WiR: Facebook Under Fire for Video Metric Inflation, Ad Exchanges Pledge to Clean Up Programmatic Trading, and UK PSBs Call for Government Protection
In this week’s Week in Review: Advertisers allege that Facebook withheld information on its over-reporting of video metrics for a year, six ad exchanges team up to lay out […]
The WIR: AT&T Announces New Streaming Service, the ANA Confirms Involvement in FBI Investigation, and MediaMath Doubles Down on Video
In this week’s Week in Review: AT&T announces a new streaming service set to launch next year, the ANA confirms it’s cooperating with an FBI investigation into media buying, […]