In this week’s Week in Review: AT&T sells its stake in Hulu, Netflix isn’t afraid of Disney and Apple, and ICO cracks down on ‘nudging’. To receive an update […]
Category Archives: Ad Exchanges
Can Bid Shading Really Deliver for Both Advertisers and Publishers?
Bid shading has returned to the surface as an industry topic recently as more ad exchanges switch to first-price auctions, with Google Ad Manager notably switching to first-price earlier […]
The WIR: Amazon Plans New Ad-Supported Channels for Fire TV, Snap Launches an In-App Ad Network, and Discovery Secures BBC Content for Natural History SVOD Service
In this week’s Week in Review: Amazon reportedly plans new ad-supported channels for Fire TV, Snap launches a new ad network for apps, and Discovery aims to become the […]
The WIR: MRC Proposes New Measurement Standards, YouTube Pulls Back on Original Content, and The Trade Desk Announces China Expansion
In this week’s Week in Review: The MRC proposes new video ad measurement standards, YouTube axes some of its more expensive original shows, and The Trade Desk’s programmatic trading […]
The WIR: Amazon Tests Mobile Search Video Ads, Digital Business Spending Keeps UK TV Ad Revenues Stable, and Consumers Approve of Digital Advertising… Until It’s Explained to Them
In this week’s Week in Review: Amazon tests new video ads on its smartphone app, Thinkbox finds digital companies are helping keep UK TV revenues stable, and the ICO […]
The WIR: US TV Networks Launch Addressable TV Advertising Consortium, Facebook’s Data Deals Come Under Criminal Investigation, and RTL Spurns ProSieben’s Streaming Joint Venture
In this week’s Week in Review: US TV Networks announced ‘Project OAR’, federal prosecutors investigate Facebook, and RTL chooses to go it alone with SVOD. To receive an update […]
The WIR: TrustX Axes Tech Fees for Buyers, Verizon Shutters Oath Ad Server, and NBCUniversal Expands its ‘Prime Pods’ Format
In this week’s Week in Review: TrustX shifts its tech fees from buyers to sellers, Verizon announced plans to close the Oath Ad Platform ad server, and NBCUniversal says […]
The WIR: Facebook Launches Upfront Style Ad Sales, Channel 4 Trials SVOD Service, and Sky AdSmart Launches in Germany
In this week’s Week in Review: Facebook targets upfront budgets with ‘Facebook Showcase’, Channel 4 trials a new ad-free subscription streaming service, and Sky launches its addressable TV advertising […]
The WIR: Atresmedia Runs First its Addressable TV Ads, LiveRamp Adds Connected TV IDs, and the EU Agrees Controversial New Copyright Law
In this week’s Week in Review: Atresmedia runs its first addressable TV ad campaigns in Spain, LiveRamp adds device IDs to its identity graph, and the EU agrees the […]
UK Competition Authority Must Investigate Digital Ad Market, says Government Commissioned Review
The UK’s Competition and Markets Authority (CMA) is to investigate the digital ad market to ensure there is fair competition, according to the final report of the Cairncross review […]
The WIR: Fraudsters Target Ads.txt, BBC and Discovery Plan Joint Streaming Service, and Publicis Groupe Forecasts “Bumpy” 2019
In this week’s Week in Review: DoubleVerify uncovers a new ad fraud scheme targeting ads.txt, the BBC and Discovery plan a new joint streaming service, and Publicis Groupe’s Q4 […]