In this week’s Week in Review: Roku opens up its data-powered targeting to media owners, ProSiebenSat.1 and Discovery partner for a new German streaming platform, and The Trade Desk […]
Category Archives: Ad Exchanges
Google Retires DoubleClick and AdWords Brands
US search giant Google has announced today it is retiring the current branding for two of its digital ad products, DoubleClick and AdWords. The move is framed by Google […]
The WIR: AppNexus Launches Guaranteed Views, Reports Emerge of FBI Investigation of Ad Industry, and AT&T Completes Time Warner Takeover
In this week’s Week in Review: AppNexus launches ‘Guaranteed Views’ for its programmatic marketplace, Campaign reports that the FBI is investigating the ad industry, and AT&T completes its $80 […]
The WIR: Apple Blocks Facebook Tracking, Facebook’s Privacy Woes Continue, and Unilad is “Exposed”
In this week’s Week in Review: Apple reveals plans to block Facebook’s tracking of users while also planning to launch its own ad network, Facebook faces fresh privacy concerns […]
Who Invented What in Ad Tech? – Part One
In an industry as future-focused as ad tech, it’s easy for us to forget that at some point someone somewhere had to invent the various pieces of ad technology […]
As Exchanges Strip Out User IDs Post-GDPR, Does Programmatic Advertising Need a Rethink?
With the EU’s General Data Protection Regulation now in place, publishers have (for the most part) begun requesting explicit consent from EU users for use of their data, on […]
The WIR: Discovery closes UK HQ, Telia Confirms Bonnier Broadcasting Acquisition Talks, and New Publishers Join Vox & NBCU’s Alliance
In this week’s Week in Review: Discovery closes down its UK headquarters, Telia confirms it’s considering a takeover of Bonnier Broadcasting, and three new broadcasters join Vox Media and […]
Ad Industry Must Remain Flexible and Adaptable After GDPR Deadline, says OpenX’s McPherson
With the deadline for the EU’s General Data Protection Regulation (GDPR) less than a week away, there are many within adland still scrambling to reach compliance before May 25th. […]
The WIR: WFA Launches Data Transparency Manifesto, Axel Springer Loses AdBlock Plus Court Case, and AppNexus Reports 200 Percent Revenue Growth for Microsoft Video Inventory
In this week’s Week in Review: The WFA launches a manifesto for online data transparency, Axel Springer loses its legal case against AdBlock Plus, and AppNexus reports strong monetisation […]
The WIR: Spotify Partners with Hulu for Content, European Commission Raids Fox Office, and Liberty Global Invests $7.5 Million in Samba TV
In this week’s Week in Review: Spotify and Hulu partner for a new joint subscription, the European Commission raids a London-based Fox office over sports rights cartel concerns, and […]
The WIR: German Broadcasters Launch netID as GDPR Solution, Facebook Cuts Off Third-Party Data for Ad Targeting, and eMarketer Forecasts Downturn in US Ad Spend
In this week’s Week in Review: German broadcasters align to set a GDPR-friendly login standard, Facebook cuts off third-party data for ad targeting on its platform, and eMarketer forecasts […]