In this week’s Week in Review: Discovery closes down its UK headquarters, Telia confirms it’s considering a takeover of Bonnier Broadcasting, and three new broadcasters join Vox Media and […]
Category Archives: Ad Exchanges
Ad Industry Must Remain Flexible and Adaptable After GDPR Deadline, says OpenX’s McPherson
With the deadline for the EU’s General Data Protection Regulation (GDPR) less than a week away, there are many within adland still scrambling to reach compliance before May 25th. […]
The WIR: WFA Launches Data Transparency Manifesto, Axel Springer Loses AdBlock Plus Court Case, and AppNexus Reports 200 Percent Revenue Growth for Microsoft Video Inventory
In this week’s Week in Review: The WFA launches a manifesto for online data transparency, Axel Springer loses its legal case against AdBlock Plus, and AppNexus reports strong monetisation […]
The WIR: Spotify Partners with Hulu for Content, European Commission Raids Fox Office, and Liberty Global Invests $7.5 Million in Samba TV
In this week’s Week in Review: Spotify and Hulu partner for a new joint subscription, the European Commission raids a London-based Fox office over sports rights cartel concerns, and […]
The WIR: German Broadcasters Launch netID as GDPR Solution, Facebook Cuts Off Third-Party Data for Ad Targeting, and eMarketer Forecasts Downturn in US Ad Spend
In this week’s Week in Review: German broadcasters align to set a GDPR-friendly login standard, Facebook cuts off third-party data for ad targeting on its platform, and eMarketer forecasts […]
The WIR: MTG to Split in Two, Tencent Becomes China’s Top Video Platform, and the DoJ’s Antitrust Suit Against AT&T Begins
In this week’s Week in Review: MTG announced plans to split in two, Tencent claims to be China’s top video platform, and the US Department of Justice’s antitrust suit […]
A Guide to Advertising’s Blockchain Start-Ups
Navigating the world of blockchain startups can be tricky, as the landscape is a bit of a minefield with a mix of genuinely good ideas at one end, and […]
OpenX Takes Aim at In-Banner Video, Aims to Block “Bad” Video Ad Formats from its Exchange
OpenX has announced today that it will begin blocking the sale of “bad” video ad formats from its exchange, including the 300×250 format, which it says provide a bad […]
“Crawlers, Generators and Validators,” A Guide to the Ads.txt Tools Online
The IAB’s ads.txt initiative is a straightforward way for publishers to signal which exchanges and SSPs are authorised to sell their inventory. The initiative is seen by many as […]
The WIR: Roku Records $9.5 Million Profits, The Trade Desk Announces CTV Push, Vimeo and Mozilla Sue the FCC
In this week’s Week in Review: Roku records bumper Q4 thanks to growth of ad-supported content, The Trade Desk announces a push into CTV and mobile, and Vimeo and […]
IAB Backs Blockchain as ‘Natural Fit’ for Video Advertising
The Internet Advertising Bureau (IAB) has released a white paper stating that blockchain technology is a “natural fit” for the video advertising supply chain, saying that it sees strong […]