In this week’s Week in Review: Holding group shares slide after WPP’s Q3 results disappoint, Facebook and YouTube say they’re open to joint industry currency measurement, and Deutsche Telekom […]
Category Archives: Ad Exchanges
The WiR: Facebook Under Fire for Video Metric Inflation, Ad Exchanges Pledge to Clean Up Programmatic Trading, and UK PSBs Call for Government Protection
In this week’s Week in Review: Advertisers allege that Facebook withheld information on its over-reporting of video metrics for a year, six ad exchanges team up to lay out […]
The WIR: AT&T Announces New Streaming Service, the ANA Confirms Involvement in FBI Investigation, and MediaMath Doubles Down on Video
In this week’s Week in Review: AT&T announces a new streaming service set to launch next year, the ANA confirms it’s cooperating with an FBI investigation into media buying, […]
Cox to Shutter its COMET Exchange
Cox Enterprise’s programmatic platform Cox COMET will cease business operations at the end of November, and trading on the COMET Exchange set to cease on October 31st, VAN has […]
The WIR: Unilad Enters Administration, Telaria Shares Slide After Revenue Forecast Revised Downwards, and MediaMath Pledges Crackdown on Auction Gaming
In this week’s Week in Review: Bids emerge for Unilad after it goes into administration, Telaria’s shares fall after the company lowers its full year guidance, and MediaMath says […]
The WIR: Federal Prosecutors Open Investigation into Media Buying, Amazon Considers Building a Video Ad Server, and Comcast Wins Battle for Sky
In this week’s Week in Review: US federal prosecutors open an investigation into media buying practices by ad agencies including Havas, Amazon considers stepping into FreeWheel’s video ad serving […]
The WiR: Huawei Launches OTT Service in Europe, Nielsen Considers Sale, and Sizmek Announces Advanced TV Solution
In this week’s Week in Review: Huawei launches its mobile OTT service in Europe, Nielsen reveals plans for potential sale, and Sizmek launches a new advanced TV offering. To […]
The WiR: Buyers Complain Over Index Exchange’s “Bid Caching”, Amazon Positions Twitch as a YouTube Competitor, and Facebook’s Head of News Partnerships Tells Publishers it’s “Not Interested” in Their Traffic
In this week’s Week in Review: Index Exchange’s practice of “bid caching” is revealed, Amazon positions itself as a YouTube rival, and reports emerge that Facebook’s head of news […]
What’s the Role of the SSP in a World Dominated by Header Bidding?
Fast-moving industries like digital advertising require companies to be flexible in what they do, adapting to changes in the industry like new practices or emerging technologies which shake up […]
The WiR: The Trade Desk Reports Record $112 Revenue in Q2, Tribune Media Kills Off $3.9 Billion Sinclair Merger, and OpenX Releases Video Header Bidding
In this week’s Week in Review: The Trade desk reports record earnings, Tribune Media kills off a proposed merger with Sinclair Broadcasting Group, and OpenX Launches its video header […]
No Reason Agencies Shouldn’t be Thriving says The Exchange Lab’s Dobson
The dual threat of consultancies and in-housing has put traditional ad agencies under threat, but the role of the agency should be on the ascendancy as clients need more help […]