OpenX has announced today that it will begin blocking the sale of “bad” video ad formats from its exchange, including the 300×250 format, which it says provide a bad […]
Category Archives: Ad Exchanges
“Crawlers, Generators and Validators,” A Guide to the Ads.txt Tools Online
The IAB’s ads.txt initiative is a straightforward way for publishers to signal which exchanges and SSPs are authorised to sell their inventory. The initiative is seen by many as […]
The WIR: Roku Records $9.5 Million Profits, The Trade Desk Announces CTV Push, Vimeo and Mozilla Sue the FCC
In this week’s Week in Review: Roku records bumper Q4 thanks to growth of ad-supported content, The Trade Desk announces a push into CTV and mobile, and Vimeo and […]
IAB Backs Blockchain as ‘Natural Fit’ for Video Advertising
The Internet Advertising Bureau (IAB) has released a white paper stating that blockchain technology is a “natural fit” for the video advertising supply chain, saying that it sees strong […]
The WIR: Norm Johnson Picked for Unruly CEO, Facebook says Time Spent on Platform has Fallen, and CBS and Viacom Discuss Merger
In this week’s Week in Review: Unruly appoint Norm Johnson as CEO, Facebook announced Q4 results and CBS and Viacom discuss a potential merger. To receive an update on […]
Viral Content is a Warning Sign of Ad Fraud says AppNexus
The most likely publishers to be engaged in ad fraud are those whose businesses centre around ‘viral content’ according to a new report from AppNexus published today. Publishers who […]
Channel 4 Becomes Exclusive UK EBX Partner
Channel 4 has revealed it is investing in the European Broadcaster Exchange (EBX), a pan-European trading platform for digital video advertising set up by ProSiebenSat.1, TF1 and Media set […]
NYIAX Want to “Change Everything” in Ad Trading
When the New York Interactive Advertising Exchange (NYIAX) was unveiled to the world earlier this year, it made some bold claims about the impact it would have on the […]
The WIR: NYIAX Raises $5.6m, Snap Moves Into Scripted Content, and Nielsen Begins SVOD Measurement
In this week’s Week in Review: Bitcoin-based ad trading platform NYIAX completes funding round, Snap partners with NBCUniversal for scripted content, and Nielsen announced SVOD measurement service. To receive […]
The Guardian Chooses OpenX as its Programmatic Partner
British newspaper The Guardian announced this morning the start of a partnership with California-based programmatic advertising specialist OpenX, with the ad tech company set to help further monetise The […]
The WiR: Google Submits YouTube to Media Ratings Council Audit, WhatsApp Status Blow for Snapchat Weeks Before Snap IPO, UK Ad Blocking Levels Have Stabilised at 22 Per Cent
In this week’s Week in Review: Google submits YouTube to Media Ratings Council audit, WhatsApp status blow for Snapchat weeks before Snap IPO, UK ad blocking levels have stabilised […]