Category Archives: Ad Exchanges

The WIR: Retailers’ YouTube Spending Falls Twenty Percent, Mediaocean and Operative Collaborate on TV Buying Automation, and European Pay TV Execs Aren’t Worried by OTT

YouTube

In this week’s Week in Review: Retailers cut ad spend on YouTube, Mediaocean and Operative partner for TV buying automation, and European TV executives feel positive about the impact […]

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The WIR: Amazon Tests Mobile Search Video Ads, Digital Business Spending Keeps UK TV Ad Revenues Stable, and Consumers Approve of Digital Advertising… Until It’s Explained to Them

In this week’s Week in Review: Amazon tests new video ads on its smartphone app, Thinkbox finds digital companies are helping keep UK TV revenues stable, and the ICO […]

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