In this week’s Week in Review: Teads has launched a chatbot to operate within video ads, Karen Bradley refers Fox’s Sky bid to the UK competition authorities, and Martin […]
The WIR: Publicis Groupe Announces Withdrawal of Marketing Budget as Investment Turns to AI Powered Professional Assistant, Vivendi Repositions Dailymotion As ‘Clean’ and Safe Platform for Ads, and DMC Launches Virtualised All-IP Video Platform
In this week’s Week in Review: Publicis Groupe has announced the withdrawal of its marketing budget as it turns investment towards its AI powered professional assistant, Vivendi has repositioned […]
The WIR: European TV Giants Found Video Ad Exchange, Verizon Completes Yahoo Acquisition, SpotX Introduces ‘Audience Lock’
In this week’s Week in Review:ProSiebenSat.1, TF1 Group, and Mediaset have jointly established a video ad exchange, Verizon has completed the acquisition of Yahoo, prompting Marissa Mayer’s exit, and […]
The WIR: IPA and ISBA Urge Members to Demand Accountable Data, UK Political Campaigns Pull YouTube Ads Over Extremist Videos, Mahon Takes the Reins at Channel 4
In this week’s Week in Review: Google plans to launch an ad blocker in Chrome to filter “bad ads”, the IPA and ISBA urge their members to demand accountable data, […]
The WIR: Google Confirms Ad-Blocker, Marketers Call for Clear and Consistent Guidance on GDPR, Murdoch Brothers in Talks with Ofcom Over Sky Takeover, EC Grants Conditional Approval for Vivendi Telecom Italia Deal
In this week’s Week in Review: Google have confirmed they’re going to launch an ad-blocker and have revealed how it will work, marketers have called for clear and consistent […]
The WIR: Ooyala Files Lawsuit Against Brightcove Over Trade Secrets, EU AudioVisual Directive Sets 30 Per Cent Content Quota for VoD and Extends Regulation to Social Media, Facebook Responds to Criticism After Guardian Mod Policy Reporting
In this week’s Week in Review: Ooyala files lawsuit against Brightcove over trade secrets, EU audiovisual directive sets 30 per cent content quota for VoD and extends regulation to […]
The WIR: EU Fines Facebook for Privacy Violations, ITV to Launch Addressable TV within 12 Months, Apple and Amazon Call Truce
In this week’s Week in Review: Facebook faces multiple fines by the EU and France, ITV announce they are to launch addressable TV advertising within 12 months, and Apple […]
The WiR: Vivendi Makes Offer to Acquire Groupe Bolloré’s Stake in Havas, Snap Shares Dive After Disappointing First Results, UK Advertisers Divided Over Ending YouTube Ad Boycott
In this week’s Week in Review: Vivendi makes offer to acquire Groupe Bolloré’s stake in Havas, Snap shares dive after disappointing first results, UK advertisers divided over ending YouTube […]
The WiR: YouTube’s BARB Accreditation is Rejected, Publishers Warm to a Chrome Ad-Blocker, Twitter and Bloomberg Team Up for 24 Hour Live-Streaming News Channel
In this week’s Week in Review: UK video ad-spend increasingly directed at digital, new formats focus for 2017, Google ad revenue up 18 per cent despite YouTube boycott, Twitter […]
The WiR: The Duopoly Swallows 99% of Digital Growth, Vodafone UK Liable to Pay Millions as it Plans to Abandon Pay-TV Ambitions, Channel 4 Launches ‘World’s first’ VOD Ads with Personalised Audio, Inquiry into Fox Takeover of Sky Extended Until After UK Election
In this week’s Week in Review: Vodafone UK will be liable to pay millions as they plan to abondon their pay-TV ambitions, Channel 4 launches the ‘world’s first’ VOD […]
The WiR: Sky and Virgin Media ‘In Talks’ Over AdSmart Deal, Yahoo Beats Expectations in Q1 2017 Ahead of Verizon Deal, Ooyala Appoints Huberman as CEO
In this week’s Week in Review: Sky and Virgin Media ‘in talks’ over AdSmart deal, Yahoo beats expectations in Q1 2017 ahead of Verizon deal, Ooyala appoints Huberman as CEO. […]