In this week’s Week in Review: UK video ad-spend increasingly directed at digital, new formats focus for 2017, Google ad revenue up 18 per cent despite YouTube boycott, Twitter […]
The WiR: The Duopoly Swallows 99% of Digital Growth, Vodafone UK Liable to Pay Millions as it Plans to Abandon Pay-TV Ambitions, Channel 4 Launches ‘World’s first’ VOD Ads with Personalised Audio, Inquiry into Fox Takeover of Sky Extended Until After UK Election
In this week’s Week in Review: Vodafone UK will be liable to pay millions as they plan to abondon their pay-TV ambitions, Channel 4 launches the ‘world’s first’ VOD […]
The WiR: Sky and Virgin Media ‘In Talks’ Over AdSmart Deal, Yahoo Beats Expectations in Q1 2017 Ahead of Verizon Deal, Ooyala Appoints Huberman as CEO
In this week’s Week in Review: Sky and Virgin Media ‘in talks’ over AdSmart deal, Yahoo beats expectations in Q1 2017 ahead of Verizon deal, Ooyala appoints Huberman as CEO. […]
The WiR: European Commission Give Fox’s Sky Takeover Green Light, YouTube TV Officially Launches, Facebook ‘Refused’ to Remove Child Porn and Terror Content After Warning
In this week’s Week in Review: European Commission give Fox’s Sky takeover green light, mobile video drives UK digital ad spend over £10 Billion, Facebook ‘refused’ to remove child […]
The WiR: Prominent Advertisers Pull ‘O’Reilly Factor’ Ads Following Sexual Harassment Revelations, Verizon Merges AOL and Yahoo to Make Oath, YouTube Promises Third-Party Brand Safety Tools
In this week’s Week in Review: prominent advertisers pull ‘O’Reilly Factor’ ads following sexual harassment revelations, Verizon merges AOL and Yahoo to create Oath, YouTube promises third-party brand safety tools. To […]
The WiR: Top British Advertisers Call YouTube Summit Meeting Over Brand Safety, Ericsson Warns of €1.5bn Q1 Hit as it Presents Refocused Strategy, Channel 4 Escapes Privatisation
In this week’s Week in Review: top British advertisers call YouTube summit meeting over brand safety, Ericsson warns of €1.5bn Q1 hit and Channel 4 escapes privatisation, but not […]
The WiR: Google’s Ad Policy Overhaul Fails to Stop Big Brand Exodus, UK Advertisers Increasingly Moving Marketing Services In-House, Adobe Launches Advertising Cloud
In this week’s Week in Review: Google’s policy overhaul not enough to stop brands suspending YouTube advertising, Adobe launches Advertising Cloud as part of move to improve competitiveness and […]
The WiR: Ofcom to Investigate Sky and 21st Century Fox Merger, Facebook Launches VR App for 360 Photos and Video, Sky Programmatic TV to Give Advertisers Real-Time Purchasing
In this week’s Week in Review: Ofcom to Investigate Sky and 21st Century Fox Merger, Facebook Launches VR App for 360 Photos and Video, Sky Programmatic TV to Give […]
The WiR: Fox Claims “Government Media Plurality Report is Flawed”, WPP Warns of Slowdown, RTL Revenues Surge
In this week’s Week in Review: “Government media plurality report flawed” claims Fox, Vimeo adds 360° video, Snap rallies after falling below opening price. To receive a weekly summary […]
The WiR: NBCUniversal to $1 Billion of Data-Driven Inventory, YouTube to Kill Off 30 Second Unskippable Ads, ITV Ad Revenue Down for First Time in 8 Years
In this week’s Week in Review: NBCUniversal announces audience Symphony, YouTube to kill off 30 second unskippable ads, Fox to request EU approval for Sky takeover bid. To receive […]
The WiR: Google Submits YouTube to Media Ratings Council Audit, WhatsApp Status Blow for Snapchat Weeks Before Snap IPO, UK Ad Blocking Levels Have Stabilised at 22 Per Cent
In this week’s Week in Review: Google submits YouTube to Media Ratings Council audit, WhatsApp status blow for Snapchat weeks before Snap IPO, UK ad blocking levels have stabilised […]