In this week’s Week in Review: prominent advertisers pull ‘O’Reilly Factor’ ads following sexual harassment revelations, Verizon merges AOL and Yahoo to create Oath, YouTube promises third-party brand safety tools. To […]
The WiR: Top British Advertisers Call YouTube Summit Meeting Over Brand Safety, Ericsson Warns of €1.5bn Q1 Hit as it Presents Refocused Strategy, Channel 4 Escapes Privatisation
In this week’s Week in Review: top British advertisers call YouTube summit meeting over brand safety, Ericsson warns of €1.5bn Q1 hit and Channel 4 escapes privatisation, but not […]
The WiR: Google’s Ad Policy Overhaul Fails to Stop Big Brand Exodus, UK Advertisers Increasingly Moving Marketing Services In-House, Adobe Launches Advertising Cloud
In this week’s Week in Review: Google’s policy overhaul not enough to stop brands suspending YouTube advertising, Adobe launches Advertising Cloud as part of move to improve competitiveness and […]
The WiR: Ofcom to Investigate Sky and 21st Century Fox Merger, Facebook Launches VR App for 360 Photos and Video, Sky Programmatic TV to Give Advertisers Real-Time Purchasing
In this week’s Week in Review: Ofcom to Investigate Sky and 21st Century Fox Merger, Facebook Launches VR App for 360 Photos and Video, Sky Programmatic TV to Give […]
The WiR: Fox Claims “Government Media Plurality Report is Flawed”, WPP Warns of Slowdown, RTL Revenues Surge
In this week’s Week in Review: “Government media plurality report flawed” claims Fox, Vimeo adds 360° video, Snap rallies after falling below opening price. To receive a weekly summary […]
The WiR: NBCUniversal to $1 Billion of Data-Driven Inventory, YouTube to Kill Off 30 Second Unskippable Ads, ITV Ad Revenue Down for First Time in 8 Years
In this week’s Week in Review: NBCUniversal announces audience Symphony, YouTube to kill off 30 second unskippable ads, Fox to request EU approval for Sky takeover bid. To receive […]
The WiR: Google Submits YouTube to Media Ratings Council Audit, WhatsApp Status Blow for Snapchat Weeks Before Snap IPO, UK Ad Blocking Levels Have Stabilised at 22 Per Cent
In this week’s Week in Review: Google submits YouTube to Media Ratings Council audit, WhatsApp status blow for Snapchat weeks before Snap IPO, UK ad blocking levels have stabilised […]
The WiR: Verizon Revised Deal Discounts the Yahoo Acquisition, Snap Inc Sets Valuation, TV Ad Duration and Distribution Under EU Review
In this week’s Week in Review: Verizon revised deal discounts Yahoo acquisition, Snap Inc sets valuation, TV ad duration and distribution under EU review. To receive a weekly summary […]
The WiR: Smart TV Manufacturer Vizio is Fined $2.2 Million for Sharing Data, YouTube Introduces Mobile Live Streaming, Snap Inc Publishes Details of Three Billion Dollar IPO
In this week’s Week in Review: YouTube introduces mobile live streaming, Time Warner revenues grow eleven per cent, Snap Inc publishes details of three billion dollar IPO. To receive […]
The WiR: Snapchat IPO to Debut on NYSE, Sky H1 Operating Profit Down, Facebook Rumoured to Be Developing TV App
In this week’s Week in Review: NYSE snaffles Snapchat IPO, Sky H1 operating profit down and Facebook rumoured to be developing STB app. To receive a weekly summary of […]
The WiR: Viant to Acquire Adelphic, Adform and Verizon “Restructure” Teams, £8 Billion Wiped Off BT’s Value
In this week’s Week in Review: Viant to acquire Adelphic, Adform and Verizon “restructure” teams, Facebook opens incubator and rethinks ‘Live’ incentivisation. To receive a weekly summary of industry […]