Is There Value in European CTV Beyond the Broadcasters?

While buyers generally seem excited by the potential of connected TV advertising, there are still a few roadblocks to investment which make it harder for agencies to sell the medium to their clients. Some still aren’t sure whether there’s much value to be found outside of the broadcasters and YouTube in Europe, while others cite issues around measurement and fraud as hurdles that still need to be cleared. In this panel session Mihir Haria-Shah, head of broadcast at Total Media, Nicola Teague, head of TV planning at the7stars, Alex Khan, group MD, international at Unruly, and Kevin O’Sullivan, director of business development EMEA at Amobee discuss these issues, and how we can make CTV really deliver for advertisers in Europe. Filmed at New Video Frontiers 2020.

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