Vevo’s Consumption in the Living Room is Growing Faster Than Anywhere Else

While Vevo has historically distributed its content predominantly through desktops via YouTube, OTT has opened up new opportunities to bring music videos back to the living room says James Cornish, VP of international sales at Vevo. In this interview, Cornish discusses the opportunities OTT gives media companies like Vevo, and why Vevo’s global rights to its content are so important. Filmed at NVF Roadmap in London.

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