We first launched the guide two years ago as The Addressable TV Advertising Guide, and since then it’s grown in scope and size to become a comprehensive handbook for the year ahead in video and OTT.
This year we’re pleased to have had so many of the companies who are driving the space forward partner with us for the guide: Amobee, Cadent, Finecast, Invidi, RTL AdConnect, SpotX, Sublime, Telaria, Xandr and Zefr. It also features an interview with industry legend and current executive director of S4 Capital Sir Martin Sorrell, as well as contributions from Sarah Mansfield, VP of global media for Europe and the Americas at Unilever, Belinda Smith, head of global marketing intelligence at EA, and many others. Topics covered in this year’s guide include:
- The challenges and opportunities for OTT
- How to compete with the digital monoliths
- The sleeping giants of TV and OTT
- Video and OTT in the 2020 US elections
- Various guides explaining the OTT ecosystem and the emerging trends in video advertising.
The guide also includes industry maps, which this year we’ve expanded to include the video landscape and the CTV/OTT landscape in four specific markets: the UK, France, Germany and Spain.
To download a free copy of the Video & TV Advertising Guide 2020, simply fill out this form. You will then receive an email with the link for downloading the guide.