We Need to Break Down Walls Between Linear and Digital Sales Teams

We’ve reached a point where ad tech platforms allow transact digital and linear TV in a converged manner, but now but the buy-side and sell-side need to adapt their businesses to properly take advantage of these platforms says Dan Carella, SVP of global corporate development at INVIDI. In this interview, Carella also discusses the evolving relationship between broadcasters and distributors. Filmed at DMEXCO 2019 in Cologne.

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