The VAN Guide to Video@DMEXCO 2019


It’s now just one week now until DMEXCO kicks off in Cologne at the Koelnmesse exhibition centre. And while many of us will spend the majority of the two days hopping from stand to stand in the exhibition halls, there’s plenty going on in the conference venues – with video heavily featured once again. To help you navigate your way around the event, we’ve created a guide to help you hone in on the video and TV highlights at this year’s DMEXCO.

Video Ad News is an official media partner of the event, and we will be bringing you the latest thought leadership and news from the event in partnership with Amobee, Cadent, Finecast, Invidi, RTL AdConnect (Hall 8.1, Stand B021 C028), SpotX (Hall 8.1, Stand B021 C028), Sublime (Hall 6.1, Stand D058), Telaria, Xandr (Hall 6.1, Stand C028, B029), and Zefr (Hall 6.1, Stand E051).

Coming Soon: The Video & OTT Advertising Guide 2020

Video & OTT Advertising Guide 2020 CoverOur annual guide, the Video & OTT Advertising Guide, is now in its third year, and we honestly believe this our best yet. This year’s guide was produced in collaboration with Amobee, Cadent, Finecast, Invidi, RTL AdConnect, SpotX, Sublime, Telaria, Xandr and Zefr, and covers the changing OTT landscape, the industry’s sleeping giants and how OTT is transforming sports distribution. The guide also features an interview with industry legend Sir Martin Sorrell, executive director of S4 Capital, as well as contributions from Sarah Mansfield, VP of global media for Europe and the Americas at Unilever, Belinda Smith, head of global marketing intelligence at EA, and many others. And it will include industry maps for both video and connected-TV/OTT, covering the UK, France, Germany and Spain. You can pick up your copy from trade press stands around the exhibition centre, and it will also be available to download here at videoadnews.com.

VAN On Stage: Love Stream Panel

You can catch Video Ad News Editor-in-Chief Vincent Flood on stage moderating the ‘Love Stream’ panel, at 13.00 on September 12th, on the Debate Stage. Joining Vincent on the panel will be:

  • David Croyé, Founder & CEO, Justwatch
  • Stephen Mai, COO, Boiler ROom
  • Kate Tancred, Co-Founder & CEO, The Smalls
  • Jan Wachtel, Chief Digital & Publishing Officer, Mediengruppe RTL Deutschland

The panel will discuss the evolving streaming landscape, asking how many subscriptions users will be willing to pay for as subscription services proliferate, and how ad-supported services can thrive.

Love Stream Panel

Conference Highlights

There’s plenty of interesting content to sink your teeth into at the main conference, with privacy and identity looking like the key themes at this years event. For video specifically, key players like YouTube, Facebook, Snapchat, TikTok, Twitch, ProSieben and RTL are among those who’ll be on stage.

Below we’ve listed the talks most relevant to our readers:

Day 1: Wednesday September 11th

10.50, World of Agencies: Predicting ad performance with AI. How ML-Learnings on video ads feed a predictive model for optimisation with Shanine Chaudhry and Markus Eberl (Kantar)

11.15, Congress Stage: Broadcasters strike back with Max Conze (ProSiebenSat.1) and Louise Houghton

11.50, World of Agencies: Welcome to the Jungle: Influencer Marketing Gone Global with Corinna Bremer (China Tech Intelligence), Dr. Stegano Balestra (Zalando) and Alina Ludwig (Influence – the Podcast)

12.00, Seminar 4: Medienäquivalenz Studie: Video with Tanja C. Boga (Facit Research) and Andrea Malgara (Mediaplus Gruppe)

12.10, Congress Stage: Making the Web Work for Everyone in a Privacy First World with Matt Brittin (Google)

13.00, Seminar 3: YouTube Aktuell – YouTube Produktneuheiten im Nachrichtenformat with Shefali Bhatnagar, Anna Lorenz, and Alexander Präkelt (Google)

13.30, Experience Stage: Video Ads – time to get serious with David Berkowitz (Serial Marketers Community), Jannika Bock (Google), Patrick Fischer (OneFootball), Norm Johnston (Unruly), Irina Petricek-Steiner (SpotX & smartclip) and Jim Piercy (The Trust)

14.00, Seminar 5: Digital Trends at the Crossroad of Media, Creativity, and Technology with Caroline Hugonenc (Teads)

14.00, Seminar 4: Conquer the Age of Video – In the Era of Google & Facebook with Ilhan Zengin (ShowHeroes)

14.15, Congress Stage: Listen Marketers – Gamers are not a niche audience with Chris Denson (Crush Industries) and Walker Jacobs (Twitch)

14.25, Debate Stage: Publishers – How are you doing? with Jim Egan (BBC Global News), Stephanie Himoff (Outbrain), Josh Rucci (WSJ Barron’s Group) Pippa Scaife (CNN IC), Tobias Schmid (Landesanstalt für Medien NRW) and Peter Würtenberger (Upday)

15.30, Experience Stage: The Truth is Dead – Long Live the Truth: How to Gain Customers’ Trust in Times of Deep Fake with Dhruv Ghulati (Factmata), Wolfgang Kerler (1E9 Denkfabrik GmbH) and Giorgio Patrini (Deeptrace)

15.50, Congress Stage: Instagram and the Cultural Conversation with Ashley Yuki (Instagram)

16.00, Seminar 7: Programmatic Advertising in Europe: latest trends, attitudes and growth drivers with Simon Halstead (Verizon Media/IAB Europe)

16.00, Seminar 8: Cross-mediale Video-Wirkungsstudie Facebook & TV für Retail und FMCG with Jin Choi and Torsten Müller-Klockmann (Facebook)

16.25, Congress Stage: The New Creative with Jeff Miller (Snap)

Day 2: Thursday September 12th

9.45, Congress Stage: Big tech under observation – after years of watching us, is now being watched with Roger McNamee (Investor) and Edward Roussel (Dow Jones)

9.45, Debate Stage: Reworking the Rules – Marketing as a Movement (…and not Ads) with Inam Mahmood (TikTok)

10.00, Demo Arena: Effiziente KI-unterstützte Video-Workflows für Redaktionen with David Becker (nachtblau GmbH)

10.00, Seminar 3: YouTube-Trends und Content-Möglichkeiten für Ihre Marke – wie Sie aus der Masse herausstechen with Michael Gross and Sina Stieding (Google)

10.10, Debate Stage: Privacy – one year on GDPR and the IAB Europe Transparency and Consent Framework 2.0. With Townsend Feehan (IAB Europe), Stefan Hanloser (ProSiebenSat.1), Stevan Randjelovic (GroupM), Lindsay Rowntree (ExchangeWire) and Julia Shullman (AppNexus)

10.15, Congress Stage: Faster. Better. Cheaper. The cure of the broken agency model? with Kai Diekmann (Storymachine) and Martin Sorrell (S4 Capital)

10.30, Experience Stage: Inspirational Advertisement in the digital age! with Soheil Dastyari (Territory), Matevž Klanjšek (Celtra), Jonathan Lewis (Teads Studio), Philip Missler (Pinterest), Kerstin Schiefelbein (Visual Statements)

13.00, Debate Stage: Love Stream with David Croyé (Justwatch), Vincent Flood (Video Ad News), Stephen Mai (Boiler Room), Kate Tancred (The Smalls) and Jan Wachtel (Mediengruppe RTL Deutschland)

13.30, Demo Arena: Rich content wins: how to increase online conversion with better product content with Jacob Gjørtz, CCI Europe

14.00, Congress Stage: YouTube: Mass Media Reimagined with Cecile Frot-Coutaz (YouTube) and Lisa Sophie Laurent (YouTube Creator)

14.00, Seminar 7: Stories on the Rise: Wie Marken erfolgreich Stories Ads nutzen können with Maren Alef (Johnson & Johnson), Nadine Neubauer, Bastian Raschke and Christine Wedl (Facebook)

15.55, Experience Stage: Strike a Pose with Le Floid (YouTube Creator), Margret Knitter (SKW Schwarz), Sebastian Romanus (Studio71) and Sven Wedig (Vollpension Medien)

16.05, Congress Stage: Scale isn’t enough with Dominique Delport (VICE) and Louise Houghton (TV Host)


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