How IBM Gets Consumers to Spend Four Minutes with Display Ads


IBM is one of the companies on the cutting edge of AI development, and through the company’s IBM Watson Advertising unit the it’s applying its Watson AI to the advertising ecosystem. Here Jeremy Hlavacek, IBM Watson Advertising’s head of revenue, gives a rundown of the most interesting use cases for AI in advertising, and explains how AI assistants can drive up user engagement while also collecting valuable consumer insight. Filmed at the Cannes Lions Festival 2019.


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