Video Fragmentation Makes it Hard for Publishers to Prove Their Value says Oracle’s George Head


With the massive fragmentation of the digital video ecosystem, it’s more important than ever that buyers have access to unified metrics which help them gauge the value of inventory says George Head, client partner at Oracle Data Cloud. In this interview, Head describes which metrics are most important for publishers to be able to demonstrate their value effectively to buyers. Filmed at NVF Connect in London.


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