Vevo is Shifting to Upfront Sales to Capitalise on CTV


The growth of over-the-top platforms and connected TV has presented Vevo with an interesting opportunity – to bring music videos back to TV where they first took off. In this interview Kevin McGurn, president of sales and distribution at Vevo, explains how the CTV opportunity has led Vevo to experiment with upfront style sales, and describes what needs to change with CTV measurement. Filmed at TV Rise 2019 in San Sebastian.


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