For Addressable TV Advertising, Linear TV Trumps OTT says TDF’s Grivet


Addressable advertising on linear television is a difficult thing to do from a technical standpoint, leading some to question why it’s worth the effort when targeted advertising on over-the-top inventory is more widely available. For TDF’s group head of broadcast development Vincent Grivet the answer is simple – OTT still can’t compete with linear TV when it comes to reach, for now at least. In this interview, Grivet discusses how addressable advertising on HbbTV-enabled TVs is evolving, and outlines some of the technical barriers to true spot replacement. Filmed at TV Rise 2019 in San Sebastian.


Subscribe to Weekly VAN Newsletter

 
Ad TechConnected TVEuropeMediaOTTStandardsTechTV