Browser Tracking Restrictions Will Drive More Spending on Contextual Targeting says Zefr’s Atwood


With Google reportedly planning to cut back third-party tracking on its Chrome browser, we may see brands investing more on contextually targeted advertising, though they won’t abandon audience targeting entirely says Brian Atwood, chief sales officer at Zefr. In this interview, Atwood also discusses the extent to which he believes user-generated content platforms like YouTube should be held responsible for the content they host. Filmed at TV Rise 2019 in San Sebastian.


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