Many advertisers and tech solutions approach advertising on YouTube either via audience targeting or channel targeting, but both of these methods have issues says Nadav Shmuel, founder and CEO of Precise TV. Shmuel says it’s fairly common for users to access YouTube while not logged into their account, or while logged into someone else’s account on a shared device, making audience targeting difficult. Channel level targeting meanwhile can cause brand safety issues where established channels suddenly put out advertiser-unfriendly content. In this interview, Shmuel explains how Precise TV’s tech works, and why he believes his company is able to offer true brand safety on YouTube. Filmed at New Video Frontiers 2018 in London.