P&G Won’t be Relevant in Five Years says Simulmedia’s Dave Morgan


Packaged goods giants like P&G face an existential threat from direct-to-consumer businesses like Dollar Shave Club and Quip, and will become irrelevant in five years time says Simulmedia CEO Dave Morgan. In this lively fireside chat Morgan also gives his perspective on key topics including Amazon’s strategy and overvaluations in ad tech. Filmed at New Video Frontiers 2018 in London.

Below are selected highlights from Morgan’s fireside chat, the full session can be found here.


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