We’re starting to see several instances of regional broadcasters grouping together to form national video on-demand services which aim to compete with the likes of Netflix and Amazon Prime Video. In Germany, ProSiebenSat.1 and Discovery are working on a joint streaming service and inviting other German broadcasters to join them, while rumours have been swirling in the UK for a while that the BBC, Channel 4 and ITV are working together on a British streaming service. These initiatives are vital says Thomas Bremond, FreeWheel’s international general manager, for providing reach and scale of content. In this interview, Bremond also discusses whether over-the-top will be TV advertising’s digital renaissance. Filmed at New Video Frontiers 2018 in London.