Journalism’s Current Business Model Isn’t Sustainable says Ozone’s Reeve


The Ozone Project is one of the newest in a series of publisher alliances which have sprung up in the UK (and across Europe and the States) which seek to pool resources in order bring in more ad revenue. These alliances are not just small side projects to bring in extra cash says Ozone’s CEO Damon Reeve, but are absolutely necessary in order for high quality journalism to be sustainable in the long run. In this interview Reeve details how Ozone’s proposition is shaping up, and how the initiative will be using data. Filmed at DMEXCO 2018 in Cologne.


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