SpotX Announce New European Management Team as Smartclip Founders Depart


SpotXSpotX, a video monetisation platform, announced a new management team for its European team today which sees a number of new roles reflecting the company’s merger with Smartclip and the acquisition by RTL. The new EU Management team will consist of Irina Petricek-Steiner, General Manager of Operations in Europe; Kay Schneider, General Manager of Demand in Europe; Léon Siotis becomes General Manager of Supply in Europe; and Thomas Servatius, Chief Technology Officer, European Broadcaster Solutions.

As is so often the case with founders who succeed in having their company acquired, the co-founders of Smartclip and current General Managers of Europe, Jean-Pierre Fumagalli and Roland Schaber have decided to move on to pursue new opportunities. Both will turn over their responsibilities to the new management team effective immediately, but will remain on board as advisors and employees of the company until the end of 2018.

Mike Shehan, CEO of SpotX says: “We are grateful to Jean-Pierre Fumagalli and Roland Schaber for their invaluable contributions to the success and fantastic growth of smartclip, and we wish them the best for the future.  Our new management team will build on their foundation, integrating our technologies and leading more than 220 staff in Europe working with thousands of advertisers to drive cross-screen video ad serving and monetisation for premium broadcasters and publishers.”

Irina Petricek-Steiner moves from a role as Vice President, Digital Advertising and Integration at RTL Group to become General Manager of Operations, Europe. Irina Petricek-Steiner brings 16 years of agency experience at Dentsu Aegis, Mindshare and GroupM, where she worked most recently as Global Implementation Director. She will direct operations across EMEA, including Finance, HR and data.  She will also oversee SpotX’s businesses in the DACH and Benelux regions led by Dr Oliver Vesper, Managing Director of SpotX and smartclip DACH; Thorsten Schütte-Gravelaar, Managing Director of smartclip’s Addressable TV division; and the newly appointed Managing Director for SpotX and smartclip Benelux, Marco Ruivenkamp.

Kay Schneider is promoted from General Manager of smartclip’s programmatic business to General Manager of Demand, Europe, overseeing all buy-side activities for SpotX.  The Managing Directors of SpotX and smartclip in the Nordics, Jonas Rundgren, and Italy, Luca di Cesare, will report directly to him.  Schneider has more than fifteen years’ experience in digital advertising, including nine years in programmatic trading. Before joining smartclip in 2013, Kay Schneider was co-founder and CEO of European SSP RevenueMax and also worked at DQ&A and Lycos.

After spending three years as Managing Director UK & Southern Europe at SpotX, Léon Siotis becomes General Manager of Supply, Europe, leading all supply in Europe, including SpotX’s modern ad server and programmatic infrastructure including header bidding technology, in addition to leading the teams in France and the UK.  Prior to working with SpotX, Siotis has worked for a AOL, Yahoo!, MySpace and Rubicon Project throughout his twelve-year career.

Thomas Servatius, a member of the original smartclip management board, retains his role as Chief Technology Officer, European Broadcaster Solutions, SpotX.  He joins the new management team, and will leverage his experience gained in senior roles at IPONWEB, Falk Technologies, and Lycos.

Mike Shehan, CEO of SpotX explains, “Our new management team brings an excellent combination of leadership skills and industry experience gathered from roles on both the demand and supply sides of the ad tech and television industry, and across multiple countries.  They will complement each other, combining technical skills and a deep understanding of our products with business acumen and a customer-first approach.”


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