Advertisers Face Limitations and Strategic Risks by Investing in Walled Gardens says Taboola’s Singolda

Advertisers want to spend more on video ads in brand safe, contextually relevant environments than they’re currently able to says Adam Singolda, CEO at Taboola. This offers a big opportunity for quality journalism says Singolda, as they can potentially offer a better environment for brand’s video ads than the likes of the current market leaders like YouTube and Facebook. In this interview, Singolda also discusses why he believes the open web will evolve into a social media style ‘feed’ model, and the trade offs brands make when they advertise on social platforms. Filmed at the Cannes Lions Festival 2018.

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