Pretty much every part of the video advertising ecosystem is undergoing disruptive change, from brands cutting out agencies and buying in-house to publishers adapting to the new ways audiences consume content. Our panel at New Video Frontiers in London discussed how they think the industry will change over the next five years, assessing the challenges that it faces and whether companies are ready to overcome them.
Moderator: Vincent Flood, Editor, Video Ad News
Amir Malik, Digital Marketing Expert, Accenture
Toccara Baker, Special Operations Consultant, Adobe
Brian Danzis, Head of Global Video Monetisation, Spotify