Gaming and eSports are no longer niche interests – the games industry is now worth $100 billion, twice the size of the music and film industries combined. Nonetheless some brands and advertisers hold misconceptions around the types of people involved in gaming and the best ways to reach them. Our panel at New Video Frontiers this month discussed the state of the modern games industry and how their companies are adapting to help brands and advertisers connect with the huge audiences attached to gaming.
Moderator: Lindsay Rowntree, Head of Content, ExchangeWire
Steve Ford, VP of Sales, Twitch
Damian Burns, VP of Gaming, Facebook
Lars Sang Mo Boom, Co-Founder, Marketing & Sales, FormulaFPV