One of the challenges for blockchain in ad tech is that there are still widely held misconceptions about how it works. Many believe it works in the same way as Bitcoin says MadHive CMO Stacy Huggins, leading to pushback against the tech, despite the two applications being completely different. Here Huggins discusses the legitimate problems facing blockchain and why she believes they’re solvable. She also explains how MadHive works, and how it can be used for GDPR compliance, as well as for compliance with other privacy regulations. Filmed in London at Video Ad News 2017.