Mobile Trends are Accelerating Video Convergence says Spotify’s Brian Danzis


Changing consumer habits are pushing forward video convergence says Spotify’s global head of video monetisation Brian Danzis, as marketers and agencies start to bring their TV and digital video departments together. Here, Danzis explains how the growth of mobile video consumption is accelerating convergence and he predicts that mobile video consumption is set to overtake TV within three years. He also talks about Spotify’s video offering and Spotify’s viewability standards for their video ads. Filmed in London at New Video Frontiers 2017.


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